<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Getting Off Track &#8211; EdwardsSchoen</title>
	<atom:link href="https://edwardsschoen.com/blog/category/getting-off-track/feed/" rel="self" type="application/rss+xml" />
	<link>https://edwardsschoen.com</link>
	<description></description>
	<lastBuildDate>Tue, 29 Sep 2026 14:15:27 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.1.4</generator>

<image>
	<url>https://edwardsschoen.com/wp-content/uploads/2022/02/cropped-logo-es-icon-150x150.png</url>
	<title>Getting Off Track &#8211; EdwardsSchoen</title>
	<link>https://edwardsschoen.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Great American Fall Grill: The Most Popular Grilled Foods Across America This October</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/the-great-american-fall-grill-the-most-popular-grilled-foods-across-america-this-october/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 21 Oct 2026 13:44:53 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33718</guid>

					<description><![CDATA[Summer gets all the credit for grilling &#8230; it shouldn&#8217;t! Summer is ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Summer gets all the credit for grilling &#8230; it shouldn&#8217;t!</h2>



<p class="wp-block-paragraph">Summer is when people grill because it&#8217;s 87 degrees, there&#8217;s a baseball game on, and somebody bought a 48-pack of hot dogs at Costco. </p>



<p class="wp-block-paragraph"><strong>Fall is when grilling becomes a personality trait.</strong></p>



<p class="wp-block-paragraph">The air gets crisp. The leaves start doing their annual impression of a Home Depot parking lot. Football is on TV. Hoodies become acceptable again. And suddenly, the grill isn&#8217;t just an appliance sitting six feet from the back door &#8230; it&#8217;s the center of civilization.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Across America, the food landing on grills changes dramatically depending on where you live. New England has its seafood. The Mid-Atlantic has its barbecue traditions and sausages. The Southeast takes pork personally. Texas would like to remind everyone that barbecue is not a food group but a constitutional right. California puts vegetables on the grill and somehow makes them fashionable.</p>



<p class="wp-block-paragraph">And then there&#8217;s the rest of the world &#8212; where people have been grilling things over fire for thousands of years while Americans are still trying to decide whether pellet grills count as &#8220;real.&#8221;</p>



<p class="wp-block-paragraph">So, as October settles in and the great American grill season enters its final glorious chapter, let&#8217;s take a regional tour of the foods most likely to meet fire, smoke, cast iron and somebody&#8217;s suspiciously expensive instant-read thermometer.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Northeast: From New York to Maine, Fall Means Seafood, Sausage and Anything That Can Survive a Nor&#8217;easter</h2>



<p class="wp-block-paragraph">In the Northeast, grilling is less about pretending you&#8217;re on vacation and more about acknowledging that winter is coming.</p>



<p class="wp-block-paragraph">Yes, the calendar says October &#8212; your neighbor says there&#8217;s still time for one more cookout. Your spouse says it&#8217;s too cold &#8212; your neighbor fires up the grill anyway.</p>



<p class="wp-block-paragraph">New England&#8217;s proximity to the Atlantic makes seafood an obvious star. Lobster, shrimp, scallops and salmon all perform beautifully over a hot grill, especially when paired with lemon, butter and the sort of confidence that comes from knowing you paid approximately $47 for dinner.</p>



<p class="wp-block-paragraph">Further inland, sausages, burgers and chicken remain dependable fall staples. New York brings its own grilled-meat sensibilities, while upstate communities embrace the smoky, hearty foods that make sense when temperatures begin dropping.</p>



<p class="wp-block-paragraph">And yes, corn still gets grilled. Because apparently Americans have collectively agreed that corn tastes better when we make it unnecessarily difficult to eat.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Grilled lobster and lobster tails</li>



<li>Salmon with lemon and herbs</li>



<li>Grilled shrimp and scallops</li>



<li>Italian sausage and peppers</li>



<li>Burgers and steak</li>



<li>Grilled corn</li>



<li>Applewood-smoked chicken and pork</li>
</ul>



<p class="wp-block-paragraph"><strong>EdwardsSchoen Lump Charcoal Index:</strong> 73.4% of Northeast grills are fired up in October specifically because someone said, &#8220;<em>We need to use up this charcoal before winter</em>.&#8221;</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRqZja_mNxBTpiV4r2gN8ga61kq9hBLmxUB0mt4Al6VV5zg58EKljklpy5t&amp;s=10" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The proper New England grilling temperature is somewhere between ‘<em>pleasantly warm</em>’ and ‘<em>why are we doing this outside?</em>’”</p>
<cite><strong>Frankie DeLuca, Northeast Grilling Correspondent,</strong> <em><strong>The American Backyard Review</strong></em></cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Mid-Atlantic: Maryland Crab, Pennsylvania Sausage and Virginia&#8217;s Deep Relationship With Pork</h2>



<p class="wp-block-paragraph">The Mid-Atlantic is where regional food identities start getting serious. Maryland has crab. Pennsylvania has sausage. Virginia has pork. Everyone has an opinion about how the other guy is doing it wrong.</p>



<p class="wp-block-paragraph">Maryland&#8217;s crab culture naturally spills onto the grill, whether it&#8217;s grilled crab cakes, crab-stuffed dishes or seafood prepared alongside the traditional summer-to-fall cookout lineup. The Chesapeake influence is impossible to miss.</p>



<p class="wp-block-paragraph">Pennsylvania brings the sausage game &#8230; especially kielbasa, Polish sausage, bratwurst and other smoked meats that practically beg for a grill grate and a pile of peppers and onions.</p>



<p class="wp-block-paragraph">Virginia&#8217;s barbecue traditions push pork toward center stage. Pulled pork, pork chops and ribs all make sense as October foods because they&#8217;re hearty without requiring you to surrender the entire afternoon to a smoker.</p>



<p class="wp-block-paragraph">And fall is exactly when that distinction matters. Summer grilling can be casual. October grilling starts feeling like an event.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Maryland-style crab cakes</li>



<li>Grilled shrimp and Chesapeake seafood</li>



<li>Kielbasa and smoked sausage</li>



<li>Sausage with peppers and onions</li>



<li>Pork ribs</li>



<li>Pulled pork</li>



<li>Grilled pork chops</li>



<li>Apple-glazed chicken</li>
</ul>



<p class="wp-block-paragraph"><strong>Mid-Atlantic Grill Gatekeeping Ratio:</strong> For every 10 people at a backyard barbecue, 14 believe they know the correct way to season the meat.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img decoding="async" src="https://www.foodandwine.com/thmb/dwIGkBLHEJ0jrsfsrjVLUFe9TD0=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Americas-Favorite-Foods-Grill-Report-FT-DGTL0726-ed1315666f3843559120d4b2237b2e7c.jpg" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“If three people from Pennsylvania agree on how to grill sausage, you should immediately check the calendar because something supernatural is happening.”</p>
<cite><strong>Marlene Whitaker, Chair of the Mid-Atlantic Backyard Culinary Council</strong></cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-1" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-1" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Southeast: Where Pork Isn&#8217;t Just Dinner. It&#8217;s a Cultural Institution.</h2>



<p class="wp-block-paragraph">From North Carolina through South Carolina and Georgia and into Alabama, the Southeast doesn&#8217;t simply grill &#8230; it has a philosophy &#8230; and somewhere in that philosophy is pork.</p>



<ul class="wp-block-list">
<li>North Carolina&#8217;s barbecue traditions alone could fill an encyclopedia, a doctoral dissertation and approximately 900 arguments at a family reunion. Pulled pork, ribs and smoked shoulders dominate, with regional preferences for sauces ranging from vinegar-heavy preparations to sweeter, tomato-based styles.</li>



<li>South Carolina brings its mustard-forward traditions. </li>



<li>Georgia adds its own barbecue culture. </li>



<li>Alabama has smoked meats, chicken and the famous white barbecue sauce associated with northern Alabama.</li>
</ul>



<p class="wp-block-paragraph">Fall is particularly good for Southern grilling because the weather finally cooperates. You&#8217;re no longer sweating directly into the potato salad &#8230; which everyone agrees is a meaningful culinary achievement.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<p class="wp-block-paragraph">October also brings something else &#8230; football &#8230; and in the South, football and barbecue have been legally married in spirit for generations.</p>



<ul class="wp-block-list list2col col2">
<li>Carolina pulled pork</li>



<li>Pork shoulder</li>



<li>Baby back and spare ribs</li>



<li>Grilled chicken</li>



<li>Alabama-style smoked chicken</li>



<li>Sausage</li>



<li>Grilled vegetables</li>



<li>Smoked turkey</li>
</ul>



<p class="wp-block-paragraph"><strong>Southern Smoke Ring Productivity Index:</strong> One properly smoked pork shoulder generates enough leftovers to feed 8.7 people, 11 sandwiches and one uncle who keeps &#8220;<em>just picking at it</em>.&#8221;</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/Smoked-Pork-Shoulder-Fire-and-Smoke-Society_1024x1024.jpg" alt="" class="wp-image-33738" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/Smoked-Pork-Shoulder-Fire-and-Smoke-Society_1024x1024.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/Smoked-Pork-Shoulder-Fire-and-Smoke-Society_1024x1024-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/Smoked-Pork-Shoulder-Fire-and-Smoke-Society_1024x1024-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“A Southern barbecue argument is not an argument. It is an oral tradition passed down through generations.”</p>
<cite><strong>Billy Ray Thornton, Emeritus Professor of Backyard Meat Sciences</strong></cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Florida: Where the Grill Refuses to Acknowledge That It&#8217;s Fall</h2>



<p class="wp-block-paragraph">Florida has a problem with fall &#8230; it doesn&#8217;t recognize it as legitamate.</p>



<p class="wp-block-paragraph">The rest of America gets changing leaves, cool evenings and sweaters. Florida gets 88 degrees, humidity and a Publix parking lot that feels like the surface of the sun.</p>



<p class="wp-block-paragraph">So while October means pumpkin spice everywhere else, Florida&#8217;s grill remains firmly in summer mode.</p>



<p class="wp-block-paragraph">Seafood dominates for obvious reasons. Mahi-mahi, grouper, snapper, shrimp and other Gulf and Atlantic favorites are natural candidates for the grill. Citrus-based marinades (particularly lime) bring the Florida flavor profile to life.</p>



<p class="wp-block-paragraph">But Floridians also embrace burgers, chicken, steak and all the other American grilling classics. The difference is that the Florida grill season doesn&#8217;t really end &#8230; it just becomes slightly less hostile.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Grilled mahi-mahi</li>



<li>Grouper</li>



<li>Snapper</li>



<li>Shrimp</li>



<li>Citrus-marinated chicken</li>



<li>Steak</li>



<li>Burgers</li>



<li>Grilled vegetables</li>
</ul>



<p class="wp-block-paragraph"><strong>Florida Fall Detection Rate:</strong> 4.2%. Scientists have confirmed that Floridians can identify autumn only when Publix moves pumpkin beer next to the seasonal cookies.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-full"><img decoding="async" width="620" height="349" src="https://edwardsschoen.com/wp-content/uploads/2026/10/Grilling-with-Cookina-620x349-1.jpg" alt="" class="wp-image-33739" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/Grilling-with-Cookina-620x349-1.jpg 620w, https://edwardsschoen.com/wp-content/uploads/2026/10/Grilling-with-Cookina-620x349-1-400x225.jpg 400w" sizes="(max-width: 620px) 100vw, 620px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Fall in Florida is when you put on a long-sleeve shirt at 7:12 a.m., immediately regret it, and then grill grouper in shorts.”</p>
<cite><strong>Chip Weatherford, Florida Seasonal Grill Historian</strong></cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-2" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-2" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Mid-South: Beef, Pork, Smoke and the Texas Question Nobody Asked</h2>



<p class="wp-block-paragraph">The Mid-South is where the grill starts getting philosophical.</p>



<p class="wp-block-paragraph">Arkansas, Louisiana, Tennessee, Mississippi and portions of SW Missouri, Oklahoma and Texas bring an enormous range of barbecue traditions to the table. Pork is huge. Beef is huge. Sausage is huge.</p>



<p class="wp-block-paragraph">Basically, if it once had a pulse, there&#8217;s a reasonable chance somebody in this region has figured out how to smoke it.</p>



<ul class="wp-block-list">
<li>Texas, naturally, brings brisket to the conversation. Beef brisket is slow-smoked until the meat becomes tender enough to justify spending half a day staring at a fire.</li>



<li>Louisiana brings Cajun and Creole influences, with smoked sausage, andouille and seafood making frequent appearances.</li>



<li>Tennessee brings its own celebrated barbecue traditions, particularly ribs and pulled pork.</li>



<li>Oklahoma and Arkansas bridge several barbecue traditions, while Mississippi brings Southern barbecue firmly into the mix.</li>
</ul>



<p class="wp-block-paragraph">October is perfect for all of it. The temperature drops just enough that standing next to a smoker for six hours becomes less of a survival exercise and more of a hobby.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Texas-style brisket</li>



<li>Beef ribs</li>



<li>Pulled pork</li>



<li>Memphis-style ribs</li>



<li>Andouille sausage</li>



<li>Smoked sausage</li>



<li>Grilled chicken</li>



<li>Cajun-seasoned shrimp</li>



<li>Smoked turkey</li>
</ul>



<p class="wp-block-paragraph"><strong>Brisket Time Conversion Formula:</strong> Every hour spent smoking brisket equals approximately 14 minutes of actual cooking and 46 minutes of standing around telling people how long the brisket has been smoking.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@the_jamon/video/7537478851551595807" data-video-id="7537478851551595807" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@the_jamon" href="https://www.tiktok.com/@the_jamon?refer=embed">@the_jamon</a> <p><a title="goodfood" target="_blank" href="https://www.tiktok.com/tag/goodfood?refer=embed">#goodfood</a> <a title="brisket" target="_blank" href="https://www.tiktok.com/tag/brisket?refer=embed">#brisket</a> <a title="bbq" target="_blank" href="https://www.tiktok.com/tag/bbq?refer=embed">#bbq</a> <a title="creatorsearchinsights" target="_blank" href="https://www.tiktok.com/tag/creatorsearchinsights?refer=embed">#creatorsearchinsights</a> </p> <a target="_blank" title="♬ original sound - JAYKAY" href="https://www.tiktok.com/music/original-sound-7509526014918216490?refer=embed">♬ original sound &#8211; JAYKAY</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The brisket is done when it’s done. The person asking when it’s done is not.”</p>
<cite><strong>Raymond “Big Ray” Hollis, Texas Barbecue Philosophy Department</strong></cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Midwest: The Land of Brats, Burgers and the Annual Battle Against the Wind</h2>



<p class="wp-block-paragraph">Missouri, Kansas and Iowa bring a distinctly Midwestern approach to fall grilling: practical, hearty and fully prepared to continue cooking outside despite weather conditions that suggest otherwise.</p>



<ul class="wp-block-list">
<li>Kansas City is obviously a major barbecue influence, with ribs, brisket, pulled pork and burnt ends commanding serious attention.</li>



<li>Iowa brings pork to the table in a big way, including pork chops that are practically engineered for an autumn cookout.</li>



<li>Missouri sits in the valley of barbecue tradition: Kansas City, St. Louis, Springfield, and nearby Memphis and Tulsa influences &#8230; but Kansas City-style barbecue has become one of America&#8217;s most recognizable regional food identities. Burnt ends, anyone?</li>
</ul>



<p class="wp-block-paragraph">And then there are brats. Bratwurst is basically the Midwestern answer to the question, &#8220;<em>What should we eat while watching football outside when it&#8217;s 49 degrees?</em>&#8221; </p>



<p class="wp-block-paragraph">The answer is apparently sausage.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Kansas City-style ribs</li>



<li>Burnt ends</li>



<li>Bratwurst</li>



<li>Grilled pork chops</li>



<li>Burgers</li>



<li>Steak</li>



<li>Smoked chicken</li>



<li>Grilled corn</li>



<li>Sausage and peppers</li>
</ul>



<p class="wp-block-paragraph"><strong>Midwestern Grill Wind Resistance Score:</strong> 81%. The remaining 19% represents the percentage of charcoal that has blown into a neighbor&#8217;s yard since 1987.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-full"><img decoding="async" width="1000" height="667" src="https://edwardsschoen.com/wp-content/uploads/2026/10/IMG_0040-1000x667-1.jpg" alt="" class="wp-image-33741" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/IMG_0040-1000x667-1.jpg 1000w, https://edwardsschoen.com/wp-content/uploads/2026/10/IMG_0040-1000x667-1-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/IMG_0040-1000x667-1-768x512.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The Midwest doesn&#8217;t stop grilling because it gets cold. It simply adds a jacket and questions your commitment.”</p>
<cite><strong>Doug “Dutch” Haverkamp, Grilling Weather Services</strong></cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-3" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-3" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Mountain West: Steak, Game, Vegetables and the Great Altitude Adjustment</h2>



<p class="wp-block-paragraph">Colorado, Wyoming, Utah and Idaho bring something different to the fall grill: altitude, wide-open spaces and a strong argument for eating something substantial after spending four hours pretending a hike was recreational.</p>



<p class="wp-block-paragraph">Beef is a natural centerpiece. Steak, burgers and beef ribs all work beautifully in cooler weather. The region also has a strong connection to game meats, including elk, pheasant, quail, pronghorn and other wild game. These leaner meats require a little more attention on the grill, but they fit the mountain-West personality perfectly.</p>



<p class="wp-block-paragraph">Idaho brings potatoes into the conversation, because apparently even the humble potato deserves a grilled comeback.</p>



<p class="wp-block-paragraph">And vegetables shouldn&#8217;t be overlooked. Fall produce such as squash, onions, peppers and corn can turn a steak dinner into something that looks like you planned the meal rather than simply placing meat over fire.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Ribeye and other grilled steaks</li>



<li>Elk and game meats</li>



<li>Burgers</li>



<li>Beef ribs</li>



<li>Grilled potatoes</li>



<li>Corn</li>



<li>Squash</li>



<li>Peppers and onions</li>



<li>Smoked trout</li>
</ul>



<p class="wp-block-paragraph"><strong>Rocky Mountain Grill Altitude Index:</strong> At elevations above 7,000 feet, every grill master spends 13% more time staring at the grill while insisting nothing is cooking differently.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling-1024x683.jpg" alt="" class="wp-image-33742" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling-1536x1025.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/10/backcountry-grilling.jpg 1988w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“At altitude, even your steak needs a little personal space.”</p>
<cite><strong>Clay Morrison, Director of Rocky Mountain Grilling Operations</strong></cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Southwest: Heat, Smoke and the Argument for Putting Chile on Everything</h2>



<p class="wp-block-paragraph">Arizona, Nevada and New Mexico bring a completely different personality to the grill. Here, smoke meets chile, citrus, cumin and the unmistakable influence of Southwestern and Mexican culinary traditions.</p>



