Two weeks ago, Google went live with their latest machine-learning algorithm update, Bidirectional Encoder Representations from Transformers (BERT). Following in the footsteps of its predecessors Penguin, Panda, Hummingbird and RankBrain, BERT has been implemented to better understand language and improve our search results. Touted as the most significant leap forward over the past half-decade, BERT Read more about Hello, My Name is: Bert[…]

Google has announced that as of September 30th, 2019 their ads platform data will no longer include average position within the available competitive metrics. A quick review of the Google “Help” content will show you that they are now recommending use of the top and absolute top impression rates.  Google also points out that this Read more about Google Ads to Remove Avg. Position Metric[…]

So, you started your advertising on Facebook and Instagram a few years ago and everything was great! Folks were engaging with your ads, going to your landing page and filling out your forms. Then something happened; competitors found the hidden gem that is paid social media, Facebook started making algorithm adjustments and eliminating interest-based targeting Read more about Get Your Paid Social Campaigns Back on the Right Track[…]

This year’s CECU annual convention in New Orleans was a very encouraging one for the industry at large.  Plenty of activity, engagement, collaboration and information sharing amongst the constituents.    Edwards Strategies (ES) was pleased to have the opportunity to be part of the discussion and be part of two presentations. Each of our sessions covered Read more about Edwards Strategies delivers two breakout sessions at the 2019 CECU annual conference[…]

By now you have likely at least heard someone mention the importance of Online Reputation Management (ORM). You may even have an established policy built around how you manage your reputation online. Perhaps you suppress or even delete negative online content or maybe you have dedicated individuals who respond to posts and reviews about your Read more about Reputation Management for Post-Secondary Education[…]

Converting the Worst of Times into the Best of Times: Market Research in a Time of Rebirth By Aaron Edwards, Founder, Edwards Strategies and Dr. Joel English, Vice President for Operations, Centura College, Aviation Institute of Maintenance, and Tidewater Tech Summary: As featured in Career Education Review, this article takes a close look at how Centura Read more about Topic: Research[…]

Digital Marketing Landscape and What it Means for you Summary: On March 13th, Aaron Edwards and Chris Wills of Edwards Strategies joined CECU to present the latest in digital marketing.  Information presented included the current digital landscape, ideas for testing, campaign optimizations and the latest changes and enhancements to keep on your radar. Download the Read more about Topic: Digital Marketing[…]