Google’s Passage Indexing Update and What It Means For You

In late 2020 Google announced an update to their organic search ranking algorithm known as Passage Indexing. Earlier this year Passage Indexing actually rolled out in the United States. So, What is Passage Indexing? Formerly when Google would rank a page, they would rank the content on the page as a whole. The update allows Read more about Google’s Passage Indexing Update and What It Means For You[…]

New Partnership: EdwardsSchoen to Manage Centura Colleges Marketing

(Kansas City, MO. – Jan. 6th, 2020) EdwardsSchoen is partnering with the Virginia based Centura Colleges to grow the organization’s enrollment marketing efforts. From website optimization and Google Ads/paid search to traditional media strategy and execution, EdwardsSchoen will manage a comprehensive marketing strategy. “EdwardsSchoen is excited about the opportunity to further the existing marketing efforts Read more about New Partnership: EdwardsSchoen to Manage Centura Colleges Marketing[…]

iOS 14 and Facebook’s Response – What Advertisers Need To Know

What did Apple announce? Apple has announced that various iterations of iOS 14 will require application software to receive permission from users to track them – meaning this will become an opt-in system. People will have to actively, knowingly agree to let Facebook have access to their data. Apple is planning to do this in Read more about iOS 14 and Facebook’s Response – What Advertisers Need To Know[…]

conversational search and direct marketing

Conversational Search and Direct-Response Marketing

Since the early days of search engine optimization, Google has pioneered methods to organizing and delivering data to the masses via search. While they’ve successfully created products in a variety of other fields, the online search engine represents their first – and greatest – achievement. Initially designed to provide fast results to users, Google aims Read more about Conversational Search and Direct-Response Marketing[…]

Google and Broad Match – Here We Go Again

In another attempt to take control back from the advertiser, Google is recommending the use of broad match keywords in Smart Bidding campaigns. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in their Monday blog post. While this would certainly Read more about Google and Broad Match – Here We Go Again[…]

COVID-19 and the EDU Digital Media Landscape

As a result of pandemic-induced alarm surrounding quarantine orders, global media consumption rates are surging over the volatile and novel patterns of consumer behavior. CPMs (cost-per-thousand-impressions) are plummeting as demand and reach soar. Faced with an opportunity to keep your cards on the table or perhaps even increase your presence in the EDU marketing space, Read more about COVID-19 and the EDU Digital Media Landscape[…]

edwards schoen partnership, first institute

New Partnership: EdwardsSchoen to Manage First Institute’s Digital Marketing

(Kansas City, MO. – Jan. 6th, 2020) EdwardsSchoen is partnering with the Illinois based career training First Institute to grow the organization’s digital marketing efforts. From website optimization and Google Ads/paid search to social media and content marketing, EdwardsSchoen will manage a comprehensive digital marketing strategy. “As digital marketing experts in the higher education industry, Read more about New Partnership: EdwardsSchoen to Manage First Institute’s Digital Marketing[…]