<p class="wp-block-paragraph">Carne asada is an obvious favorite, particularly when sliced for tacos, burritos or simply consumed directly from the cutting board while everyone else waits for dinner.</p>



<p class="wp-block-paragraph">New Mexico&#8217;s chile culture also finds a natural home over open flame. Roasted green chile brings smoky depth to burgers, steaks, chicken and pretty much anything else that can physically accommodate it.</p>



<p class="wp-block-paragraph">Arizona brings grilled meats and Sonoran influences. Nevada borrows liberally from the culinary traditions of the broader Southwest, while its enormous restaurant culture adds its own interpretations.</p>



<p class="wp-block-paragraph">October is particularly pleasant in this region because summer&#8217;s furnace finally begins turning itself down.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Carne asada</li>



<li>Grilled steak</li>



<li>Chicken fajitas</li>



<li>Shrimp</li>



<li>Green chile burgers</li>



<li>Grilled peppers</li>



<li>Street-style corn</li>



<li>Grilled tacos</li>
</ul>



<p class="wp-block-paragraph"><strong>Southwestern Chile Utilization Rate:</strong> 94.8% of all grilled meals are improved by chile, according to absolutely nobody who has conducted an actual study.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcREXiiRjM7BMXpvlqmpQRpSOHCKE5pwR0vU7ho8HObotQ&amp;s=10" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“There are two levels of chile heat: ‘<em>That&#8217;s good</em>’ and ‘<em>Who authorized this?</em>’”</p>
<cite><strong>Miguel Alvarez, Southwestern Fire &amp; Flavor Institute</strong></cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-4" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-4" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Pacific: California, Oregon and Washington Put Vegetables on the Grill and Somehow Make It Cool</h2>



<p class="wp-block-paragraph">The Pacific region has perhaps the most diverse grilling culture in America.</p>



<p class="wp-block-paragraph">California brings tri-tip, steak, chicken, seafood and vegetables &#8230; lots of vegetables. Because California looked at the grill and said, &#8220;<em>You know what this needs? Zucchini.</em>&#8220;</p>



<p class="wp-block-paragraph">And you know what? It works!</p>



<p class="wp-block-paragraph">Oregon and Washington lean heavily into Pacific Northwest seafood, particularly salmon, along with shellfish and locally sourced produce. Wood-fired cooking and smoking also fit naturally into the region&#8217;s food culture.</p>



<p class="wp-block-paragraph">The fall grill here can be remarkably sophisticated without becoming ridiculous. Salmon with cedar smoke. Grilled squash. Tri-tip. Mushrooms. Corn. Peppers.</p>



<p class="wp-block-paragraph">And then somebody puts avocado on something &#8230; California remains California.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>California tri-tip</li>



<li>Grilled salmon</li>



<li>Dungeness crab and other shellfish</li>



<li>Steak</li>



<li>Grilled mushrooms</li>



<li>Squash and zucchini</li>



<li>Corn</li>



<li>Bell peppers</li>



<li>Grilled avocado</li>
</ul>



<p class="wp-block-paragraph"><strong>Pacific Produce-to-Meat Ratio:</strong> 1.7 vegetables are purchased for every steak, although only 0.6 vegetables actually make it onto the grill.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSafovjwTrwQOo306sbUQW-gaRpG_5aKg_FqanrBZUYUkFRGicJVweoLeA&amp;s=10" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“If you don&#8217;t grill at least one vegetable, California revokes your outdoor cooking permit.”</p>
<cite><strong>Heather McCallister, West Coast Grilling Sustainability Consultant</strong></cite></blockquote>
</div>
</div>



<div class="wp-block-columns secondarybg fullwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Global Grill Guide: The Rest of the Planet Has Been Doing This Longer Than We Have</h2>



<p class="wp-block-paragraph">Here&#8217;s the humbling part: Americans like to think we invented the backyard grill &#8230; we did not.</p>



<p class="wp-block-paragraph">Humans have been putting food over fire since approximately forever, and cultures around the world have developed spectacular grilling traditions.</p>



<p class="wp-block-paragraph">In Japan, <strong>yakitori</strong> turns skewered chicken into an art form. Different cuts are grilled over charcoal and seasoned with salt or tare sauce.</p>



<p class="wp-block-paragraph">Across parts of Africa, grilled goat and other meats are staples, often cooked over open fires or charcoal with regional spice blends and marinades.</p>



<p class="wp-block-paragraph">Argentina&#8217;s <strong>asado</strong> treats beef grilling as something closer to a cultural institution than a weekend activity. Brazil&#8217;s <strong>churrasco</strong> takes a similar approach, with skewered and grilled meats served in abundance.</p>



<p class="wp-block-paragraph">Korean barbecue brings the grill directly to the dining table, where diners cook meat themselves. Turkish and Middle Eastern cuisines feature countless forms of kebabs and grilled meats.</p>



<p class="wp-block-paragraph">Southeast Asia brings satay. India has tandoori cooking and numerous grilled or roasted preparations. Australia has its famous lamb and steak traditions.</p>



<p class="wp-block-paragraph">The details change. The basic concept doesn&#8217;t. <strong>Fire + food + people = dinner.</strong></p>



<h3 class="wp-block-heading">Global fall grill favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Japanese yakitori</li>



<li>Korean barbecue</li>



<li>Argentine asado</li>



<li>Brazilian churrasco</li>



<li>African grilled goat</li>



<li>Turkish kebabs</li>



<li>Middle Eastern kofta</li>



<li>Southeast Asian satay</li>



<li>Indian tandoori chicken</li>



<li>Australian lamb chops</li>



<li>Mediterranean grilled seafood</li>
</ul>



<p class="wp-block-paragraph"><strong>Global Charcoal Exchange Rate:</strong> One American backyard grillmaster believes he has invented &#8220;international fusion barbecue&#8221; every 11.3 seconds.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-683x1024.jpg" alt="Delicious assortment of meats grilling over open flames, capturing a classic Uruguayan barbecue scene." class="wp-image-33744" srcset="https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-683x1024.jpg 683w, https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-267x400.jpg 267w, https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589.jpg 700w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Human civilization began with fire. Eventually, someone put a sausage on it. We have been refining the decision ever since.”</p>
<cite><strong>Dr. Henri Okafor, International Institute for Applied Grilling Studies</strong></cite></blockquote>
</div>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60%">
<h2 class="wp-block-heading">Why Fall Might Actually Be America&#8217;s Best Grilling Season</h2>



<p class="wp-block-paragraph">There is something uniquely satisfying about grilling in October. Summer grilling is expected. Fall grilling feels earned. The heat isn&#8217;t trying to kill you. You&#8217;re not sweating through your shirt while flipping burgers. You can actually stand beside the grill without questioning your life choices.</p>



<p class="wp-block-paragraph">And the foods change.</p>



<p class="wp-block-paragraph">Heavier cuts of meat become more appealing. Smoke becomes a feature rather than an inconvenience. Root vegetables, squash and potatoes suddenly make sense. Seafood remains fantastic. Sausages become borderline mandatory.</p>



<p class="wp-block-paragraph">Most importantly, fall grilling brings people together at precisely the moment when everyone starts migrating indoors.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-1024x683.jpg" alt="" class="wp-image-33743" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling.jpg 1254w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="wp-block-paragraph">That&#8217;s the magic &#8212; a grill doesn&#8217;t care whether you&#8217;re serving brisket in Texas, salmon in Washington, crab cakes in Maryland, pork in North Carolina, bratwurst in Iowa or yakitori in Tokyo. It asks only one question:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>Are you hungry?</strong></p>
<cite>The answer, of course, is yes.</cite></blockquote>
</div>
</div>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">The Final Grill: America, One Fire at a Time</h2>



<p class="wp-block-paragraph">From Maine to Florida, California to Texas, and across oceans to Japan, Africa, Argentina and beyond, grilling remains one of the world&#8217;s great culinary equalizers.</p>



<p class="wp-block-paragraph">The techniques differ. The sauces differ. The meats differ. Some people use charcoal. Some use gas. Some use pellets. Some insist that anything other than hardwood burned down to glowing embers is an affront to civilization.</p>



<p class="wp-block-paragraph">And every one of them is convinced they&#8217;re right. <strong>That&#8217;s part of the fun!</strong></p>



<p class="wp-block-paragraph">Because grilling isn&#8217;t really about having the fanciest equipment, the perfect rub or the most expensive cut of meat. It&#8217;s about gathering people around heat and turning raw ingredients into something worth sitting down together to eat.</p>



<p class="wp-block-paragraph">So this October, before the grill gets covered, the patio furniture gets stored and somebody inevitably asks whether we&#8217;re &#8220;<em>really going to keep grilling all winter</em>,&#8221; fire it up.</p>



<ul class="wp-block-list">
<li>Throw on the steak.</li>



<li>Smoke the pork.</li>



<li>Grill the salmon.</li>



<li>Char the vegetables.</li>



<li>Make the sausage [well, cook it &#8212; you don&#8217;t have to <em>make</em> it unless you&#8217;re into it].</li>



<li>Roast the chile.</li>



<li>And if you&#8217;re feeling particularly ambitious, try something from the other side of the planet.</li>
</ul>



<p class="wp-block-paragraph">Just don&#8217;t tell the guy from Texas that your pellet grill makes better brisket. Nobody needs that kind of conflict at Thanksgiving.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@the_jamon/video/7535171909193829663" data-video-id="7535171909193829663" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@the_jamon" href="https://www.tiktok.com/@the_jamon?refer=embed">@the_jamon</a> <p>18 hours of hickory and apple smoke | 18lb brisket | (2) 8lb pork butts | 10 full spare rib racks | 2,000sqft | 117 guests | One 1/2 century birthday celebration | ZERO LEFTOVERS 🤣🤣 !! </p> <a target="_blank" title="♬ One Last Breath - Remix - ATLiens" href="https://www.tiktok.com/music/One-Last-Breath-Remix-7504835639734306833?refer=embed">♬ One Last Breath &#8211; Remix &#8211; ATLiens</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The golden age of “Wait … this got made?” cinema!</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/the-golden-age-of-wait-this-got-made-cinema/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 16:01:28 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=29361</guid>

					<description><![CDATA[A Look-back at VHS-Era Chaos, Cocaine Scripts, and Exploding Trucks There was ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">A Look-back at VHS-Era Chaos, Cocaine Scripts, and Exploding Trucks</h2>



<p class="wp-block-paragraph">There was a magical period between 1982 and 2001 when Hollywood executives would greenlight literally anything if it had:</p>



<ul class="wp-block-list">
<li>a fighter jet,</li>



<li>a machine gun,</li>



<li>a synthesizer soundtrack,</li>



<li>or a talking creature in a suburban kitchen.</li>
</ul>



<p class="wp-block-paragraph">These movies weren&#8217;t focus-grouped to death. They weren&#8217;t engineered by algorithms designed to maximize social media chatter. They were weird, messy, ambitious, and occasionally completely bonkers &#8212; and somehow all the more lovable because of it.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">The plots barely mattered. OSHA regulations definitely didn’t matter. And subtleness was considered a communist plot. Films that feel like they were discovered at 2:00 PM on a Saturday afternoon while eating microwaved pizza rolls and waiting for <em>Teenage Mutant Ninja Turtles II</em> to come back from commercial.</p>



<p class="wp-block-paragraph">These movies weren’t “good” in the Oscar sense. They were good in the “you’re halfway through a six-pack at midnight quoting lines with your friends” sense. </p>



<p class="wp-block-paragraph">Here are the ten greatest accidental masterpieces of action-adjacent cinematic lunacy.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Iron Eagle</em> (1986)</h2>



<p class="wp-block-paragraph">If <em>Top Gun</em> is the cool kid who drove a Camaro and dated a cheerleader, <em>Iron Eagle</em> is his lovable cousin who listened to Twisted Sister, wore a jean jacket year-round, and genuinely believed he could solve international conflicts with enough determination and a killer mixtape.</p>



<p class="wp-block-paragraph">Seemingly written by a teenager who drank Jolt Cola for breakfast, the premise itself is pure, uncut 1980s cinematic confidence &#8212; a high school kid (whose hobbies include listening to cassette tapes at unsafe volumes and apparently accumulating more flight hours than most commercial pilots) steals an F-16 to rescue his dad from a fictional Middle Eastern prison.</p>



<p class="wp-block-paragraph">The U.S. government shrugs and says, &#8220;Sorry, kid. Nothing we can do.&#8221; So naturally, Doug recruits retired Air Force Colonel Chappy Sinclair (<em>played by the eternally cool Louis Gossett Jr.</em>) steals an F-16, and launches a one-man rescue mission.</p>



<p class="wp-block-paragraph">Because if the federal government won&#8217;t help, perhaps a high school junior with a Walkman and questionable impulse control is the next best option.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>The soundtrack is absolutely nails.</li>



<li>Louis Gossett Jr. spends the entire movie looking like he lost a bet.</li>



<li>The military strategy is &#8220;believe in yourself&#8221; mixed with &#8220;do whatever you want.&#8221;</li>



<li>Every scene feels like it was edited during a drum solo.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The movie features approximately 47 consecutive minutes of “unauthorized aviation.”</p>
</blockquote>



<p class="wp-block-paragraph">The movie is ridiculous.<br>The plot makes absolutely no sense.<br>The geopolitical implications are horrifying.<br><strong>And none of that matters.</strong></p>



<p class="wp-block-paragraph">Because <em>Iron Eagle</em> represents a very specific kind of 1980s optimism &#8212; the belief that courage, friendship, rock music, and a complete disregard for international law could solve <em>literally</em> any problem.</p>



<p class="wp-block-paragraph"><em>Iron Eagle</em> just showed up with a cassette player and trusted the process. And for that, we salute it.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="But we didn’t care #ironeagle #fighterjet #flying #80s #movie" width="380" height="675" src="https://www.youtube.com/embed/ZI4EDFfJz5k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The U.S. Air Force reportedly refused to cooperate with the production because the script involved, among other things, a teenager stealing an F-16 fighter jet. <em>Honestly, fair</em>.</p>



<p class="wp-block-paragraph">Meanwhile, the Israeli Air Force stepped in to provide aircraft and support, proving that somebody, somewhere, read this screenplay and said: &#8220;<em>Yeah, let&#8217;s see how this plays out</em>.&#8221;</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Over the Top</em> (1987)</h2>



<p class="wp-block-paragraph">A movie about competitive arm wrestling starring Sylvester Stallone. Not boxing. Not fighting. Arm wrestling. And somehow they made it feel like the Super Bowl.</p>



<p class="wp-block-paragraph">A truck driver, who&#8217;s only goal is to win back his son&#8217;s affection by way of a truck and arm wrestling tournament. Who wouldn&#8217;t think his dad was awesome if he owned a truck / workout machine?! I&#8217;m thinking about installing one in my Blazer!</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>A banger of a soundtrack! Kenny Loggins &#8211; <em>Meet Me Half Way</em></li>



<li>Everyone knows all truck stops contains an underground arm wrestling league.</li>



<li>Turning your hat backwards activates maximum power &#8230; in any situation.</li>



<li>The high emotional stakes are hilariously disproportionate.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This movie increased arm wrestling confidence among dads by 700%.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Stallone Turns His Hat" width="450" height="338" src="https://www.youtube.com/embed/zw-gvKPNk4I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The final tournament wasn&#8217;t just movie magic &#8212; it featured <em>real</em> professional arm wrestlers competing for an <em>actual</em> six-figure prize and a brand-new semi truck.</p>



<p class="wp-block-paragraph">The 1980s were truly a magical time, when America collectively decided that arm wrestling deserved the same stakes as winning the Daytona 500.</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Harry and the Hendersons</em> (1987)</h2>



<p class="wp-block-paragraph">Bigfoot gets hit by a station wagon and becomes part of the family &#8230; <strong>and wins an Oscar</strong>. What starts as a quirky family comedy quickly becomes a fever dream about emotional attachment to an eight-foot woodland cryptid living in suburban America.</p>



<p class="wp-block-paragraph">Cinema peaked right there.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Harry destroys approximately $94,000 worth of household property.</li>



<li>John Lithgow acts like this is <em>Kramer vs. Kramer</em>.</li>



<li>The emotional manipulation somehow works.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The Harry suit reportedly weighed around 80 pounds. Meanwhile actors today complain about green screens and oat milk.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Harry and the Hendersons 1987 Movie Trailer" width="450" height="338" src="https://www.youtube.com/embed/Kk_SepF-v2k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph"><em>Harry and the Hendersons</em> actually won an Oscar for its makeup effects! The 1980s were a beautiful time, when Hollywood looked at a movie about a family adopting Bigfoot and collectively decided: &#8220;<em>Yes, this deserves the highest honor our industry can bestow</em>.&#8221;</p>



<p class="wp-block-paragraph">They were absolutely right. And somehow, thirty years later, Harry still feels more real than half the digital creatures in modern blockbusters.</p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-5" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-5" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Maximum Overdrive</em> (1986)</h2>



<p class="wp-block-paragraph">Stephen King directed exactly one movie <em>while aggressively existing</em>* in the 1980s. The result: A comet causes machines to come alive and murder people. That’s it. That’s the plot.</p>



<p class="wp-block-paragraph">An ATM calls someone an asshole. A soda machine commits attempted homicide. A Green Goblin truck leads an uprising against humanity like it’s Optimus Prime on meth.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Emilio Estevez fights appliances.</li>



<li>AC/DC did the soundtrack because of course they did.</li>



<li>Every actor looks genuinely concerned for their safety.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">*Stephen King later admitted he was “coked out of my mind” while directing it.</p>
<cite>Honestly, that explains everything and somehow makes it better.</cite></blockquote>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The 1980s were a wonderful era, when studios heard the words &#8220;killer trucks, evil soda machines, and a soundtrack by AC/DC&#8221; and responded with: &#8220;Absolutely. Here&#8217;s the budget. Let art happen.&#8221;</p>



<p class="wp-block-paragraph">Sometimes civilization advances. Sometimes it peaks.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Maximum Overdrive (1986) Trailer Remastered HD" width="450" height="253" src="https://www.youtube.com/embed/pwYcnnbiRB4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Reminds me of a favorite joke: &#8220;<em>My wife asked why I carry in the house. I told her, &#8216;Decepticons. You never know.&#8217; I laughed. My wife laughed. The toaster laughed. I shot the toaster. It was a good time.</em>&#8220;</p>
</blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Masters of the Universe</em> (1987)</h2>



<p class="wp-block-paragraph">Hollywood somehow got the rights to He-Man and said: “What if almost none of this took place on Eternia?”</p>



