conversational search and direct marketing

Conversational Search and Direct-Response Marketing

Since the early days of search engine optimization, Google has pioneered methods to organizing and delivering data to the masses via search. While they’ve successfully created products in a variety of other fields, the online search engine represents their first – and greatest – achievement. Initially designed to provide fast results to users, Google aims Read more about Conversational Search and Direct-Response Marketing[…]

Google and Broad Match – Here We Go Again

In another attempt to take control back from the advertiser, Google is recommending the use of broad match keywords in Smart Bidding campaigns. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in their Monday blog post. While this would certainly Read more about Google and Broad Match – Here We Go Again[…]

COVID-19 and the EDU Digital Media Landscape

As a result of pandemic-induced alarm surrounding quarantine orders, global media consumption rates are surging over the volatile and novel patterns of consumer behavior. CPMs (cost-per-thousand-impressions) are plummeting as demand and reach soar. Faced with an opportunity to keep your cards on the table or perhaps even increase your presence in the EDU marketing space, Read more about COVID-19 and the EDU Digital Media Landscape[…]

edwards schoen partnership, first institute

New Partnership: EdwardsSchoen to Manage First Institute’s Digital Marketing

(Kansas City, MO. – Jan. 6th, 2020) EdwardsSchoen is partnering with the Illinois based career training First Institute to grow the organization’s digital marketing efforts. From website optimization and Google Ads/paid search to social media and content marketing, EdwardsSchoen will manage a comprehensive digital marketing strategy. “As digital marketing experts in the higher education industry, Read more about New Partnership: EdwardsSchoen to Manage First Institute’s Digital Marketing[…]

Hello, My Name is: Bert

Two weeks ago, Google went live with their latest machine-learning algorithm update, Bidirectional Encoder Representations from Transformers (BERT). Following in the footsteps of its predecessors Penguin, Panda, Hummingbird and RankBrain, BERT has been implemented to better understand language and improve our search results. Touted as the most significant leap forward over the past half-decade, BERT Read more about Hello, My Name is: Bert[…]

Google Ads to Remove Avg. Position Metric

Google has announced that as of September 30th, 2019 their ads platform data will no longer include average position within the available competitive metrics. A quick review of the Google “Help” content will show you that they are now recommending use of the top and absolute top impression rates.  Google also points out that this Read more about Google Ads to Remove Avg. Position Metric[…]

Get Your Paid Social Campaigns Back on the Right Track

So, you started your advertising on Facebook and Instagram a few years ago and everything was great! Folks were engaging with your ads, going to your landing page and filling out your forms. Then something happened; competitors found the hidden gem that is paid social media, Facebook started making algorithm adjustments and eliminating interest-based targeting Read more about Get Your Paid Social Campaigns Back on the Right Track[…]