New Partnership: EdwardsSchoen to Manage First Institute’s Digital Marketing

(Kansas City, MO. – Jan. 6th, 2020) EdwardsSchoen is partnering with the Illinois based career training First Institute to grow the organization’s digital marketing efforts. From website optimization and Google Ads/paid search to social media and content marketing, EdwardsSchoen will manage a comprehensive digital marketing strategy.

“As digital marketing experts in the higher education industry, I believe we can further First Institute’s existing efforts to create more awareness around their services,” said Aaron Edwards, cofounder of EdwardsSchoen. “We’re excited to partner with a leading occupational training institute.”

A contract was signed in December of 2019, and EdwardsSchoen will begin work immediately.

About EdwardsSchoen

Established in 2017, EdwardsSchoen is a higher education marketing company that delivers strategies and consulting services for the entire enrollment life cycle. With decades of experience in this niche market, we understand the marketing challenges unique to each university and student population.  We pride ourselves on developing the individualized strategies our partners need to transform challenges into opportunities.

With an understanding of our partners’ unique position and opportunities within the market, we build service models based on a foundation of insights. This means that every strategy will have the resources, analytics, tactical execution and strategic oversight needed to satisfy client needs.

About First Institute

First Institute has been preparing students for rewarding careers since 1982. We operate on the principle of career-focused training, so you can gain the skills, experience and connections to pursue a rewarding new career.

While First Institute’s programs have evolved over the years to meet the demands of the job market, our total commitment to exceed our students’ expectations has always remained constant.

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