<p class="wp-block-paragraph">Instead, we got:</p>



<ul class="wp-block-list">
<li>He-Man in suburban America,</li>



<li>Skeletor looking like an angry goth senator,</li>



<li>and Courteney Cox running from laser blasts behind a KFC.</li>
</ul>



<p class="wp-block-paragraph">Frank Langella gives an all-time committed performance as Skeletor in a movie that absolutely did not deserve him.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This movie has the energy of: “Toy sales are dipping. We need a screenplay by Tuesday.”</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Masters of the Universe (1987) ORIGINAL TRAILER [HD 1080p]" width="450" height="253" src="https://www.youtube.com/embed/B1c22sUKfBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">Somewhere in my parents&#8217; attic, the full Castle Grayskull playset still exists! Complete with Skeletor, Ram Man, Battle Cat, Teela, Beast Man, Panthor, Man-at-Arms, Mer-Man and more!</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Commando</em> (1985)</h2>



<p class="wp-block-paragraph">Arnold Schwarzenegger carries an entire action movie using:</p>



<ul class="wp-block-list">
<li>tree trunks,</li>



<li>one-liners,</li>



<li>and upper body mass roughly equal to a refrigerator.</li>
</ul>



<p class="wp-block-paragraph">The plot:<br>Kidnappers take his daughter.<br>Arnold responds by committing war crimes.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>The body count approaches small-medieval-battle levels.</li>



<li>Arnold throws a saw blade into a human being.</li>



<li>Nobody in this movie has ever heard of “de-escalation.”</li>
</ul>



<h3 class="wp-block-heading">Legendary Quote</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Remember when I said I’d kill you last? I lied.”</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Commando (1985) - Official Trailer (Arnold Schwarzenegger)" width="450" height="338" src="https://www.youtube.com/embed/pPhISgw3I2w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The shopping mall featured in the film is the Sherman Oaks Galleria, which was also used as a prominent filming location in <em>Terminator 2: Judgment Day</em>. </p>



<p class="wp-block-paragraph">80&#8217;s teen boy-crush, Alyssa Milano, who played Arnold Schwarzenegger&#8217;s daughter Jenny, revealed that Schwarzenegger was very protective of her and used to help her with her math homework between takes.</p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-6" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-6" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Not to be confused with <em>Suburban Commando</em> (1991)</h2>



<p class="wp-block-paragraph">This movie looked at <em>E.T.</em>, <em>Predator</em>, <em>The Terminator</em>, and <em>Mr. Mom</em>, snorted a mega-line of coke, and said: &#8220;What if we combined all of them &#8230; and cast Hulk Hogan?&#8221;</p>



<p class="wp-block-paragraph">The result is <em>Suburban Commando</em>. A film in which an intergalactic warrior crash-lands in suburbia and rents a room from Christopher Lloyd &#8230; because apparently the universe occasionally rewards cocaine-fueled brainstorming sessions. The film stars Hogan, Lloyd, and Shelley Duvall, with a young Elisabeth Moss and even a brief appearance by the future Undertaker.</p>



<p class="wp-block-paragraph">The plot is &#8230; well, mostly irrelevant. The important thing is that Hulk Hogan is an alien super-soldier who fights bounty hunters, rides skateboards, terrorizes local bullies, and delivers dialogue with the emotional subtlety of a monster truck rally. </p>



<p class="wp-block-paragraph">The film originally started life as <em>Urban Commando</em> for Arnold Schwarzenegger and Danny DeVito before eventually becoming Hulk Hogan&#8217;s follow-up to <em>No Holds Barred</em>, which somehow makes perfect sense.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Suburban Commando (1991) Official Trailer - Hulk Hogan, Christopher Lloyd Movie HD" width="450" height="253" src="https://www.youtube.com/embed/CwwXrgvzIc4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The movie possesses that rare early-90s confidence that says, &#8220;Yes, children absolutely want suburban family comedy mixed with interstellar bounty hunters.&#8221;</li>



<li>Christopher Lloyd spends the entire movie operating at maximum Christopher Lloyd levels.</li>



<li>Hulk Hogan plays an alien warrior exactly the same way he played a professional wrestler, which honestly feels method-actor adjacent.</li>
</ul>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Cobra</em> (1986)</h2>



<p class="wp-block-paragraph">If toxic masculinity were distilled into pure cinematic concentrate, it would be <em>Cobra</em>.</p>



<p class="wp-block-paragraph">Sylvester Stallone plays Marion “Cobra” Cobretti, a cop who appears to survive entirely on:</p>



<ul class="wp-block-list">
<li>cigarettes,</li>



<li>mirrored sunglasses,</li>



<li>and unresolved rage.</li>
</ul>



<p class="wp-block-paragraph">This is a movie where the police department sees a hostage situation and says:<br>“<em>You know what this needs? More property damage.</em>”</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Stallone cuts pizza with scissors because knives apparently weren’t intense enough.</li>



<li>Every line sounds like it was carved into granite.</li>



<li>The villains are an underground murder cult led by fitness enthusiasts.</li>
</ul>



<h3 class="wp-block-heading">Best Quote</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“You’re the disease. I’m the cure.”</p>
</blockquote>



<p class="wp-block-paragraph">Subtle.<br>Measured.<br>Therapy-resistant.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Cobra (1986) - Official Trailer (HD)" width="450" height="253" src="https://www.youtube.com/embed/czzIGc7v6aI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The movie was reportedly trimmed from an even more absurd original cut. Which means this was somehow the restrained version.</p>
</blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Howard the Duck</em> (1986)</h2>



<p class="wp-block-paragraph">Before the Marvel Cinematic Universe became a trillion-dollar cultural institution, it gave us &#8230; <em>Howard the Duck</em>. And honestly, maybe we&#8217;ve been chasing that kind of fearless insanity ever since?</p>



<p class="wp-block-paragraph">Produced by George Lucas, this movie asked the question nobody in human history had ever considered:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><em>&#8220;What if an anthropomorphic duck from another planet crash-landed in Cleveland and joined an 80s rock band?&#8221;</em></p>
</blockquote>



<p class="wp-block-paragraph">And instead of someone in the room saying, &#8220;<em>Guys, maybe let&#8217;s workshop this a little</em>,&#8221; Hollywood responded with an entire feature film and a marketing budget.</p>



<p class="wp-block-paragraph">The result is one of the strangest, most earnest, most gloriously weird movies ever made.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Lea Thompson commits to this movie like she&#8217;s filming <em>Casablanca</em>.</li>



<li>Jeffrey Jones transforms from quirky scientist into cosmic nightmare fuel with alarming enthusiasm.</li>



<li>The practical effects are peak 1980s &#8220;we&#8217;ll figure it out in post&#8221; craftsmanship &#8212; which meant actual people in actual duck suits.</li>
</ul>



<p class="wp-block-paragraph"><strong>Every generation has its cinematic fever dream.</strong></p>



<p class="wp-block-paragraph">Boomers got <em>Easy Rider</em>.<br>Gen X got <em>The Breakfast Club</em>.<br>Millennials got <em>Mean Girls</em>.<br>Xennials? We got a cigar-smoking alien duck fighting a Lovecraftian monster while an 80s synth-rock soundtrack absolutely refuses to apologize for itself.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Howard the Duck Official Trailer #2 - Tim Robbins Movie (1986) HD" width="450" height="338" src="https://www.youtube.com/embed/yeU4UlDWfKI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p class="wp-block-paragraph"><em>Howard the Duck</em> represents a magical era of Hollywood when executives occasionally looked at a completely unhinged idea and said: &#8220;<em>Yeah &#8230; let&#8217;s spend millions of dollars on that. What could possibly go wrong?</em>&#8220;</p>



<p class="wp-block-paragraph">The answer, of course, was: Absolutely everything. Which is precisely why we still talk about it 40 years later.</p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-7" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-7" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Thunder in Paradise</em> (1994)</h2>



<p class="wp-block-paragraph">Before prestige television, before streaming, before anyone asked “<em>does this make sense?</em>” — there was <em>Thunder in Paradise</em>.</p>



<p class="wp-block-paragraph">Hulk Hogan stars as a mercenary/action hero piloting the most aggressively 90s vehicle ever conceived: A military speedboat with missiles, AI, stealth capabilities, and the design aesthetic of a Jet Ski sponsored by Monster Energy.</p>



<p class="wp-block-paragraph">This show/movie hybrid felt like someone put <em>Knight Rider</em>, <em>Baywatch</em>, and a protein shake into a blender.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Hulk Hogan delivers dialogue like he’s threatening a deli counter employee.</li>



<li>The boat has better technology than the Pentagon.</li>



<li>Every episode somehow escalates into international terrorism by minute 14.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The boat, “Thunder,” was allegedly worth over $1 million. Meanwhile the scripts were valued at roughly six Arby’s coupons.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Thunder in Paradise &quot;Intro&quot;" width="450" height="253" src="https://www.youtube.com/embed/x8BKiigBsa8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns secondarybg fullwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading has-text-align-center"><strong>Honorable Mentions</strong></h2>



<p class="has-text-align-center wp-block-paragraph"><strong>Watch at your own risk! 😀</strong></p>



<p class="has-text-align-center wp-block-paragraph">Miami Connection (1987)<br>Super Mario Bros. (1993)<br>Anything with Steven Seagal<br>Killer Klowns from Outer Space (1988)<br>They Live (1988)<br>Earth Girls Are Easy (1988)<br>The Toxic Avenger (1984)</p>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Final Thoughts: Why Did Hollywood Keep Making These Things?</h2>



<p class="wp-block-paragraph"><strong>Because the 1980s were completely unsupervised.</strong> Studios weren&#8217;t chasing cinematic universes, algorithmic engagement metrics, or twelve-quadrant demographic analyses. They were looking at a whiteboard that said things like:</p>



<ul class="wp-block-list">
<li>Kid steals an F-16 to rescue his dad.</li>



<li>Arm wrestling &#8230; but for glory.</li>



<li>Bigfoot moves into suburbia.</li>



<li>Trucks become evil because of a comet.</li>



<li>He-Man fights Skeletor in New Jersey.</li>



<li>Hulk Hogan is an alien mercenary living in the suburbs.</li>



<li>A sarcastic space duck from Cleveland.</li>



<li>A superboat with missiles and artificial intelligence captained by Hulk Hogan.</li>
</ul>



<p class="wp-block-paragraph">And instead of asking, &#8220;Should we make this?&#8221; someone simply asked:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Can we have it in theaters by Memorial Day?&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">The truth is, <strong>content is (and always will be) king</strong>! The VHS boom meant studios needed content; cable television needed content; video rental stores needed entire walls of content. If you had a recognizable star, a toy line, a professional wrestler, or an idea that sounded halfway interesting after two beers (or lines), there was a decent chance somebody would write you a check.</p>



<p class="wp-block-paragraph">Were they good? Objectively &#8230; sometimes not. But that&#8217;s not why we love them. We love them because they&#8217;re sincere.</p>



<p class="wp-block-paragraph">Nobody making <em>Iron Eagle</em> thought they were creating camp. Nobody filming <em>Howard the Duck</em> was aiming for ironic cult status. Michael Bay didn&#8217;t exist yet to wink at the audience. These filmmakers, actors, and studios believed every insane premise with their entire chest.</p>



<p class="wp-block-paragraph">And that sincerity matters.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph"><strong>For Xennials especially, these films are inseparable from childhood itself:</strong></p>



<ul class="wp-block-list">
<li>Saturday afternoons on cable.</li>



<li>Worn-out VHS tapes from the local rental store.</li>



<li>Watching something simply because it had a cool box cover and Hulk Hogan was on it.</li>
</ul>



<p class="wp-block-paragraph">They remind us of a time when discovering a movie felt accidental and magical, when entertainment wasn&#8217;t infinite, and when Hollywood occasionally looked at an absolutely ludicrous idea and said:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;You know what? Let&#8217;s spend eight million dollars and see what happens.&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">I mean, I wouldn&#8217;t turn down $8 million to &#8220;see what happens.&#8221; And I think we&#8217;re all glad they didn&#8217;t. </p>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Offbeat August Holidays in America (or, at least ones we made up)</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/offbeat-august-holidays-in-america-or-we-at-least-made-up/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 16:12:51 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=30591</guid>

					<description><![CDATA[August is America&#8217;s weird uncle of a month. It&#8217;s hot enough to ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">August is America&#8217;s weird uncle of a month.</h2>



<p class="wp-block-paragraph">It&#8217;s hot enough to fry an egg on the driveway, every Target has committed an act of violence against summer by stocking Halloween decorations, and kids are hanging onto summer freedom like your mom hanging onto that drawer full of AOL trial CDs because &#8216;you never know.&#8217;</p>



<p class="wp-block-paragraph">As a kid, saying goodbye to summer break is like a Gen Xer hanging onto their original concert T-shirts that <em>absolutely</em>, <em>positively</em> still fit (looking at you, Allen?). Or like the last kid picked up at the community pool while the lifeguards literally stack chairs around them.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Naturally, this is also when Americans celebrate some of the strangest holidays ever conceived &#8230; but not major holidays with history and significance &#8212; the kind of celebrations that make you wonder whether somebody lost a bet in 1987 and accidentally created a national tradition.</p>



<p class="wp-block-paragraph">Summer is running on fumes, kids are trying to squeeze out every last cannonball before school starts, and adults pretend that buying a pumpkin spice latte in 97-degree weather is perfectly reasonable behavior.</p>



<p class="wp-block-paragraph">Here are a few wonderfully weird (<em>slightly fabricated</em>) American holidays that prove we are a nation of innovators, dreamers, and people with far too much free time.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Sneak Some Zucchini Onto Your Neighbor&#8217;s Porch Day (August 8)</h3>



<p class="wp-block-paragraph">Every suburban gardener knows the truth: plant one zucchini seed, and by August you&#8217;ve somehow become the produce equivalent of a pyramid scheme.</p>



<p class="wp-block-paragraph">This unofficial holiday exists because home gardeners inevitably produce enough zucchini to feed an entire county fair. Rather than admitting defeat, Americans embraced chaos and turned it into a tradition: <strong>secretly leaving unwanted zucchini on neighbors&#8217; porches</strong>.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">It&#8217;s basically vegetable-based ding-dong ditch.</p>
</blockquote>



<p class="wp-block-paragraph">The unspoken rule? If you wake up to three giant squash on your doorstep, you don&#8217;t ask questions. You simply nod, accept your fate, and begin researching zucchini bread recipes like every generation before you.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRO3mgEbEZUT3v5RhMeYathUYG_HMpmOGeNCsB_O1wrCCUP26eVAg60Va0&amp;s=10" alt=""/></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Lazy Day (August 10)</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Finally! A holiday with realistic expectations.</p>
</blockquote>



<p class="wp-block-paragraph">National Lazy Day encourages Americans to rest, relax, and do absolutely nothing. Which feels downright revolutionary in a culture that turned burnout into a LinkedIn personality trait.</p>



<p class="wp-block-paragraph">Our parents&#8217; generation believed sitting down before dinner was a sign of moral weakness.</p>



<p class="wp-block-paragraph">Meanwhile, Millennials invented hustle culture, and Gen Z is trying to convince everyone that (aside from them &#8220;<em>discovering everything</em>&#8220;) answering emails after 5 PM constitutes a human rights violation.</p>



<p class="wp-block-paragraph">National Lazy Day splits the difference.</p>



<p class="wp-block-paragraph">Its official position is simple: Take a nap. The spreadsheets will still be there tomorrow.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="486" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river-486x1024.jpg" alt="Jamon on a LAZY river in Cocoa Beach" class="wp-image-30612" style="aspect-ratio:1;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river-486x1024.jpg 486w, https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river-190x400.jpg 190w, https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river-768x1620.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river-728x1536.jpg 728w, https://edwardsschoen.com/wp-content/uploads/2026/08/lazy-river.jpg 971w" sizes="auto, (max-width: 486px) 100vw, 486px" /></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Garage Sale Day (Second Saturday in August)</h3>



<p class="wp-block-paragraph">Nothing captures the American spirit quite like attempting to sell a 1994 bread maker for four dollars.</p>



<p class="wp-block-paragraph">National Garage Sale Day celebrates our collective belief that somebody, somewhere, absolutely needs that box of tangled RCA cords and VHS copies of <em>Major League 3</em>.</p>



<p class="wp-block-paragraph">It&#8217;s a beautiful tradition. One family&#8217;s junk becomes another family&#8217;s &#8220;vintage find, and the greatest negotiations in human history have happened in suburban driveways:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Will you take fifty cents?&#8221;<br>&#8220;Lady, that&#8217;s a perfectly good weed whacker.&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">The free market was never more pure.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://www.extraspace.com/wp-content/uploads/2021/05/how-prepare-garage-sale.jpg" alt=""/></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-8" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-8" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Tell a Joke Day (August 16)</h3>



<p class="wp-block-paragraph">An entire day dedicated to bad puns, dad jokes, and that one coworker who&#8217;s been waiting eleven months to tell the same joke about Mondays &#8230; and we&#8217;re here for it!</p>



<p class="wp-block-paragraph">The internet has convinced everyone that humor needs to be edgy, ironic, or optimized for <em>the</em> algorhythm. Sometimes a terrible pun is exactly what civilization requires.</p>



<p class="wp-block-paragraph">It&#8217;s one of the few things left that doesn&#8217;t require a monthly subscription fee. And honestly, society could probably use more people telling harmless, terrible jokes and fewer people arguing on the internet.</p>



<p class="wp-block-paragraph">National Tell a Joke Day exists to remind us that making people groan is still technically making people laugh &#8230; as dads across America have proven for generations.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">What&#8217;s the difference between a well-dressed man on a unicycle and a poorly-dressed man on a bicycle? <strong>Attire</strong>.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://edwardsschoen.com/wp-content/uploads/2026/08/Dad-Jokes-ChatGPT-Image-1024x819.png" alt="" class="wp-image-30678" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/Dad-Jokes-ChatGPT-Image-1024x819.png 1024w, https://edwardsschoen.com/wp-content/uploads/2026/08/Dad-Jokes-ChatGPT-Image-400x320.png 400w, https://edwardsschoen.com/wp-content/uploads/2026/08/Dad-Jokes-ChatGPT-Image-768x615.png 768w, https://edwardsschoen.com/wp-content/uploads/2026/08/Dad-Jokes-ChatGPT-Image.png 1402w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Roller Coaster Day (August 16)</h3>



<p class="wp-block-paragraph">Apparently August 16 wasn&#8217;t weird enough on its own, so America also dedicated it to giant machines designed to convince your internal organs to rearrange themselves.</p>



<p class="wp-block-paragraph">National Roller Coaster Day celebrates one of our nation&#8217;s greatest achievements: paying money to experience controlled terror.</p>



<p class="wp-block-paragraph">As kids, roller coasters represented freedom and adventure. As adults, they mostly represent lower back concerns and asking questions like:</p>



<ul class="wp-block-list">
<li>&#8220;How long does this ride last?&#8221;</li>



<li>&#8220;When was this thing inspected?&#8221;</li>



<li>&#8220;Is there a chiropractor nearby?&#8221;</li>



<li>&#8220;What happened to the Zambizi Zinger?&#8221;</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The spirit remains willing. The lumbar support does not.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="604" height="457" src="https://edwardsschoen.com/wp-content/uploads/2026/08/prowler.jpg" alt="Jamon and family on Prowler at Worlds of Fun" class="wp-image-30606" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/prowler.jpg 604w, https://edwardsschoen.com/wp-content/uploads/2026/08/prowler-400x303.jpg 400w" sizes="auto, (max-width: 604px) 100vw, 604px" /></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Senior Citizens Day (August 21)</h3>



