Internal Search – Why it’s Important

Internal Search on your website is an important feature that we often don’t give enough attention to when it comes to optimizing your site. Often times this is because we can’t come up with tangible benefits for spending your time and energy on projects like this. Let me give you some real-world benefits for why you should consider spending some time improving your internal search capabilities.

  • Conversion Rates – it’s reasonable to assume that if someone is using your internal search, they are looking for specific information. If you can provide that information quickly and accurately, the chances of someone filling out an RFI increase, in some cases by as much as 43%.
  • User Experience – it’s important for users of your website to find what they want quickly and easily. While layout and menus are important for users, a well-maintained internal search engine can be the quickest and easiest way to get users what they need.
  • Keyword Research – having access to what users are searching for on your site can give you a leg up when it comes to keyword research. You can leverage this data in your evergreen content or blog posts to drive more users to your site via organic search.

Having a well-thought-out game plan for internal search is a must in today’s marketing world. From getting users the information they want to leveraging the data you collect to improve your content, internal search is a powerful tool that can help you get ahead of the game. If you need help leveraging internal search to improve your website performance, you can reach out to us at EdwardsSchoen at

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