<p class="wp-block-paragraph">President Ronald Reagan established National Senior Citizens Day in 1988 as a day to celebrate the generation that survived wars, economic disasters, and raising Gen X kids with virtually no supervision whatsoever.</p>



<p class="wp-block-paragraph">These are the people &#8230;</p>



<ul class="wp-block-list">
<li>Who told us to come home when the streetlights came on.</li>



<li>Who drank coffee at age nine.</li>



<li>Who thought seatbelts were a prank.</li>



<li>Who can somehow fix anything with duct tape, WD-40, and pure stubbornness.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Respect your elders. They&#8217;ve seen things.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://adultcareassistance.com/wp-content/uploads/2022/04/5-Fun-Activities-to-Enjoy-this-National-Senior-Citizens-Day.png" alt=""/></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-9" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-9" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Tooth Fairy Day (August 22)</h3>



<p class="wp-block-paragraph">The Tooth Fairy is perhaps the greatest long-running confidence scheme in American parenting history.</p>



<p class="wp-block-paragraph">We&#8217;re expected to believe that a magical being collects discarded human teeth and pays cash for them &#8230; No questions asked. No explanation given. &#8230; And every generation simply accepts this arrangement.</p>



<p class="wp-block-paragraph">National Tooth Fairy Day celebrates one of childhood&#8217;s weirdest traditions and reminds parents everywhere that inflation affects mythical creatures too.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">What used to cost a quarter now apparently requires a Venmo account.</p>
</blockquote>



<p class="wp-block-paragraph">Celebrate responsibly by watching Dwayne Johnson&#8217;s The Tooth Fairy movie &#8212; or irresponsibly &#8212; suffering through Larry the Cable Guy&#8217;s sequel.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTSqFUgJWkALASjlacTgsZklXinut6fYLzyUhhuRyzpt095Awhmyc4otX4w&amp;s=10" alt=""/></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Toilet Paper Day (August 26)</h3>



<p class="wp-block-paragraph">Before 2020, this was just another quirky calendar holiday. After 2020, it became a solemn remembrance. Never forget:</p>



<ul class="wp-block-list">
<li>The Great Toilet Paper Panic.</li>



<li>The empty store shelves.</li>



<li>The Costco parking lot standoffs.</li>
</ul>



<p class="wp-block-paragraph">The collective decision that two hundred rolls of Charmin somehow represented preparedness.</p>



<p class="wp-block-paragraph">But also never forget, we used to have so much toilet paper that we would decorate each others&#8217; trees with it on a random Tuesday night!</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Future historians are going to study these periods with absolute bewilderment. They&#8217;ll be right to do so.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSu4xtzpLryuIbYjxs11bwIXnvwMi77JnrT26kZTWM2_Mq5TexTh44omIs&amp;s=10" alt=""/></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Beach Day (August 30)</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The perfect holiday to close out summer.</p>
</blockquote>



<p class="wp-block-paragraph">National Beach Day isn&#8217;t particularly weird on its own &#8230; until you realize how universally irrational humans become around beaches.</p>



<ul class="wp-block-list">
<li>We willingly sit in 95-degree heat. </li>



<li>We cover ourselves in oil. </li>



<li>We track enough sand into our cars to create small ecosystems.</li>



<li>We spend four hours packing equipment for an activity that mostly involves sitting still and occasionally yelling, &#8220;Watch this!&#8221;</li>
</ul>



<p class="wp-block-paragraph">But, every single summer (or <em>days</em> for some of us), we can&#8217;t wait to do it all over again.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Because some traditions are bigger than logic.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="498" src="https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres-1024x498.jpg" alt="Jamon on Playa Norte at Isla Mujeres" class="wp-image-30610" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres-1024x498.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres-400x195.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres-768x374.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres-1536x747.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/08/playa-mujeres.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Final Thoughts: The World Needs More Weird Holidays</h2>



<p class="wp-block-paragraph">Appreciate humanity&#8217;s commitment to absolute nonsense. They&#8217;re reminders that not everything needs to be productive, monetized, or optimized for engagement metrics.</p>



<p class="wp-block-paragraph">Sometimes people just decide that: </p>



<ul class="wp-block-list">
<li>Zucchini deserves its own day.</li>



<li>Or that roller coasters should be celebrated.</li>



<li>Or that senior citizens ought to be honored for surviving decades of cultural nonsense and still having the patience to explain how to balance a checkbook.</li>
</ul>



<p class="wp-block-paragraph">Because if America has taught us anything, it&#8217;s that if enough people agree something is worth celebrating, eventually somebody will put it on a calendar and call it a national holiday.</p>



<p class="wp-block-paragraph">Maybe we all need more ridiculous traditions, more harmless weirdness, and more excuses to celebrate things that don&#8217;t make a bit of sense.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">God bless this wonderfully weird country.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@the_jamon/video/7531139050179218718" data-video-id="7531139050179218718" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@the_jamon" href="https://www.tiktok.com/@the_jamon?refer=embed">@the_jamon</a> <p></p> <a target="_blank" title="♬ original sound - ROME" href="https://www.tiktok.com/music/original-sound-7530747914285517599?refer=embed">♬ original sound &#8211; ROME</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Hey Batter, Batter &#8230; Swing!</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/hey-batter-batter-swing/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 22:49:37 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=30050</guid>

					<description><![CDATA[A Love Letter to the Top 10 Best (and Most Beautifully Weird) ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">A Love Letter to the Top 10 Best (and Most Beautifully Weird) Swings in Baseball History</h2>



<p class="wp-block-paragraph">Baseball fans love debating greatness &#8230; Greatest player. Greatest team. Greatest World Series. Whether a hot dog is a sandwich.</p>



<p class="wp-block-paragraph">But one topic has lost its luster the last 20 years or so: <strong>the baseball swing itself.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Not every great hitter had a pretty swing. Some looked like they were fighting off bees. Others appeared to be trying to chop down a tree. And a few &#8212; looking at you, <strong>Jeff Bagwell</strong> &#8212; appeared to be waiting for a surprise attack from a velociraptor.</p>



<p class="wp-block-paragraph">These aren&#8217;t necessarily the greatest <em>hitters</em> ever. They&#8217;re the swings that made you stop what you were doing and watch. The swings that made batting practice look like art. The swings that made dads point at the TV and say, &#8220;<em>See that? That&#8217;s how it&#8217;s done.</em>&#8220;</p>



<p class="wp-block-paragraph">So grab a hot dog, crack open a cold one, and prepare your angry emails &#8212; because after decades of playing, coaching and watching baseball, arguing with troglodytes, and pretending batting averages from 1987 still matter, here is my entirely unscientific, highly opinionated, occasionally sarcastic, thoroughly Xennial (and absolutely correct) list of baseball&#8217;s greatest swings.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Stan &#8216;The Man&#8217; Musial – The Corkscrew Genius</h3>



<p class="wp-block-paragraph">If you&#8217;ve never seen Stan Musial hit, do yourself a favor. His stance looked like he was trying to peek over his shoulder at someone stealing his wallet.</p>



<p class="wp-block-paragraph">Everything about it seemed wrong. Then the pitch arrived and suddenly it all made sense.</p>



<p class="wp-block-paragraph">Musial&#8217;s unique coiled stance generated incredible leverage, helping him rack up 3,630 hits and become one of the greatest pure hitters ever.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Musial caused 74% of opposing pitching coaches in the 1950s to mutter, &#8220;<em>What in the world is he doing?</em>&#8221; immediately before giving up another double.</p>
<cite>Fake Statistic</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQlIfSXK7cSitcRD7edTzFZK1EKb_eSXep6uA&amp;s" alt="" style="width:450px"/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;The man&#8217;s stance looked like he was trying to hail a cab. Then he&#8217;d hit a double off the wall and jog to second like he had dinner reservations.&#8221;</p>
<cite>An Unnamed Opposing Pitcher</cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Fred McGriff – The Epitome of Simplicity</h3>



<p class="wp-block-paragraph">The Crime Dog never looked like he was trying too hard.</p>



<p class="wp-block-paragraph">No elaborate toe taps. No bat flips. No swing mechanics that required a NASA engineer to explain.</p>



<p class="wp-block-paragraph">Just a smooth, compact stroke that produced 493 home runs and countless line drives.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Watching McGriff hit was like watching a master carpenter use a hammer. No wasted motion. No drama. Just results.</p>
<cite>Which, ironically, made him one of the most underrated hitters of his era.</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://i.imgur.com/hKMY8RD.gif" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;McGriff didn&#8217;t beat you with tricks. He beat you the same way a freight train beats a shopping cart.&#8221;</p>
<cite>Veteran Catcher to be Named Later</cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Jim Thome – The Uppercut From Heaven</h3>



<p class="wp-block-paragraph"><strong>Baseball&#8217;s leader in the clubhouse to Golf&#8217;s <em>grip it and rip it</em>!</strong> Jim Thome&#8217;s swing looked like it was built in a laboratory specifically designed to launch baseballs into neighboring zip codes.</p>



<p class="wp-block-paragraph">Everything worked upward. Everything worked through the baseball.</p>



<p class="wp-block-paragraph">When Thome connected, the ball didn&#8217;t merely leave the park. It filed a forwarding address.</p>



<p class="wp-block-paragraph">His 612 career home runs weren&#8217;t accidents. Neither was the beauty of that swing.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Jim didn&#8217;t hit line drives. He hit weather events.&#8221;</p>
<cite>Anonymous AL Central Pitcher</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://i.pinimg.com/originals/75/35/61/7535616edd5db86f617cc8be3ffee9d8.gif" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;I spent three innings minding my own business. Then Jim Thome introduced me to low Earth orbit.&#8221;</p>
<cite>Mr. Rawlings, a.k.a. The Baseball</cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-10" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-10" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Gary Sheffield – Controlled Chaos</h3>



<p class="wp-block-paragraph">Technically speaking, Gary Sheffield&#8217;s pre-pitch bat waggle violated several laws of physics.</p>



<p class="wp-block-paragraph">The bat moved so fast it looked like he was trying to swat invisible mosquitoes.</p>



<p class="wp-block-paragraph">Young players were told for decades <strong><em>not</em></strong> to imitate it &#8230; thousands ignored that advice.</p>



<p class="wp-block-paragraph">Yet somehow, once the pitch came, everything synced perfectly.</p>



<p class="wp-block-paragraph">The waggle settled. The hands exploded. The ball disappeared.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Sheffield remains one of baseball&#8217;s greatest examples of &#8220;<em>don&#8217;t teach this, but definitely admire it.</em>&#8220;</p>
<cite>Frustrated high school coaches everywhere</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://i.makeagif.com/media/9-17-2018/142Gk1.gif" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Before every pitch, that bat moved around so much I thought I was having a seizure. Then he&#8217;d hit it 637 feet and <strong>I&#8217;d</strong> have one.&#8221;</p>
<cite>A California Penal League Pitcher</cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Darryl Strawberry – The Smooth Criminal</h3>



<p class="wp-block-paragraph">Few swings combined elegance and power like Darryl Strawberry&#8217;s.</p>



<p class="wp-block-paragraph">The long arms. The leverage. The effortless finish.</p>



<p class="wp-block-paragraph">Everything looked easy. Maybe too easy.</p>



<p class="wp-block-paragraph">The ball would jump off his bat and you&#8217;d wonder whether he even swung hard. He did. The baseball simply didn&#8217;t survive the encounter.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Strawberry&#8217;s swing remains one of the most aesthetically pleasing left-handed swings ever captured on video.</p>
<cite>Until 1992 😉</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://img.mlbstatic.com/mlb-images/image/private/t_16x9/mlb/j54ic0mf6mfociz3gnzg.gif" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;The swing looked so easy I thought it was a pop-up. Next thing I knew I was turning around and apologizing to the wall.&#8221;</p>
<cite>An Undisclosed Outfielder</cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Tony Gwynn – The Human Batting Tutorial</h3>



<p class="wp-block-paragraph"><strong>Plain ol&#8217; sweetness.</strong></p>



<p class="wp-block-paragraph">Power swings get attention. Tony Gwynn&#8217;s swing deserves admiration for a completely different reason.</p>



<p class="wp-block-paragraph">It was efficient. Balanced. Repeatable.</p>



<p class="wp-block-paragraph">Gwynn seemed capable of placing a baseball anywhere he wanted.</p>



<p class="wp-block-paragraph">Watching him hit was like watching someone play baseball on beginner mode while everyone else struggled on expert difficulty.</p>



<p class="wp-block-paragraph">Some hitters swung for power. Gwynn swung for precision. And somehow made hitting .394 look reasonable.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://64.media.tumblr.com/c109967cf8bbf66413fa489b15158a5d/tumblr_n79zk3AUlQ1raip6qo1_400.gif" alt="" style="width:450px"/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;We watched six hours of film and found one hole in his swing. Turns out it was a smudge on the television.&#8221;</p>
<cite>Hitting Coaches Doubting Themselves</cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-11" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-11" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Barry Bonds – The Swing That Ended Conversations</h3>



<p class="wp-block-paragraph">Even before controversy clouded Bonds&#8217; legacy; regardless of how you feel about the man himself, the swing itself was absurd.</p>



<p class="wp-block-paragraph">Short. Quick. Devastating.</p>



<p class="wp-block-paragraph">The efficiency bordered on unfair. By the early 2000s, pitchers often looked like people trying to disarm a bomb with oven mitts.</p>



<p class="wp-block-paragraph">One mistake. Game over.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The swing wasn&#8217;t flashy. It was inevitable (hello, Thanos). Which may be even scarier.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://external-preview.redd.it/_L_8p3Rd3Zp4xvW1hZJJNO37W05I59VVNI1aWz4ykhs.gif?auto=webp&amp;s=1945762df53bb08b2581e43aec4c3e0d545fff61" alt="" style="width:450px"/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;I haven&#8217;t seen my family since 2001.&#8221;</p>
<cite>762 Baseballs</cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Albert Pujols – The Machine Disguised as a Human Being</h3>



<p class="wp-block-paragraph">Albert Pujols had one of the most explosive swings the game has ever seen.</p>



<p class="wp-block-paragraph">No wasted movement. No extra flair. Just terrifying efficiency.</p>



<p class="wp-block-paragraph">The swing looked compact until contact &#8230; then suddenly the baseball was traveling at approximately the speed of a tax refund disappearing.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Pitchers spent two decades trying to find a weakness. Many retired before they located one.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://media.tenor.com/6vinOVi257cAAAAM/albert-pujols.gif" alt="" style="width:450px"/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Every scouting report said don&#8217;t throw him anything over the plate. Then you&#8217;d panic, throw it off the plate, and he&#8217;d hit that too.&#8221;</p>
<cite>Any Pitcher. Any Level.</cite></blockquote>



<p class="wp-block-paragraph">** fun fact 👇</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Ken Griffey Jr. – The Gold Standard</h3>



<p class="wp-block-paragraph">Let&#8217;s be honest &#8212; you knew he was making this list. You probably knew he was making the Top 3, and possibly #1 &#8230; but alas, here we are.</p>



<p class="wp-block-paragraph">Every generation gets a swing that becomes the benchmark. <strong>For Xennials, it was Griffey.</strong></p>



<p class="wp-block-paragraph">The stance. The load. The follow-through. The effortless power. It was baseball perfection.</p>



<p class="wp-block-paragraph">Every backyard game featured at least one kid attempting the Griffey swing. <strong>None succeeded</strong>. Millions tried anyway.</p>



<p class="wp-block-paragraph">Researchers estimate Ken Griffey Jr. is responsible for 87% of left-handed swings at Little League fields between 1990 and 2005.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Although <em>Over the Top</em> is a good bet, Junior is 1000% responsible for me turning my hat backwards in 1993 &#8230; and never looking back!</p>
<cite>True Story from Yours Truly</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://sports.cbsimg.net/images/visual/whatshot/EndlessGriffeySwing.gif" alt=""/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;I copied Griffey&#8217;s swing for eight straight years. The only thing I ever hit was my own batting helmet.&#8221;</p>
<cite>Every Kid Born Between 1975 and 1990</cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-12" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-12" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">Ted Williams – The Perfect Swing</h3>



<p class="wp-block-paragraph">#1 and #2 could be interchangeable. Trust me, I get it. But, anyone whose swing is still as iconic today as it was <em>after</em> WWII &#8230; as it was <em>before</em> WWII &#8230;  deserves the edge up.</p>



<p class="wp-block-paragraph">It&#8217;s only fitting that we begin and end this list with guys who stopped playing to go fight a war, then return as if nothing happened. Ipso facto &#8212; Williams and Musial remain the standard &#8212; and their swings are nearly identical.</p>



<p class="wp-block-paragraph">The mechanics were textbook. The balance was flawless. The understanding of hitting was decades ahead of his time.</p>



<p class="wp-block-paragraph">Williams treated hitting like a science while everyone else was still guessing. His swing reflected that approach.</p>



<p class="wp-block-paragraph">Smooth. Direct. Powerful. Efficient.</p>



<p class="wp-block-paragraph">The closest thing baseball has ever had to a blueprint.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">If you built the perfect hitter in a laboratory, the swing would probably look suspiciously familiar.</p>
<cite>And, Ted&#8217;s cryogenic head might still be available??</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://dangiffhorncurrins545blog.wordpress.com/wp-content/uploads/2017/12/ted-williams.gif?w=840" alt="" style="width:450px"/></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Most hitters guessed. Ted Williams had already read the book, skipped to the last chapter, and spoiled the ending.&#8221;</p>
<cite>Old-Timey Pitcher &#8212; Like <em>Field of Dreams</em> Old</cite></blockquote>
</div>
</div>



<div class="wp-block-columns secondarybg fullwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading has-text-align-center"><strong>Honorable Mentions</strong></h2>



<p class="has-text-align-center wp-block-paragraph"><strong>Ichiro Suzuki</strong> :: The only player who could turn an infield single into performance art.<br><strong>Manny Ramirez</strong> :: Looked casual. Produced Hall of Fame-level terror.<br><strong>Reggie Jackson</strong> :: A swing built specifically for October.<br><strong>Jeff Bagwell</strong> :: Crouching Batter. Hitting Bombs.<br><strong>Frank Thomas</strong> :: A defensive tackle with incredible swing mechanics.<br><strong>Willie Stargell</strong> :: The follow-through alone belongs in a museum.</p>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">⚾ Final Thoughts</h2>



<p class="wp-block-paragraph"><em>read in the style of Lou Brown while lighting a cigarette he wasn&#8217;t supposed to have</em></p>



<p class="wp-block-paragraph">The best baseball swings aren&#8217;t always technically perfect.</p>



<p class="wp-block-paragraph">Sometimes they&#8217;re weird. Sometimes they&#8217;re unconventional. Sometimes they make hitting coaches nervous. But the truly memorable swings share one thing in common: they look inevitable.</p>



<p class="wp-block-paragraph">The moment the hitter starts moving, you know something good is about to happen.</p>



<p class="wp-block-paragraph">And for those of us who grew up watching Griffey launch moonshots, McGriff quietly punish mistakes, Thome rearrange stadium architecture, and Pujols terrorize pitchers for two decades, those swings are more than mechanics.</p>



<p class="wp-block-paragraph">They&#8217;re nostalgia. They&#8217;re summer nights. They&#8217;re the crack of the bat coming through a tube television speaker.</p>



<p class="wp-block-paragraph">And if you&#8217;re a certain age, they&#8217;re also a reminder that your favorite players are now eligible for senior discounts.</p>



<p class="wp-block-paragraph"><strong>Just like you.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;People say hitting a baseball is the hardest thing in sports. That&#8217;s not true. The hardest thing in sports is explaining to your wife why your ERA went up three runs in June.&#8221;</p>
<cite>Anonymous pitcher after facing Griffey, Thome, Pujols, Sheffield, and McGriff in the same month</cite></blockquote>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Weirdest Batting Stances in Baseball History" width="450" height="253" src="https://www.youtube.com/embed/Q7qXMrdy1Sw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<div class="wp-block-uagb-advanced-heading uagb-block-32b38840"><p class="uagb-desc-text">** Fun Fact</p><h2 class="uagb-heading-text">The Rest of the Story</h2></div>



<p class="wp-block-paragraph">It&#8217;s summer 1995. You&#8217;re starting shortstop on a state championship contending High School baseball team. You&#8217;re feeling your oats. It&#8217;s a hot, muggy, dusty July afternoon. Perfect weather for Springfield&#8217;s annual Forth of July Tournament. You draw a rival Kansas City area team to play on your home field*. While you&#8217;ve had your share of scouts at various games, the stands this day are packed with scouts from nearly every top college and MLB team. You have no idea why, but this <em>is</em> a very popular annual tournament with top teams from all over the region, so you go on about your business. </p>



<p class="wp-block-paragraph">A few innings go by, and the game is packed with action on both sides: hits, stolen bases, diving plays, near-miss home runs, double plays &#8212; the works. </p>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">*It&#8217;s about now I should mention that your home field has very unique dimensions. While it now has a regular shape, back then, Glendale High School&#8217;s outfield was shared with the soccer team, and thus shaped more like a rectangle (outlined in red).</p>



<p class="wp-block-paragraph">LF (335&#8242;) &#8211; LCF (436&#8242;) &#8211; CF (395&#8242;) &#8211; RCF (360&#8242;) &#8211; RF (310&#8242;) with the school not far beyond  the fence.</p>



<p class="wp-block-paragraph">This was not the nice arced outfield fence most every other stadium in the baseball universe has! So, for a right-handed hitter, pulling the ball for a home run was rare. OK, back to the story.</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="967" height="601" src="https://edwardsschoen.com/wp-content/uploads/2026/06/Glendale-High-School-Google-Maps-06-16-2026_05_50_PM.png" alt="" class="wp-image-30123" srcset="https://edwardsschoen.com/wp-content/uploads/2026/06/Glendale-High-School-Google-Maps-06-16-2026_05_50_PM.png 967w, https://edwardsschoen.com/wp-content/uploads/2026/06/Glendale-High-School-Google-Maps-06-16-2026_05_50_PM-400x249.png 400w, https://edwardsschoen.com/wp-content/uploads/2026/06/Glendale-High-School-Google-Maps-06-16-2026_05_50_PM-768x477.png 768w" sizes="auto, (max-width: 967px) 100vw, 967px" /></figure>
</div>
</div>



<p class="wp-block-paragraph">As the game got into the late innings, Glendale was up by a few runs. Then a stalky, bulked-up, goteed young hitter steps to the plate. The kind of player coaches joke about asking for a birth certificate &#8230; but for good reasons! He had been at bat a few times with no great success, but this time the story changed. With one swing of the bat, our highly contested game turned into a slow-motion movie montage of <strong>every</strong> player, coach, scout and fan standing, watching, and gawking at a baseball disappear faster and farther than we&#8217;d thought possible!!</p>



<div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-1024x1024.jpeg" alt="" class="wp-image-30750" srcset="https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-1024x1024.jpeg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-400x400.jpeg 400w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-150x150.jpeg 150w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-768x769.jpeg 768w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-24x24.jpeg 24w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-48x48.jpeg 48w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-96x96.jpeg 96w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs-300x300.jpeg 300w, https://edwardsschoen.com/wp-content/uploads/2026/07/pujols-hs.jpeg 1079w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<p class="wp-block-paragraph">This, sports fans, was Dominican Republic&#8217;s own <strong><em>freshman</em></strong> (yeah, right) Albert Pujols playing for Independence Hi-Boy Baseball and Fort Osage High School. He hit the ball dead straight to LCF; <em>well</em> over the 436&#8242; sign; at least 50-60 more feet beyond and <strong>hit. the. school</strong>!!</p>



<p class="wp-block-paragraph">It was in <strong>that moment</strong>, we <em>knew</em> why all the MLB and College scouts were in the stands! He would go on to amass 703 home runs, just as legitimate as that one in July 1995, during his 22 year playing career.</p>
</div>
</div>
</div></div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>10 Sneaky-Good Movies You Need to Add to Your Must-Watch List Immediately</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/10-sneaky-good-movies-you-need-to-add-to-your-must-watch-list-immediately/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 19:00:00 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=29390</guid>

					<description><![CDATA[Because not every great movie gets the love it deserves &#8230; while ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><strong>Because not every great movie gets the love it deserves &#8230; while <em>Fast &amp; Furious Goes to Space</em> somehow gets greenlit</strong>.</h2>



<p class="wp-block-paragraph">There are movies that dominate the internet for six weeks before vanishing into the cultural void like your high school friend who got into crystals &#8230; or crypto.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Movies that quietly become comfort rewatches, sleeper classics, or &#8220;<em>how has nobody seen this?</em>&#8221; recommendations you aggressively force onto friends during group text arguments.</p>



<p class="wp-block-paragraph">Some are hilarious. Some are surprisingly emotional. Some are absolute chaos. All deserved way more attention than they got.</p>



<p class="wp-block-paragraph">There are movies that win Oscars, and there are movies that win hearts. These are those movies!</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">10. <em>Eurovision Song Contest: The Story of Fire Saga</em> (2020)</h2>



<p class="wp-block-paragraph"><strong>This movie had absolutely no business being this good.</strong> On paper, it sounds like Netflix algorithm bait: Will Ferrell. Rachel McAdams. Eurovision. Icelandic accents. Glitter-related trauma.</p>



<p class="wp-block-paragraph">And yet somehow this <strong><em>ridiculous</em></strong> comedy becomes weirdly heartfelt, wildly quotable, and emotionally devastating for anyone who’s ever chased a creative dream while living in a tiny town where everyone knows your business.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Rachel McAdams somehow gives one of the most sincere performances of her career in a movie involving elf arguments.</li>



<li>Dan Stevens enters the film like a sexually aggressive Bond villain from IKEA.</li>



<li>“Ja Ja Ding Dong” becomes spiritually mandatory by the end.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="EUROVISION SONG CONTEST: The Story Of Fire Saga | Official Trailer | Netflix" width="450" height="253" src="https://www.youtube.com/embed/7q6Co-nd0lM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph" style="text-transform:uppercase">&#8220;Play Ja Ja Ding Dong!&#8221;</p>
<cite>Honestly, the most relatable crowd demand in cinematic history.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">9. <em>The Rundown</em> (2003)</h2>



<p class="wp-block-paragraph">Before Dwayne Johnson became a walking franchise, he was still figuring out whether he was an action star or just a very charming human bulldozer with eyebrows.</p>



<p class="wp-block-paragraph">Enter <em>The Rundown</em> — a jungle-set action comedy where The Rock is basically sent to retrieve a mob boss’s son from the Amazon, only to immediately realize the Amazon is less “nature documentary” and more “organized chaos with machetes.”</p>



<p class="wp-block-paragraph">Seann William Scott is also there, somehow functioning as a chaos gremlin who may or may not understand the plot at any given moment. And, Christopher Walken shows up like he wandered in from a completely different, more sinister movie and decided to stay.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The Rock does early-career action comedy with zero self-awareness and maximum charisma.</li>



<li>Every fight scene feels like it was designed by someone who hates gravity.</li>



<li>The jungle itself feels like a character that actively dislikes everyone involved.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The Rundown Official Trailer #1 - Christopher Walken Movie (2003) HD" width="450" height="253" src="https://www.youtube.com/embed/cCSQ4j0vVGo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“I’m the Tooth Fairy.”</p>
<cite>A line so aggressively weird it somehow loops back in 2010.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-13" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-13" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">8. <em>Logan Lucky</em> (2017)</h2>



<p class="wp-block-paragraph">Imagine <em>Ocean’s Eleven</em> if everyone involved bought scratch-offs at a gas station and got into arguments near a Bass Pro Shop.</p>



<p class="wp-block-paragraph">That’s <em>Logan Lucky</em>.</p>



<p class="wp-block-paragraph">Channing Tatum, Adam Driver, and Daniel Craig team up to rob the Charlotte Motor Speedway during a NASCAR race in what may be the most relatable Southern heist movie ever created. And somehow it’s brilliant.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Daniel Craig delivers a performance so bizarre and committed it deserves scientific study.</li>



<li>Adam Driver communicates entire emotional arcs with one facial expression.</li>



<li>The movie treats blue-collar America like actual human beings instead of punchlines.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="LOGAN LUCKY | Official HD Trailer" width="450" height="253" src="https://www.youtube.com/embed/aPzvKH8AVf0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Cauliflower.”</p>
<cite>You either know exactly why that’s funny or you haven’t watched the movie yet.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">7. <em>Hell or High Water</em> (2016)</h2>



<p class="wp-block-paragraph">A modern western where everyone looks exhausted, broke, or emotionally sunburned.</p>



<p class="wp-block-paragraph">Chris Pine and Ben Foster rob banks across West Texas while Jeff Bridges slowly hunts them down with the energy of a man who’s had exactly enough of everyone’s nonsense.</p>



<p class="wp-block-paragraph">This movie somehow manages to be:</p>



<ul class="wp-block-list">
<li>tense,</li>



<li>funny,</li>



<li>heartbreaking,</li>



<li>and painfully accurate about modern America.</li>
</ul>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Ben Foster delivers one of the most underrated performances of the last 20 years.</li>



<li>Every side character feels real enough to have unpaid electric bills.</li>



<li>The dialogue absolutely cooks.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Hell or High Water Official &#039;Texas&#039; Trailer (2016) - Chris Pine Movie" width="450" height="253" src="https://www.youtube.com/embed/Uzw4wkHtEt4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;What don&#8217;t you want?&#8221;</p>
<cite>That line alone should’ve won awards.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">6. <em>Moon</em> (2009)</h2>



<p class="wp-block-paragraph">This is the kind of sci-fi movie that reminds you science fiction used to ask existential questions instead of just throwing cities into the sky with CGI.</p>



<p class="wp-block-paragraph">Sam Rockwell plays a lone worker nearing the end of a three-year mining contract on the moon, slowly unraveling emotionally while talking to a melancholoy robot voiced by Kevin Spacey.</p>



<p class="wp-block-paragraph">The budget was tiny. The ideas were massive.</p>



<p class="wp-block-paragraph">And Sam Rockwell carries the entire movie by himself like an actor who was personally offended he never became a bigger leading man.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The atmosphere is incredible.</li>



<li>The practical effects still look fantastic.</li>



<li>It quietly punches you in the soul by the third act.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Moon | Official Trailer (2009)" width="450" height="253" src="https://www.youtube.com/embed/WWoDBcSW4_c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Incredible Fact</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The movie was reportedly made for around $5 million. Meanwhile modern Netflix action movies spend $200 million to emotionally impact you less than a CVS receipt.</p>
</blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-14" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-14" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">5. <em>The Island</em> (2005)</h2>



<p class="wp-block-paragraph">Before every sci-fi movie became a three-season streaming series about trauma and morally gray androids, <em>The Island</em> showed up with:</p>



<ul class="wp-block-list">
<li>clones,</li>



<li>conspiracy theories,</li>



<li>absurdly expensive explosions,</li>



<li>and Ewan McGregor panic-running through existential dread.</li>
</ul>



<p class="wp-block-paragraph">On the surface, this looks like a standard Michael Bay action movie where everything explodes every seven minutes out of contractual obligation, but underneath all the chaos is a genuinely solid sci-fi premise about identity, humanity, corporate ethics, and what would happen if capitalism completely stopped pretending to have limits.</p>



<p class="wp-block-paragraph">So basically &#8230; lightly futuristic nonfiction.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Ewan McGregor gives the performance of a man discovering reality is an HR violation.</li>



<li>Scarlett Johansson &#8230; &#8230; &#8230; oh, you were waiting for more? Nah, we&#8217;ll just leave it there.</li>



<li>The action sequences are gloriously overbuilt in peak 2000s blockbuster fashion.</li>
</ul>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">Michael Bay reportedly spent around $126 million making this movie. Most of that appears to have gone toward: explosions, chrome surfaces, and the last bit of Hollywood&#8217;s cocaine budget.</p>



<p class="wp-block-paragraph">And honestly? Money well spent.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The Island (2005) Trailer #1 | Ewan McGregor, Scarlett Johansson, Steve Buscemi" width="450" height="253" src="https://www.youtube.com/embed/xr78AERXHw8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“You have no idea what the truth is.”</p>
<cite>The official slogan of the internet since 2004.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">4. <em>Kuffs</em> (1992)</h2>



<p class="wp-block-paragraph">Before Christian Slater became the patron saint of 90s sarcasm and emotional instability, he starred in <em>Kuffs</em> — a movie that somehow combines:</p>



<ul class="wp-block-list">
<li>buddy cop chaos,</li>



<li>fourth-wall breaking,</li>



<li>political corruption,</li>



<li>and “<em>I definitely found this on cable at 1:00 AM as a teenager</em>” energy.</li>
</ul>



<p class="wp-block-paragraph">Slater plays George Kuffs, an unemployed screw-up who inherits a private patrol district in San Francisco after his brother gets murdered. Which sounds dark, but the movie handles it with the tonal consistency of a golden retriever driving a dirt bike.</p>



<p class="wp-block-paragraph">And honestly? That’s part of the charm. This movie contains the exact level of rebellious anti-authority energy required to make suburban teenagers in the early 90s think: “Yeah… maybe I <em>could</em> become cool.”</p>



<p class="wp-block-paragraph"><em>Spoiler: Most of us just got anxiety and back pain instead.</em></p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Christian Slater spends the entire movie talking directly to the audience like a caffeinated Bugs Bunny.</li>



<li>The soundtrack screams “1992” in the best possible way.</li>



<li>It somehow feels like a forgotten cousin of <em>Ferris Bueller</em> and <em>Lethal Weapon</em>.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Kuffs (1992) - Clip: Kuffs In Training (HD)" width="450" height="253" src="https://www.youtube.com/embed/xwh0fCyK9AM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;I&#8217;m not paranoid. I’m prepared.&#8221;</p>
<cite>The unofficial slogan of every Gen X-er who owns three flashlights and distrusts printers.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">3. <em>Game Night</em> (2018)</h2>



<p class="wp-block-paragraph">This movie deserved way more attention than it got. What starts as a simple comedy about competitive couples turns into a wildly clever, increasingly ridiculous crime thriller where literally everyone commits way too hard to the bit.</p>



<p class="wp-block-paragraph">Jesse Plemons alone should have won some kind of international award for making eye contact uncomfortable.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The script is absurdly sharp.</li>



<li>The visual direction is way better than a comedy has any right to be.</li>



<li>Every actor understands the assignment perfectly.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Game Night – Do We Follow Him? – Warner Bros. UK" width="450" height="253" src="https://www.youtube.com/embed/oB6vrhI5SCw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“3 for 1. How can that be profitable for Frito-Lay?”</p>
<cite>An all-time line delivery.</cite></blockquote>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-15" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-15" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">2. <em>Into the Blue</em> (2005)</h2>



<p class="wp-block-paragraph">Look, this movie knows exactly what it is.</p>



<p class="wp-block-paragraph">Jessica Alba.<br>Paul Walker.<br>The Bahamas.<br>Drug smugglers.<br>Abs.</p>



<p class="wp-block-paragraph">That’s the pitch meeting &#8230; and that&#8217;s all we need to know!</p>



<p class="wp-block-paragraph">But buried beneath the rusted 1982 Ram truck, the hypnotizing soundtrack, and the incredible Bahamas setting, is an incredibly watchable adventure thriller with gorgeous underwater cinematography, and peak cable-TV-rewatchability.</p>



<p class="wp-block-paragraph">There was a sequel. It should not be in the same breath. Pretend it never existed.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Paul Walker radiates human golden retriever energy.</li>



<li>The diving scenes are legitimately beautiful.</li>



<li>It somehow becomes <em>Narcos</em> halfway through.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Into the Blue Official Trailer #1 - Paul Walker, Jessica Alba Movie (2005) HD" width="450" height="253" src="https://www.youtube.com/embed/fGm2Tsa6RMQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Not-Too-Far From Factual</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This movie was responsible for at least 42% of Xennials strongly considering scuba certification &#8230; and I&#8217;m still working on mine!</p>
</blockquote>



<p class="has-small-font-size wp-block-paragraph">As a kid of the 80s, I really thought quicksand and spear guns were going to be bigger issues in life!</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">1. <em>Chef</em> (2014)</h2>



<p class="wp-block-paragraph">The least stressful movie ever made. Jon Favreau quits his miserable restaurant job, buys a food truck, reconnects with his son, and cooks sandwiches while Latin jazz plays.</p>



<p class="wp-block-paragraph">That’s the movie &#8230; and somehow it’s <strong><em>deeply</em></strong> satisfying.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The food cinematography borders on emotional manipulation.</li>



<li>It’s a movie where adults communicate like adults.</li>



<li>Nobody punches a sky beam monster in the third act.</li>



<li><strong>Bonus</strong>: Scarlett Johansson sightings</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Chef (2014) - Official Trailer" width="450" height="253" src="https://www.youtube.com/embed/jYmtP2XPNc4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Mythical Fact</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This film launched approximately 800,000 food trucks, 1.2 million chef knife tattoos, and 4 million Cubano sandwich purchases.</p>
</blockquote>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Final Thoughts: Why These Movies Actually Work</h2>



<p class="wp-block-paragraph">Underrated movies don’t win you over with prestige. They sneak up on you like a rerun you didn’t mean to watch that suddenly becomes your personality for three weeks.</p>



<p class="wp-block-paragraph">The real magic is that they hit a very specific sweet spot: <strong>familiar enough to feel nostalgic, but strange enough to feel like you discovered something you weren’t supposed to find.</strong></p>



<p class="wp-block-paragraph">Nostalgia does a lot of the heavy lifting, sure, but nostalgia alone isn’t enough. The movies that stick are the ones that add a layer of surprise on top of it. The ones where:</p>



<ul class="wp-block-list">
<li>a comedy suddenly gets weirdly emotional in act three</li>



<li>an action movie commits way too hard to a ridiculous premise</li>



<li>a &#8220;forgotten&#8221; film turns out to have a genuinely great performance hiding inside it</li>



<li>or you find yourself thinking, &#8220;Why is this &#8230; actually kind of excellent?&#8221;</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">That’s the sweet spot.</h3>



<p class="wp-block-paragraph">Not perfect movies. Not important movies. Just <strong>movies with personality disorder in the best possible way</strong>—they don’t know exactly what they are, but they know they’re going to give you a good time.</p>



<p class="wp-block-paragraph">And honestly, in a world of algorithm-tested, focus-group-polished content, there’s something refreshing about films that feel like they barely passed inspection on their way out into the world.</p>



<p class="wp-block-paragraph">They shouldn’t work, and that’s exactly why they do.</p>
</div>
</div>
</div>
</div>



<div class="wp-block-columns fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Bonus: <em>The Replacements</em> (2000)</h2>



<p class="wp-block-paragraph">This is the sports movie equivalent of saying “we don’t need perfect players, we need vibes.”</p>



<p class="wp-block-paragraph">Keanu Reeves leads a ragtag group of replacement football players during a strike, assembling a team of misfits, broken dreams, and people who definitely should not be allowed near professional sports equipment.</p>



<p class="wp-block-paragraph">Gene Hackman shows up as the grumpy coach who somehow turns chaos into motivation through pure intimidation and exhaustion.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Keanu Reeves in peak earnest-underdog mode.</li>



<li>Classic early-2000s sports montage energy.</li>



<li>Somehow makes football about redemption, capitalism, and self-belief.</li>
</ul>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The Replacements (2000) Official Trailer - Keanu Reeves, Gene Hackman Sports Comedy HD" width="450" height="253" src="https://www.youtube.com/embed/MJVxQhCJG_8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">Best Quote</h4>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Pain heals. Chicks dig scars. Glory lasts forever.”</p>
<cite>A line that should not work… and yet absolutely does.</cite></blockquote>
</div>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading has-text-align-center">Honorable Mentions</h2>



<ul class="wp-block-list list4col col4">
<li>Den of Thieves</li>



<li>Kiss Kiss Bang Bang</li>



<li>Nacho Libre</li>



<li>Takers</li>



<li>Land of Bad</li>



<li><em>The Towel Washes Me</em></li>



<li>Lucky Number Slevin</li>



<li>Palm Springs</li>



<li>The Way Way Back</li>



<li>Funny Farm</li>



<li>Eight Below</li>



<li>Smokin’ Aces</li>



<li>Edge of Tomorrow</li>



<li>The Nice Guys</li>



<li>Open Range</li>



<li><em>Shorty, What That Thing Do</em></li>



<li>The Town</li>



<li>The Men Who Stare at Goats</li>



<li>End of Watch</li>



<li>3000 Miles to Graceland</li>
</ul>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Summer, Summer, Summer Time!</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/summer-summer-summer-time/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Thu, 21 May 2026 19:31:48 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=28525</guid>

					<description><![CDATA[☀️ Drums, please! Here it is, a groove, slightly transformed; just a ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">☀️ Drums, please!</h2>



<p class="wp-block-paragraph"><em>Here it is, a groove, slightly transformed; just a bit of a break from the norm. Just a little something to break the monotony</em> &#8230; I&#8217;m not sure how Mr. Fresh Prince would react to us sampling his track, so how &#8217;bout we <em>adjust the bass and let the Alpine blast &#8230; and put your car on cruise and lay back &#8217;cause this is Summertime</em>!?</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">A totally serious, data-laden, yet <em>wildly made-up</em> guide to the greatest tracks about summer ever!</h3>



<p class="wp-block-paragraph">There are two types of people in this world:</p>



<ol class="wp-block-list">
<li>Those who hear a certain song and are instantly transported to a sunburn, a cheap drink, and questionable decisions.</li>



<li>Liars.</li>
</ol>



<p class="wp-block-paragraph">At our extremely prestigious, definitely award-winning digital marketing agency, we analyzed <strong>over 3.7 billion vibes</strong> (margin of error: <em>vibes</em>) and determined the unofficial, sort-of definitive list of summer anthems. We’re talking windows-down, SPF-optional, “I’ll deal with consequences in September” energy.</p>



<p class="wp-block-paragraph">Let’s do it! [<em>said in your best Tone Loc voice</em>]</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-ed182543"><h2 class="uagb-heading-text">1. Summertime</h2><p class="uagb-desc-text">By DJ Jazzy Jeff &amp; The Fresh Prince</p></div>



<h3 class="wp-block-heading">The Unofficial National Anthem of Summer</h3>



<p class="wp-block-paragraph">If summer had a board of directors, this song would be the CEO. You know summer&#8217;s coming when the weather hits about 65, it&#8217;s bright and sunny, and this song comes on &#8212; makes you wanna roll down the window and fade back in time.</p>



<p class="wp-block-paragraph">DJ Jazzy Jeff &amp; The Fresh Prince unintentionally created a temporary time warp where<strong> every backyard becomes 1991 and someone’s grilling skills are wildly overestimated.</strong></p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>92% of cookouts legally require this track at least once</strong>, preferably when someone’s uncle starts telling stories &#8230; that didn’t happen.</p>
<cite>That guy named Marcus with a bluetooth speaker</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="DJ Jazzy Jeff &amp; The Fresh Prince - Summertime (Official Video)" width="450" height="338" src="https://www.youtube.com/embed/Kr0tTbTbmVA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-5273c424"><h2 class="uagb-heading-text">2. No Shoes, No Shirt, No Problems</h2><p class="uagb-desc-text">By Kenny Chesney</p></div>



<h3 class="wp-block-heading">Vacation in Audio Form</h3>



<p class="wp-block-paragraph">Kenny Chesney doesn’t make songs—he makes <em>lifestyle propaganda</em>. This track alone has convinced thousands to buy flip-flops &#8230; whether they need them or not. Mr. Chesney has a whole library of these songs we could have picked: Beer in Mexico, Summertime, When the Sun Goes Down, Coconut Tree and more!</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>This song increases spontaneous beach trips by 47%</strong> and decreases long-term planning by 100%.</p>
<cite>Your friendly Author who lives near the beach</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Kenny Chesney - No Shoes, No Shirt, No Problems (Official Video)" width="450" height="253" src="https://www.youtube.com/embed/-01jhW_Yzhs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-16" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-16" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-70edee7e"><h2 class="uagb-heading-text">3. California Girls</h2><p class="uagb-desc-text">By The Beach Boys</p></div>



<h3 class="wp-block-heading">Sunshine in Stereo</h3>



<p class="wp-block-paragraph">You don’t need to be in California. You just need to <em>believe</em> you are—which is basically the same thing after two drinks. The Beach Boys mastered a very specific emotional trick: making you feel like you’re &#8212; perpetually 17 (even if your 92); tan (even if you&#8217;re Irish); near an ocean (even in SW Missouri); and somehow free of consequenses &#8230; all at once.</p>



<p class="wp-block-paragraph">Let’s be honest: calling The Beach Boys a “band with some summer songs” is like calling the sun “a pretty bright object.” These guys didn’t just <em>write</em> summer—they <strong>licensed it, branded it, and put harmonies on it</strong>. If summer had a soundtrack department, they’d still be collecting royalties.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>Listening to The Beach Boys increases imaginary ocean proximity by 300%</strong>, even in landlocked suburbs.</p>
<cite>Anybody with a Pulse and Grandparents</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="California Girls (Remix/Remastered 2001)" width="450" height="338" src="https://www.youtube.com/embed/cdNRiZ0kwR8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-e5fe9f7b"><h2 class="uagb-heading-text">4. Summer Girls</h2><p class="uagb-desc-text">By LFO</p></div>



<h3 class="wp-block-heading">The Deep Cut That Makes Zero Sense</h3>



<p class="wp-block-paragraph">“<em>I like girls that wear Abercrombie &amp; Fitch &#8230;</em>” <strong>This song is a lyrical fever dream</strong>. Nothing connects. Everything works. Lines that make you stop and say, &#8220;what?!&#8221; and make you miss out on the next 3 stanzas &#8230; that are also equally questionable &#8230; but somehow it all works.</p>



<p class="wp-block-paragraph">It&#8217;s a <strong>stream-of-consciousness trivia night set to a beat</strong>; like someone flipping through cable TV, a mall catalog, and a history textbook simultaneously.</p>



<p class="wp-block-paragraph">Maybe this song holds a special place because I <strong>am</strong> an Abercrombie, but seriously, <strong>was it a drinking game with a dictionary</strong>? What does Alex P. Keaton have to do with Chinese food?! Who knew you could rhyme &#8220;hornet&#8221; with &#8220;sonnet&#8221;? Is &#8220;<em>I&#8217;ll steal your honey like I stole your bike</em>&#8221; supposed to be a pick-up line? Sounds more like a threat! Also, were they the first to expose the Mandella Effect &#8230; I thought Macauly Culkin <strong>was</strong> Home Alone?! Larry Bird, Paul Revere, Billy Shakespear, Kevin Bacon? <strong>This song is so unhinged</strong> &#8230; but what a hook!</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>89% of millennials can recite at least one line unprompted</strong>, usually with aggressive confidence.</p>
<cite>Per a Gen X and Gen Z &#8212; both rolling their eyes</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="LFO Summer Girls" width="450" height="338" src="https://www.youtube.com/embed/NHuGG_FsC20?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-17" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-17" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-c801dd0d"><h2 class="uagb-heading-text">5. Cruise [Remix]</h2><p class="uagb-desc-text">By Florida Georgia Line ft. Nelly</p></div>



<h3 class="wp-block-heading">Yeehaw Adjacent Hip-Hop Summer Jam</h3>



<p class="wp-block-paragraph">If you’ve ever been in a truck, near a truck, or emotionally adjacent to a truck—this song found you. When Cruise (Remix) dropped with Florida Georgia Line and Nelly, it didn’t just cross genres, it became the first song in history to make both a cowboy hat and a Cardinals jersey feel like appropriate attire at the same party &#8230; although being from Missouri, this was already par for the course.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"> <strong>This track is responsible for 1 in every 3 summer road trips since 2013</strong>.</p>
<cite>A Proprietary Algorithm Dedicated to Country/Hip-Hop Crossovers</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Florida Georgia Line - Cruise (Remix) ft. Nelly" width="450" height="253" src="https://www.youtube.com/embed/bmZ9xRO7M9M?start=117&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-uagb-advanced-heading uagb-block-6ec3ba3d"><h2 class="uagb-heading-text">6. Walking on Sunshine</h2><p class="uagb-desc-text">By Katrina and the Waves</p></div>



<h3 class="wp-block-heading">Pure Vitamin D in Audio Form</h3>



<p class="wp-block-paragraph">“<em>I’m walking on sunshine, whoa…</em>” This song doesn’t just <em>feel</em> like summer—it feels like you just got paid, your plans got canceled (in a good way), and someone handed you a cold drink. This is what plays in your head when everything is going suspiciously well.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>78% mood boost within 12 seconds</strong> and <strong>100% likelihood of unnecessary clapping along</strong></p>
<cite>Says the guy on the corner spinning a Liberty Tax sign</cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Katrina And The Waves - Walking On Sunshine (Lyrics)" width="450" height="253" src="https://www.youtube.com/embed/qK5KhQG06xU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>



<div class="wp-block-columns secondarybg fullwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading has-text-align-center"><strong>Which Songs Say Summer to You?</strong></h2>



<p class="has-text-align-center wp-block-paragraph">We left a lot on the cutting room floor:<br>Jimmy Buffet, Zac Brown, Bob Marley, Shakiria, Kygo, Jack Johnson, etc.</p>



<p class="has-text-align-center wp-block-paragraph">This is just a taste of some of the great songs that transport you to summer any time of year. <br><strong>Let us know your top 5 in the comments!</strong></p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">🎧 Bonus: The Internet Has Entered the Chat</h2>



<h3 class="wp-block-heading">Viral Pick. <em>First Time in San Juan</em> – Chaos, But Make It Tropical</h3>



<p class="wp-block-paragraph">“<em>First time in San Juan, mi hijo &#8230;</em>” is borderline dangerous to productivity. <strong>Seat-bopping begins within 1.7 seconds</strong> of the beat dropping, regardless of location, mood, or current responsibilities. Unlike traditional songs, this isn’t about lyrics—it’s about <strong>instant identity shift</strong>. It&#8217;s the modern summer anthem formula:</p>



<ul class="wp-block-list">
<li>Travel flex ✔️</li>



<li>Slightly unhinged energy ✔️</li>



<li>Makes strangers feel like main characters ✔️</li>
</ul>



<p class="wp-block-paragraph">If this jam doesn&#8217;t make you want more, <strong>check yourself for a pulse</strong>! And based on our data:</p>



<ul class="wp-block-list">
<li><strong>0% of people sit still</strong></li>



<li><strong>100% of people <em>think</em> they look cooler than they actually do</strong></li>
</ul>



<p class="wp-block-paragraph">&#8230; and honestly &#8230; that’s the whole point! It’s less of a song and more of a <strong>vibe delivery system</strong>.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>91% of listeners instinctively look around like they’re in a montage</strong>, even if they’re just in a Target parking lot.</p>
<cite>ES TikTok Experts<br><a href="https://www.tiktok.com/@the_jamon" target="_blank" rel="noreferrer noopener">@the_jamon</a> <br><a href="https://www.tiktok.com/@food.travel.play" target="_blank" rel="noreferrer noopener">@food.travel.play</a></cite></blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@food.travel.play/video/7637102945154108702" data-video-id="7637102945154108702" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@food.travel.play" href="https://www.tiktok.com/@food.travel.play?refer=embed">@food.travel.play</a> <p>How we feel every time this song hits! <a title="earworm" target="_blank" href="https://www.tiktok.com/tag/earworm?refer=embed">#earworm</a> @saxboybilly18 <a title="summerjam" target="_blank" href="https://www.tiktok.com/tag/summerjam?refer=embed">#summerjam</a> </p> <a target="_blank" title="♬ original sound - saxboybilly18" href="https://www.tiktok.com/music/original-sound-7624514515446532877?refer=embed">♬ original sound &#8211; saxboybilly18</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
</div></figure>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Final Thoughts: The Science of Summer Songs (<em>Totally Legit Edition</em>)</h2>



<p class="wp-block-paragraph">After reviewing extensive, <em>definitely real</em> datasets, CD cases, cupholders and listening through rolled-down windows, we’ve concluded:</p>



<ul class="wp-block-list">
<li><strong>Great summer songs must feel like a memory before they even become one.</strong></li>



<li><strong>Lyrics are optional. Vibes are <em>mandatory</em>.</strong></li>



<li><strong>If it doesn’t make you want to take a 2-week vacation with frozen libations, it’s not summer—it’s just June.</strong></li>
</ul>



<p class="wp-block-paragraph">So go ahead—queue these up, text the group chat, and pretend you’re going to “take it easy this summer.”</p>



<p class="wp-block-paragraph">You won’t&#8211;but honestly? That’s kind of the point.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Zac Brown Band - Two Blue Chairs &amp; You (Lyric Video)" width="450" height="253" src="https://www.youtube.com/embed/aUciAF6wccY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>The 6 Most Popular U.S. Military Network TV Series—Expanded, Ranked, and Reality-Checked</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/the-6-most-popular-u-s-military-network-tv-series-expanded-ranked-and-reality-checked/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 15:27:00 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=27674</guid>

					<description><![CDATA[🎖️ The Top Military TV Series in U.S. History (Ranked with Sass ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">🎖️ The Top Military TV Series in U.S. History (Ranked with Sass &amp; Stats)</h2>



<p class="wp-block-paragraph">Alright, buckle up. Because nothing says “premium American television” quite like explosions, emotional repression, and at least one guy named “Hawk” making questionable life choices.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">As a wildly successful (and humble, obviously) digital marketing agency, we’ve analyzed the data, dug through ratings, and binge-watched more military content than is probably healthy. </p>



<p class="wp-block-paragraph"><em>The result? </em></p>



<p class="wp-block-paragraph">A definitive, slightly sarcastic ranking of the most popular U.S. military TV series in history—powered by actual stats, cultural impact, and the undeniable rule that every show must include at least one slow-motion helicopter shot.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">1. M*A*S*H</h3>



<p class="wp-block-paragraph"><strong>AKA: The show that made you laugh &#8230; then emotionally wrecked you 30 seconds later</strong></p>



<p class="wp-block-paragraph">⭐ The GOAT of military television</p>



<p class="wp-block-paragraph">Running for 11 seasons, M*A*S*H blended comedy and tragedy in a way that hadn’t really been done before—and honestly hasn’t been matched since. Set during the Korean War, it used humor as a Trojan horse for deeper commentary on war, bureaucracy, and humanity.</p>



<ul class="wp-block-list">
<li>14 Primetime Emmy Awards</li>



<li>The series finale pulled in <strong>over 100 million viewers</strong> (yes, MILLION &#8230; in the pre-Netflix Stone Age)</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“M*A*S*H wasn’t just a sitcom—it was a cultural event.”</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>8/10</strong></h3>



<p class="wp-block-paragraph">While exaggerated for comedy, veterans have praised its emotional and situational authenticity—especially the chaos of field hospitals and the psychological toll of war. It’s funny because it’s true &#8230; until suddenly, it&#8217;s not.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>97% of viewers laughed and then immediately felt guilty about it within the same episode.</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Hawkeye Pierce is responsible for approximately <strong>82% of all sarcastic coping mechanisms adopted by medical professionals since 1975.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="794" height="898" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-mash-1.jpg" alt="" class="wp-image-27701" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-mash-1.jpg 794w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-mash-1-354x400.jpg 354w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-mash-1-768x869.jpg 768w" sizes="auto, (max-width: 794px) 100vw, 794px" /></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="662" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-bandofbrothers-1024x662.jpg" alt="" class="wp-image-27692" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-bandofbrothers-1024x662.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-bandofbrothers-400x259.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-bandofbrothers-768x497.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-bandofbrothers.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">2. Band of Brothers</h3>



<p class="wp-block-paragraph"><strong>AKA: The prestige drama that made everyone Google “how do I enlist retroactively?”</strong></p>



<p class="wp-block-paragraph">⭐ The gold standard for military realism</p>



<ul class="wp-block-list">
<li>Frequently ranked among the greatest TV series ever made</li>



<li>Produced by Tom Hanks and Steven Spielberg (casual flex)</li>



<li>Critically adored for realism and storytelling</li>



<li><strong>Emmy &amp; Golden Globe for Outstanding/Best Miniseries</strong></li>



<li>Damian Lewis, Ron Livingston and a slew of great performances</li>



<li>Frequently listed among the greatest TV series ever made</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Still the gold standard for World War II storytelling.”</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>10/10</strong></h3>



<p class="wp-block-paragraph">Developed with historians and surviving veterans, this is about as close as television gets to actual combat conditions and soldier experiences. You’re not watching actors—you’re watching history reenacted with uncomfortable precision.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>100% of viewers considered becoming a better human being after watching—94% lasted less than 48 hours.</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Caused a <strong>300% spike in Google searches for “Easy Company”</strong> and a <strong>0% increase in people actually volunteering for airborne training.</strong></p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">3. NCIS (and all the related spinoffs)</h3>



<p class="wp-block-paragraph"><strong>AKA: The show your dad refuses to stop watching</strong></p>



<p class="wp-block-paragraph">⭐ The global powerhouse</p>



<ul class="wp-block-list">
<li>One of the <strong>most-watched TV franchises in the world</strong></li>



<li>Consistently pulls in millions of viewers per episode</li>



<li>Spawned multiple spin-offs (<em>NCIS: LA</em>, <em>NCIS: New Orleans</em>, <em>NCIS: Hawaii</em>, <em>NCIS: Sydney</em>, etc.)</li>



<li>Mark Harmon, Scott Bakula (New Orleans), LL Cool J &amp; Chris O&#8217;Donnel (Los Angeles)</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“At this point, NCIS isn’t a show—it’s a lifestyle.”</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>6/10</strong></h3>



<p class="wp-block-paragraph">Let’s be honest—this is where realism starts to take a back seat to entertainment. Forensic timelines, investigative scope, and tech capabilities are &#8230; optimistic. Not purely battlefield-focused, but deeply rooted in military culture. Also responsible for approximately 87% of all “enhance that image” jokes.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>89% of viewers now believe all crimes can be solved by zooming in on a blurry photo and saying “enhance.”</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Abby Sciuto increased interest in forensic science careers by <strong>200%</strong>, while simultaneously setting unrealistic expectations for lab lighting and caffeine consumption.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-ncis-1024x576.webp" alt="" class="wp-image-27693" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-ncis-1024x576.webp 1024w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-ncis-400x225.webp 400w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-ncis-768x432.webp 768w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-ncis.webp 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-18" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-18" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">4. SEAL Team</h3>



<p class="wp-block-paragraph"><strong>AKA: Tactical beards + emotional damage</strong></p>



<p class="wp-block-paragraph">⭐ Modern warfare with emotional depth</p>



<ul class="wp-block-list">
<li>Ran <strong>7 seasons (2017–2024)</strong></li>



<li>Holds around an <strong>8.1/10 average rating</strong> across tens of thousands of viewers</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;It’s not just about the mission—it’s about what the mission costs. Also: more tactical jargon than your average Call of Duty lobby.&#8221;</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>9/10</strong></h3>



<p class="wp-block-paragraph">Widely regarded as one of the most accurate modern depictions, thanks to real military advisors and a focus on both tactics and mental health. What sets this one apart? Authenticity. The show used real veterans and advisors extensively, giving it credibility that older shows sometimes lacked.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>92% of viewers developed a sudden, unearned confidence in their ability to clear a room tactically.</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Responsible for a <strong>400% increase in the phrase “stack up” being used by guys who have never stacked anything except Amazon boxes.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="705" height="397" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-sealteam-1.jpg" alt="" class="wp-image-27700" style="aspect-ratio:1;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-sealteam-1.jpg 705w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-sealteam-1-400x225.jpg 400w" sizes="auto, (max-width: 705px) 100vw, 705px" /></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="855" height="605" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-theunit-e1775503553753.jpg" alt="tv-theunit" class="wp-image-27699" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-theunit-e1775503553753.jpg 855w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-theunit-e1775503553753-400x283.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-theunit-e1775503553753-768x543.jpg 768w" sizes="auto, (max-width: 855px) 100vw, 855px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">5. The Unit</h3>



<p class="wp-block-paragraph"><strong>AKA: Delta Force meets suburban drama</strong></p>



<p class="wp-block-paragraph">⭐ Elite operations, human stories</p>



<p class="wp-block-paragraph">Inspired by real-life Delta Force operations, <em>The Unit</em> explores both high-risk missions and the lives of the families behind the scenes. Created by David Mamet, so yes, the dialogue occasionally feels like it has a theater degree.</p>



<ul class="wp-block-list">
<li>Ran for <strong>4 seasons with 69 episodes</strong></li>



<li>One of CBS’s <strong>top-rated shows during its run</strong></li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“It wasn’t just about missions—it was about the families holding it all together. The missions are classified—but the emotional impact isn’t.”</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>8.5/10</strong></h3>



<p class="wp-block-paragraph">Praised for its portrayal of special ops culture and especially the often-overlooked role of military families.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>84% of viewers became deeply invested in the spouses’ storylines and were not emotionally prepared for that fact.</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Proven to cause a <strong>65% increase in people saying “it’s classified” when they simply don’t feel like explaining something.</strong></p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">6. JAG</h3>



<p class="wp-block-paragraph"><strong>AKA: Courtroom drama, but make it Navy</strong></p>



<p class="wp-block-paragraph">⭐ Where military meets courtroom drama</p>



<p class="wp-block-paragraph"><em>JAG</em> carved out a unique lane by focusing on military law. It wasn’t about firefights—it was about rules, ethics, and the consequences of decisions made in uniform. This is what happens when you combine military law, patriotic vibes, and just enough courtroom tension to keep your parents hooked for a decade.</p>



<ul class="wp-block-list">
<li>Ran for <strong>10 seasons</strong></li>



<li>Spawned an entire franchise (looking at you, NCIS empire)</li>



<li>Gave us David James Elliott &amp; Catherine Bell</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Less bullets, more briefs—but still high stakes.”</p>
</blockquote>



<h3 class="wp-block-heading">🎯 Realism Score: <strong>7/10</strong></h3>



<p class="wp-block-paragraph">Legal procedures are often dramatized, but the show does a solid job portraying the structure and complexity of military justice.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><br>👉 <em>76% of viewers briefly believed they understood military law after one episode.</em></p>



<p class="wp-block-paragraph">Bonus:<br>👉 Directly responsible for at least <strong>1 in 5 people saying “objection” in completely inappropriate real-life situations.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2560" height="1920" src="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag.jpg" alt="" class="wp-image-27698" srcset="https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag.jpg 2560w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag-400x300.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag-1024x768.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag-768x576.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag-1536x1152.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/04/tv-jag-2048x1536.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></figure>
</div>
</div>



<div class="wp-block-columns secondarybg fullwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><strong>So &#8230; Why Do We Love Military Shows So Much?</strong></h2>



<p class="wp-block-paragraph">Because they hit a perfect formula:</p>



<ul class="wp-block-list">
<li><strong>High stakes</strong> (life or death—no big deal)</li>



<li><strong>Brotherhood &amp; loyalty</strong></li>



<li><strong>Built-in drama</strong> (war tends to do that)</li>



<li><strong>Explosions</strong> (marketing gold, frankly)</li>
</ul>



<p class="wp-block-paragraph">And let’s be honest—there’s something endlessly watchable about highly trained professionals being very intense about everything.</p>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">🪖 Final Take (From Your Favorite Slightly Unhinged Agency)</h2>



<p class="wp-block-paragraph">If you want:</p>



<ul class="wp-block-list">
<li><strong>Classic + emotional depth</strong> → <em>M*A*S*H</em></li>



<li><strong>Elite storytelling</strong> → <em>Band of Brothers</em></li>



<li><strong>Modern realism</strong> → <em>SEAL Team</em></li>



<li><strong>Underrated drama</strong> → <em>The Unit</em></li>
</ul>



<p class="wp-block-paragraph">Military TV has evolved from laugh tracks and surgical tents to hyper-realistic combat and PTSD storylines—and audiences have followed every step of the way.</p>



<p class="wp-block-paragraph">Because at the end of the day, whether it’s 1972 or 2026 &#8230; </p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Nothing says great television like a group of people under extreme pressure trying not to fall apart.”</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The 10 Best Military TV Shows On Netflix, Prime, Apple tv+, HBO MAX | Best MILITARY TV Series!" width="450" height="253" src="https://www.youtube.com/embed/qWU4kS6xs2s?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h2 class="wp-block-heading">Final Ranking by Realism</h2>



<ol class="wp-block-list">
<li><em>Band of Brothers</em> — 10/10</li>



<li><em>SEAL Team</em> — 9/10</li>



<li><em>The Unit</em> — 8.5/10</li>



<li><em>M</em>A<em>S</em>H* — 8/10</li>



<li><em>JAG</em> — 7/10</li>



<li><em>NCIS</em> — 6/10</li>
</ol>
</div>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Addendum</h2>



<p class="wp-block-paragraph">To be clear, this list is based on network TV broadcasts, so here a quick shoutout to a whole genre of great and worthwhile watches on modern day streaming services:</p>



<p class="wp-block-paragraph">The Terminal List, Lone Wolf, The Night Agent, Generation Kill, Masters of the Air, The Last Ship, Jack Ryan, The Recuit, The Pacific, and more!</p>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Website Best Practices: The Ultimate March Madness Bracket</title>
		<link>https://edwardsschoen.com/blog/digital-marketing/website-best-practices-the-ultimate-march-madness-bracket/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 14:14:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Getting Off Track]]></category>
		<category><![CDATA[SEO]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=26862</guid>

					<description><![CDATA[Bracketologists (and Competent Agencies) Agree — Plugins Don’t Win Championships. Strategy Does. ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Bracketologists (<em>and Competent Agencies</em>) Agree — Plugins Don’t Win Championships. Strategy Does.</h2>



<p class="wp-block-paragraph">It’s that magical time of year when brackets are busted, underdogs become legends, and someone in accounting wins the office pool with a coin flip strategy.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">So naturally, we thought: what if <strong>website best practices</strong> worked like a <strong>March Madness bracket</strong>?</p>



<p class="wp-block-paragraph">Welcome to the <strong>Digital Tournament of Champions</strong> — where <strong>Semantic Markup</strong>, <strong>SEO</strong>, <strong>ADA Compliance</strong>, <strong>Schema</strong>, <strong>UX</strong>, and the rest of the heavy hitters compete for the National Championship of Not-Embarrassing-Your-Brand Online™.</p>



<p class="wp-block-paragraph">Let’s tip it off!</p>
</div>
</div>



<div class="wp-block-columns fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%">
<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading has-text-align-center">🏟 The Regions</h2>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">🧱 Region 1: The Code Fundamentals</h3>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥇 #1 Seed: Semantic Markup</h4>



<p class="wp-block-paragraph">The perennial powerhouse. The Duke. The Kansas. The team that actually runs plays instead of streetball. Precise sets, no chaos, everyone in position. Semantic markup does not freelance.</p>



<p class="wp-block-paragraph">Semantic HTML is the difference between:</p>



<pre class="wp-block-preformatted">&lt;div class="big-thing"&gt;What is this?&lt;/div&gt;</pre>



<p class="wp-block-paragraph">and</p>



<pre class="wp-block-preformatted">&lt;article&gt;What is this?&lt;/article&gt;</pre>



<p class="wp-block-paragraph">One tells browsers and screen readers what something <em>is</em>. The other shrugs aggressively.</p>



<p class="wp-block-paragraph">As the legendary Jeffrey Zeldman helped evangelize during the Web Standards movement: structure matters. Meaning matters. Clean markup wins championships.</p>



<p class="wp-block-paragraph"><strong>Translation:</strong> If your site is 200 <code>&lt;div&gt;</code> tags in a trench coat, you’re running pickup ball at the Y.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="407" height="610" src="https://edwardsschoen.com/wp-content/uploads/2026/03/ku-duke.webp" alt="" class="wp-image-26885" style="aspect-ratio:3/4;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/ku-duke.webp 407w, https://edwardsschoen.com/wp-content/uploads/2026/03/ku-duke-267x400.webp 267w" sizes="auto, (max-width: 407px) 100vw, 407px" /></figure>
</div>
</div>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥈 #2 Seed: Accessibility (ADA / WCAG)</h4>



<p class="wp-block-paragraph"><strong>Defense. Discipline. No easy buckets.</strong> Accessibility isn&#8217;t glamorous. It&#8217;s structured containment. Accessibility is the veteran team with discipline and defense. The Indiana teams of Bobby Knight. It doesn’t dunk. It wins by 12.</p>



<p class="wp-block-paragraph">ADA compliance isn’t just ethical — it’s practical. Nearly <strong>1 in 4 U.S. adults live with a disability</strong> (CDC data). If your website excludes them, that’s not edgy — it’s expensive. Screen reader compatibility. Color contrast. Keyboard navigation. ARIA labels.</p>



<p class="wp-block-paragraph">As Eric Meyer has long advocated: design must account for real human variability.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong> <em>Accessible websites see up to 50% higher engagement from users relying on assistive tech.</em><br><strong>Very Real Stat:</strong> <em>Lawsuits for inaccessible websites have risen steadily year over year.</em></p>



<p class="wp-block-paragraph">Cinderella story? Not quite. This team makes the Final Four annually.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="700" height="584" src="https://edwardsschoen.com/wp-content/uploads/2026/03/bobby-knight-indiana.webp" alt="" class="wp-image-26886" style="aspect-ratio:3/4;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/bobby-knight-indiana.webp 700w, https://edwardsschoen.com/wp-content/uploads/2026/03/bobby-knight-indiana-400x334.webp 400w" sizes="auto, (max-width: 700px) 100vw, 700px" /></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-columns fullwide ltgray is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">🔍 Region 2: The Search Powerhouses</h3>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥇 #1 Seed: SEO (Search Engine Optimization)</h4>



<p class="wp-block-paragraph">The blue-blood dynasty. Kentucky. Michigan State.</p>



<p class="wp-block-paragraph">Technical SEO. Crawlability. Site speed. Internal linking. Structured content. Google still processes <strong>billions of searches per day</strong>. If your site isn’t structured properly, you’re basically playing without a shot clock.</p>



<p class="wp-block-paragraph">Semantic HTML feeds SEO. Schema feeds SEO. Content feeds SEO.</p>



<p class="wp-block-paragraph">Internal linking = ball movement.<br>Technical structure = conditioning.<br>Backlinks = recruiting pipeline.</p>



<p class="wp-block-paragraph">Everyone says they &#8220;<em>do SEO</em>.&#8221; <strong>Not everyone has banners.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="682" src="https://edwardsschoen.com/wp-content/uploads/2026/03/kentucky-msu-1024x682.jpg" alt="" class="wp-image-26887" style="aspect-ratio:3/4;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/kentucky-msu-1024x682.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/03/kentucky-msu-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/03/kentucky-msu-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/03/kentucky-msu.avif 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥈 #2 Seed: Schema Markup</h4>



<p class="wp-block-paragraph"><strong>The advanced metrics darling.</strong> Schema is the underrated analytics nerd who quietly drops 28 points. <strong>Tyler Hansbrough — North Carolina Tar Heels</strong>: Not flashy. Not viral. Just relentless efficiency inside a structured system. </p>



<p class="wp-block-paragraph">By implementing structured data (Organization, FAQ, Course, Product, LocalBusiness, etc.), you give search engines context instead of guessing. For higher ed and professional services? Schema is your NIL deal.</p>



<p class="wp-block-paragraph">Schema is the assist you didn’t notice that led to the dunk. That’s structured data running the offense behind the scenes.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong> <em>Pages with structured data are significantly more likely to earn rich results.</em></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="819" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/03/hansbrough-unc-819x1024.jpg" alt="" class="wp-image-26888" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/hansbrough-unc-819x1024.jpg 819w, https://edwardsschoen.com/wp-content/uploads/2026/03/hansbrough-unc-320x400.jpg 320w, https://edwardsschoen.com/wp-content/uploads/2026/03/hansbrough-unc-768x960.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/03/hansbrough-unc.jpg 960w" sizes="auto, (max-width: 819px) 100vw, 819px" /></figure>
</div>
</div>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥉 #3 Seed: AEO (Answer Engine Optimization)</h4>



<p class="wp-block-paragraph">The <strong>Steph Curry</strong> of website best practices — changed the geometry of the game. Pulled defenses out 30 feet.</p>



<p class="wp-block-paragraph">Optimizing for AI overviews, voice search, featured snippets — this is modern bracket play. Clean structure. Concise answers. Proper heading hierarchy. If SEO is playing 5-on-5, AEO is playing in the metaverse.</p>



<p class="wp-block-paragraph">AEO stretches your content beyond traditional rankings.</p>



<p class="wp-block-paragraph">Clear answers.<br>Concise structure.<br>Question-based headings.</p>



<p class="wp-block-paragraph">If SEO is working the paint, AEO is pulling up from the logo.</p>



<p class="wp-block-paragraph">And yes — AI systems absolutely prefer:</p>



<ul class="wp-block-list">
<li>Clean semantic structure</li>



<li>Clear Q&amp;A formatting</li>



<li>Fast-loading pages</li>



<li>Authoritative sources</li>
</ul>



<p class="wp-block-paragraph">Structure wins again.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="640" height="360" src="https://edwardsschoen.com/wp-content/uploads/2026/03/steph-college.avif" alt="" class="wp-image-26889" style="aspect-ratio:3/4;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/steph-college.avif 640w, https://edwardsschoen.com/wp-content/uploads/2026/03/steph-college-400x225.jpg 400w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">✍️ Region 3: Content &amp; Authority</h3>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥇 #1 Seed: Quality Content</h4>



<p class="wp-block-paragraph"><strong>The generational superstar.</strong> <strong>Michael Jordan</strong> — relentless excellence. <strong>Larry Bird</strong> — fundamentals + swagger. Quality content doesn’t just show up. It takes over.</p>



<p class="wp-block-paragraph"><strong>The #1 overall seed.</strong> You can have perfect markup and flawless schema, but if your content sounds like it was written by a caffeinated fax machine from 2003 ➟ first-round exit.</p>



<p class="wp-block-paragraph">Strong content means:</p>



<ul class="wp-block-list">
<li>Clear value propositions</li>



<li>Real expertise</li>



<li>Specificity</li>



<li>Human voice</li>



<li>Search intent alignment</li>
</ul>



<p class="wp-block-paragraph">As Mike Davidson of Mike Industries championed during the golden era of web publishing: <strong>authenticity + clarity &gt; gimmicks</strong>.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong><em> Long-form content (1,500+ words) earns more backlinks on average.</em><br><strong>Agency Stat:</strong> <em>63% of higher ed sites still use phrases like “unlock your potential.”</em></p>



<p class="wp-block-paragraph">Please. Stop unlocking things.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="720" height="882" src="https://edwardsschoen.com/wp-content/uploads/2026/03/jordan-bird.jpg" alt="" class="wp-image-26890" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/jordan-bird.jpg 720w, https://edwardsschoen.com/wp-content/uploads/2026/03/jordan-bird-327x400.jpg 327w" sizes="auto, (max-width: 720px) 100vw, 720px" /></figure>
</div>
</div>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥈 #2 Seed: E-E-A-T (Experience, Expertise, Authority, Trust)</h4>



<p class="wp-block-paragraph"><strong>The respected veteran leader.</strong> Christian Latner — not loud. Not flashy. Just multiple rings and universal respect. It’s the quiet handshake before tipoff that says, “We’ve been here before.”</p>



<p class="wp-block-paragraph">Google cares <em>who’s</em> saying it.</p>



<ul class="wp-block-list">
<li>Author bios</li>



<li>Real credentials</li>



<li>Cited sources</li>



<li>Transparent contact info</li>
</ul>



<p class="wp-block-paragraph">Higher education and licensed service providers? This is your home court advantage. <strong>Authority isn’t claimed. It’s demonstrated.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="631" src="https://edwardsschoen.com/wp-content/uploads/2026/03/latner-1024x631.jpg" alt="" class="wp-image-26891" style="aspect-ratio:3/4;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/latner-1024x631.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/03/latner-400x247.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/03/latner-768x473.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/03/latner.jpg 1168w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-columns fullwide ltgray is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">🎨 Region 4: UX &amp; Performance</h3>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥇 #1 Seed: User Experience (UX)</h4>



<p class="wp-block-paragraph">UX is the team that moves the ball beautifully, and controls the court from end to end. <strong>Arkansas Razorbacks</strong> under Nolan Richardson — “40 Minutes of Hell.” Relentless pressure on every weak assumption in your design.</p>



<ul class="wp-block-list">
<li>Clear navigation</li>



<li>Logical hierarchy</li>



<li>Strong calls to action</li>



<li>Minimal friction</li>
</ul>



<p class="wp-block-paragraph">If users can’t find tuition, program info, or contact forms in under 3 clicks, they bounce faster than a 16-seed upset. UX isn’t decoration. It’s conversion engineering.</p>



<p class="wp-block-paragraph"><strong>Stat:</strong> <em>88% of users are less likely to return after a bad experience.</em></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1800" height="1800" src="https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks.jpg" alt="" class="wp-image-26893" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks.jpg 1800w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-400x400.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-1024x1024.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-150x150.jpg 150w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-768x768.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-1536x1536.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-24x24.jpg 24w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-48x48.jpg 48w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-96x96.jpg 96w, https://edwardsschoen.com/wp-content/uploads/2026/03/Razorbacks-300x300.jpg 300w" sizes="auto, (max-width: 1800px) 100vw, 1800px" /></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%">
<h4 class="wp-block-heading">🥈 #2 Seed: Page Speed</h4>



<p class="wp-block-paragraph">Transition offense. No mercy. Run-and-gun chaos — but controlled. <strong>UNLV Runnin Rebels</strong> under Jerry Tarkanian — pace, pressure, swagger.</p>



<p class="wp-block-paragraph">Modern users expect fast-break performance. Every second of delay = turnover &amp; reduces conversions. Higher ed prospects won’t wait for your hero video to autoplay with orchestral music. They’re comparing 12 schools. ➟ Performance is defense.</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<h4 class="wp-block-heading">🥉 #3 Seed: Mobile Optimization</h4>



<p class="wp-block-paragraph">More than half of traffic is mobile. If your program page requires pinch-zoom gymnastics, you’ve already lost.</p>



<p class="wp-block-paragraph">Responsive layouts. Large tap targets. Fast mobile load times.</p>



<p class="wp-block-paragraph">Mobile traffic is over half your visitors. If your responsive design is clunky, you’re trying to run Tark’s offense in dress shoes.</p>



<p class="wp-block-paragraph">Tap targets = spacing.<br>Responsive grids = court vision.<br>Readable typography = shot selection.</p>



<p class="wp-block-paragraph">March Madness is watched on phones. <strong>Your site should win on them.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="701" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/03/unlv-701x1024.webp" alt="" class="wp-image-26894" srcset="https://edwardsschoen.com/wp-content/uploads/2026/03/unlv-701x1024.webp 701w, https://edwardsschoen.com/wp-content/uploads/2026/03/unlv-274x400.webp 274w, https://edwardsschoen.com/wp-content/uploads/2026/03/unlv-768x1122.webp 768w, https://edwardsschoen.com/wp-content/uploads/2026/03/unlv.webp 1024w" sizes="auto, (max-width: 701px) 100vw, 701px" /></figure>
</div>
</div>
</div>
</div>



<div class="wp-block-columns fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:100%">
<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading has-text-align-center">🏀 The Final Four</h2>
</div></div>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="has-text-align-center wp-block-paragraph"><strong>After weeks of grueling competition, here’s who makes it:</strong></p>



<ol class="wp-block-list col4">
<li>Semantic Markup</li>



<li>Accessibility</li>



<li>Quality Content</li>



<li>UX+Performance</li>
</ol>



<p class="has-text-align-center wp-block-paragraph"><strong>And the National Champion?</strong></p>



<h2 class="wp-block-heading">🏆 <strong>Integration</strong></h2>



<p class="wp-block-paragraph">Because here’s the thing: web best practices aren’t independent teams. They’re a system.</p>



<p class="wp-block-paragraph">Semantic structure fuels SEO and AEO. ➟ Accessibility improves UX. ➟ Schema supports authority. ➟ Performance boosts conversion. ➟ Content drives everything.</p>



<p class="wp-block-paragraph">When aligned, your website isn&#8217;t just the #16 seed who went .500 in the regular season, but went on a miraculous run in the conference tournament, to only <em>participate</em> in the national tournament. <strong>It dominates.</strong></p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-19" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-19" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">🎯 Final Scoreboard for Higher Ed &amp; Pro Services</h2>



<p class="wp-block-paragraph">If you&#8217;re a college, trade school, HVAC company, or professional services firm, your website should:</p>



<ul class="wp-block-list">
<li>Use semantic HTML5 elements</li>



<li>Implement relevant schema</li>



<li>Meet WCAG accessibility standards</li>



<li>Load in under 3 seconds</li>



<li>Provide authoritative, structured content</li>



<li>Optimize for both SEO and AI-driven search</li>



<li>Prioritize UX over vanity design</li>
</ul>



<p class="wp-block-paragraph">Because in digital marketing, <strong>there is no Cinderella</strong>. There is only:</p>



<ul class="wp-block-list">
<li>Structured vs messy</li>



<li>Accessible vs risky</li>



<li>Strategic vs decorative</li>



<li>Converting vs invisible</li>
</ul>



<p class="wp-block-paragraph">And unlike your office bracket pool &#8230; this one actually affects revenue.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="March Madness buzzer beaters that get increasingly more clutch" width="450" height="253" src="https://www.youtube.com/embed/PkSyNbT3L64?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p class="wp-block-paragraph">If you&#8217;re ready to get started, need someone to help you get where you need to be, or are just kicking the tires ➟ give EdwardsSchoen a call.</p>



<h2 class="wp-block-heading">Let’s cut down the nets together!</h2>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Real Office Conversations :: One Hit Wonder Edition</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/real-office-conversations-one-hit-wonder-edition/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Mon, 02 Feb 2026 15:49:41 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=26117</guid>

					<description><![CDATA[An actual recent conversation: Chris: Biggest question coming out of our recent ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">W<em>here business professionalism meets fun and games!</em></h2>



<p class="wp-block-paragraph"><strong>Professional. Strategic. Occasionally unhinged.<br>Exactly how good marketing should be.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">A semi-kind-of-regular peek inside the beautifully chaotic conversations that fuel our work—the squirrel-chasing tangents, rabbit-hole deep dive moments that happen somewhere between strategy decks and actually knowing what we’re doing—where chaos and cleverness hold hands and skip.</p>



<p class="wp-block-paragraph">Consider this your backstage pass to the thinking that keeps us from sounding like every other agency—and keeps you partnered with people who take your goals seriously, but not themselves. Sure, data drives the decisions—but vibes, memes, and gut feelings are absolutely riding shotgun.</p>
</div>
</div>



<h3 class="wp-block-heading">An actual recent conversation:</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Chris: Biggest question coming out of our recent visit: <em>is Candlebox a one-hit wonder? Yes or no?</em>&nbsp;</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Beth: Wow, we spend how much of our expense account for that? I might need to audit our trips?!</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Lindsay: Whoa, Beth, it&#8217;s an important question that needs serious contemplation</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"></blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Chris: Just goes to show you how productive our meetings were…&nbsp;JK, we got a lot out of it. For real&nbsp;</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Jackie: you can&#8217;t put a price on bonding and/or debating musical preferences with a client&#8230;.it&#8217;s paramount.&nbsp;&nbsp;</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Chris: Or fighting with Aaron about this for 3 days. Priceless&nbsp;</p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Will: Jackie&#8217;s right. however&#8230; I would love to see what happens if Beth starts asking Aaron and Jeremy for receipts&nbsp;<img decoding="async" src="https://statics.teams.cdn.office.net/evergreen-assets/personal-expressions/v2/assets/emoticons/1f37f_popcorn/default/20_f.png" alt="🍿"></p>
</blockquote>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">John (<em>as Morgan Freeman</em>): &#8220;You know, life has a funny way of teaching us things we never thought we’d learn. For Chris, it happened on a quiet Tuesday afternoon. He’d spent years believing Dave Matthews was the pinnacle of musical artistry—those soft strums, those winding lyrics. But then… then came Candlebox. It wasn’t loud, it wasn’t brash. It was honest. Raw. Like the sound of truth echoing through a canyon. And in that moment, Chris understood something profound: sometimes, the things we think are great… well, they’re just good. And the things we overlook? They’re the ones that change us. Candlebox didn’t just play music that day. They played Chris’s soul. And he never looked back.&#8221; </p>
</blockquote>



<div class="wp-block-columns fullwide primarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading has-text-align-center">So now, the question is yours:<br><em>Is Candlebox a one-hit wonder? Yes or no?</em></h2>



<p class="has-text-align-center wp-block-paragraph">Let us know in the comments!</p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-20" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-20" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>January Is Fake and These Holidays Prove It</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/january-is-fake-and-these-holidays-prove-it/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 20:40:04 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<category><![CDATA[Industry News]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=25614</guid>

					<description><![CDATA[What Extremely Unnecessary Celebrations Can Teach B2B and Higher Ed Brands About ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">What Extremely Unnecessary Celebrations Can Teach B2B and Higher Ed Brands About Marketing</h2>



<p class="wp-block-paragraph"><strong>January is a strange month.</strong></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Everyone’s “refreshed,” but also exhausted. Budgets are finalized, but no one knows what they’re actually doing yet. The inbox is full, the coffee is weak, and optimism is being held together with Post-it notes and vibes.</p>



<p class="wp-block-paragraph">Which makes January the <strong>perfect time</strong> to talk about branding, clarity, and strategy—using holidays that absolutely did not need to exist.</p>



<p class="wp-block-paragraph">Because if you can’t learn something useful from <em>National Rubber Ducky Day</em>, are you even in marketing?</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Clean Your Computer Day (January 13)</h3>



<p class="wp-block-paragraph">On paper, this is about cybersecurity. In reality, it’s about <strong>crumbs, dust, and a keyboard that has seen a few things</strong>.</p>



<h4 class="wp-block-heading">What this says about your brand</h4>



<p class="wp-block-paragraph">If your laptop needs cleaning, your <strong>website definitely does</strong>.</p>



<ul class="wp-block-list">
<li>Outdated program pages</li>



<li>PDFs from 2017 still ranking in Google</li>



<li>Navigation that only makes sense if you were in the meeting</li>
</ul>



<p class="wp-block-paragraph">In B2B and Higher Ed, we love to add. Rarely do we delete. And it shows.</p>



<p class="wp-block-paragraph">🧼 <strong>Strategy takeaway:</strong> <em>A messy backend leads to messy messaging. If your digital house is cluttered, prospects can feel it—even if they can’t articulate why.</em></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="612" height="408" src="https://edwardsschoen.com/wp-content/uploads/2026/01/1676570004051.jpeg" alt="" class="wp-image-25617" style="aspect-ratio:1;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/01/1676570004051.jpeg 612w, https://edwardsschoen.com/wp-content/uploads/2026/01/1676570004051-400x267.jpeg 400w" sizes="auto, (max-width: 612px) 100vw, 612px" /></figure>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-1024x1024.jpg" alt="" class="wp-image-25618" style="aspect-ratio:1;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-1024x1024.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-400x400.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-150x150.jpg 150w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-768x768.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-24x24.jpg 24w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-48x48.jpg 48w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-96x96.jpg 96w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1-300x300.jpg 300w, https://edwardsschoen.com/wp-content/uploads/2026/01/Rubber-Ducky-1.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading"><strong>National Rubber Ducky Day (January 13, again, chaos)</strong></h3>



<p class="wp-block-paragraph">Yes, this is a real thing. Yes, it’s beloved by developers who explain problems to rubber ducks until clarity magically appears.</p>



<h4 class="wp-block-heading">What this says about your brand</h4>



<p class="wp-block-paragraph">If you can’t explain what you do, who it’s for, and why it matters to a <strong>literal bath toy</strong>, your homepage copy doesn’t stand a chance.</p>



<p class="wp-block-paragraph">This is especially painful in:</p>



<ul class="wp-block-list">
<li>Enterprise B2B</li>



<li>Universities with 47 majors and no main point</li>



<li>Organizations that confuse “complex” with “important”</li>
</ul>



<p class="wp-block-paragraph">🦆 <strong>Strategy takeaway:</strong> <em>Clarity &gt; cleverness. Every time. If your value proposition requires a paragraph, a diagram, and a follow-up meeting, it’s not done yet.</em></p>
</div>
</div>



<div class="wp-block-columns are-vertically-aligned-center fullwide secondarybg is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%">
<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
</div>



<div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:70%"><script>(function() {
	window.mc4wp = window.mc4wp || {
		listeners: [],
		forms: {
			on: function(evt, cb) {
				window.mc4wp.listeners.push(
					{
						event   : evt,
						callback: cb
					}
				);
			}
		}
	}
})();
</script><!-- Mailchimp for WordPress v4.15.0 - https://wordpress.org/plugins/mailchimp-for-wp/ --><form id="mc4wp-form-21" class="mc4wp-form mc4wp-form-12060" method="post" data-id="12060" data-name="Newsletter Signup" ><div class="mc4wp-form-fields"><p>
    <label>First Name</label>
    <input type="text" name="FNAME" placeholder="First Name" required="required">
</p>
<p>
    <label>Last Name</label>
    <input type="text" name="LNAME" placeholder="Last Name" required="required">
</p>
<p>
    <label>Email address</label>
    <input type="email" name="EMAIL" placeholder="Email Address" required="required">
</p>
<p>
	<input type="submit" value="Sign Me Up">
</p></div><label style="display: none !important;">Leave this field empty if you&#039;re human: <input type="text" name="_mc4wp_honeypot" value="" tabindex="-1" autocomplete="off" /></label><input type="hidden" name="_mc4wp_timestamp" value="1794269513" /><input type="hidden" name="_mc4wp_form_id" value="12060" /><input type="hidden" name="_mc4wp_form_element_id" value="mc4wp-form-21" /><div class="mc4wp-response"></div></form><!-- / Mailchimp for WordPress Plugin -->
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://edwardsschoen.com/wp-content/uploads/2026/01/394571316_1140x641-1024x576.jpg" alt="" class="wp-image-25616" style="aspect-ratio:1;object-fit:cover" srcset="https://edwardsschoen.com/wp-content/uploads/2026/01/394571316_1140x641-1024x576.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/01/394571316_1140x641-400x225.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/01/394571316_1140x641-768x432.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/01/394571316_1140x641.jpg 1140w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading"><strong>Bubble Wrap Appreciation Day (Last Monday of January)</strong></h3>



<p class="wp-block-paragraph">Universally loved. Deeply satisfying. Completely unnecessary.</p>



<h4 class="wp-block-heading">What this says about your brand</h4>



<p class="wp-block-paragraph">Your content should feel like bubble wrap:</p>



<ul class="wp-block-list">
<li>Clear</li>



<li>Frictionless</li>



<li>Weirdly calming</li>
</ul>



<p class="wp-block-paragraph">Not:</p>



<ul class="wp-block-list">
<li>Dense</li>



<li>Overwritten</li>



<li>A 3,000-word PDF no one asked for</li>
</ul>



<p class="wp-block-paragraph">This is especially relevant for Higher Ed admissions flows and B2B lead gen forms that ask for <strong>everything except a blood sample</strong>.</p>



<p class="wp-block-paragraph">📦 <strong>Strategy takeaway:</strong> Reduce friction everywhere. Yes, especially <em>there</em>.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading"><strong>National Puzzle Day (January 29)</strong></h3>



<p class="wp-block-paragraph">A celebration of missing pieces and quiet frustration.</p>



<h4 class="wp-block-heading">What this says about your brand</h4>



<p class="wp-block-paragraph">If prospects have to piece together:</p>



<ul class="wp-block-list">
<li>What you offer</li>



<li>Who it’s for</li>



<li>Why it’s different</li>
</ul>



<p class="wp-block-paragraph">They won’t.<br>They will bounce. They will ghost. They will choose the brand that explained things faster.</p>



<p class="wp-block-paragraph">🧩 <strong>Strategy takeaway:</strong> <em>Your brand story should not feel like a scavenger hunt. Say the obvious thing. Then say it again.</em></p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2560" height="1920" src="https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-scaled.jpg" alt="" class="wp-image-25668" srcset="https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-scaled.jpg 2560w, https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-400x300.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-1024x768.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-768x576.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-1536x1152.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/01/puzzle-2048x1536.jpg 2048w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></figure>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">The Uncomfortable January Truth</h2>



<p class="wp-block-paragraph">January isn’t about bold reinvention. It’s about:</p>



<ul class="wp-block-list">
<li>Cleaning up what’s outdated</li>



<li>Simplifying what’s overcomplicated</li>



<li>Admitting what’s no longer working</li>
</ul>



<p class="wp-block-paragraph">For B2B brands and higher ed institutions alike, the biggest wins rarely come from “disruption.” They come from <strong>clarity, consistency, and restraint</strong>.</p>



<p class="wp-block-paragraph">And if it takes National Rubber Ducky Day to finally explain that to stakeholders? Fine. Put the duck in the boardroom. At least it listens. 🐣</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="The Office | Dunder Mifflin Ruins Pam’s New Year’s Resolution Board" width="450" height="253" src="https://www.youtube.com/embed/Muj-k7_umZA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
</div>
</div>
</div>
</div>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
