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		<title>The Great American Fall Grill: The Most Popular Grilled Foods Across America This October</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/the-great-american-fall-grill-the-most-popular-grilled-foods-across-america-this-october/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 21 Oct 2026 13:44:53 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33718</guid>

					<description><![CDATA[Summer gets all the credit for grilling &#8230; it shouldn&#8217;t! Summer is ...]]></description>
										<content:encoded><![CDATA[
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<h2 class="wp-block-heading">Summer gets all the credit for grilling &#8230; it shouldn&#8217;t!</h2>



<p class="wp-block-paragraph">Summer is when people grill because it&#8217;s 87 degrees, there&#8217;s a baseball game on, and somebody bought a 48-pack of hot dogs at Costco. </p>



<p class="wp-block-paragraph"><strong>Fall is when grilling becomes a personality trait.</strong></p>



<p class="wp-block-paragraph">The air gets crisp. The leaves start doing their annual impression of a Home Depot parking lot. Football is on TV. Hoodies become acceptable again. And suddenly, the grill isn&#8217;t just an appliance sitting six feet from the back door &#8230; it&#8217;s the center of civilization.</p>
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Across America, the food landing on grills changes dramatically depending on where you live. New England has its seafood. The Mid-Atlantic has its barbecue traditions and sausages. The Southeast takes pork personally. Texas would like to remind everyone that barbecue is not a food group but a constitutional right. California puts vegetables on the grill and somehow makes them fashionable.</p>



<p class="wp-block-paragraph">And then there&#8217;s the rest of the world &#8212; where people have been grilling things over fire for thousands of years while Americans are still trying to decide whether pellet grills count as &#8220;real.&#8221;</p>



<p class="wp-block-paragraph">So, as October settles in and the great American grill season enters its final glorious chapter, let&#8217;s take a regional tour of the foods most likely to meet fire, smoke, cast iron and somebody&#8217;s suspiciously expensive instant-read thermometer.</p>
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<h2 class="wp-block-heading">Northeast: From New York to Maine, Fall Means Seafood, Sausage and Anything That Can Survive a Nor&#8217;easter</h2>



<p class="wp-block-paragraph">In the Northeast, grilling is less about pretending you&#8217;re on vacation and more about acknowledging that winter is coming.</p>



<p class="wp-block-paragraph">Yes, the calendar says October &#8212; your neighbor says there&#8217;s still time for one more cookout. Your spouse says it&#8217;s too cold &#8212; your neighbor fires up the grill anyway.</p>



<p class="wp-block-paragraph">New England&#8217;s proximity to the Atlantic makes seafood an obvious star. Lobster, shrimp, scallops and salmon all perform beautifully over a hot grill, especially when paired with lemon, butter and the sort of confidence that comes from knowing you paid approximately $47 for dinner.</p>



<p class="wp-block-paragraph">Further inland, sausages, burgers and chicken remain dependable fall staples. New York brings its own grilled-meat sensibilities, while upstate communities embrace the smoky, hearty foods that make sense when temperatures begin dropping.</p>



<p class="wp-block-paragraph">And yes, corn still gets grilled. Because apparently Americans have collectively agreed that corn tastes better when we make it unnecessarily difficult to eat.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Grilled lobster and lobster tails</li>



<li>Salmon with lemon and herbs</li>



<li>Grilled shrimp and scallops</li>



<li>Italian sausage and peppers</li>



<li>Burgers and steak</li>



<li>Grilled corn</li>



<li>Applewood-smoked chicken and pork</li>
</ul>



<p class="wp-block-paragraph"><strong>EdwardsSchoen Lump Charcoal Index:</strong> 73.4% of Northeast grills are fired up in October specifically because someone said, &#8220;<em>We need to use up this charcoal before winter</em>.&#8221;</p>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The proper New England grilling temperature is somewhere between ‘<em>pleasantly warm</em>’ and ‘<em>why are we doing this outside?</em>’”</p>
<cite><strong>Frankie DeLuca, Northeast Grilling Correspondent,</strong> <em><strong>The American Backyard Review</strong></em></cite></blockquote>
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<h2 class="wp-block-heading">Mid-Atlantic: Maryland Crab, Pennsylvania Sausage and Virginia&#8217;s Deep Relationship With Pork</h2>



<p class="wp-block-paragraph">The Mid-Atlantic is where regional food identities start getting serious. Maryland has crab. Pennsylvania has sausage. Virginia has pork. Everyone has an opinion about how the other guy is doing it wrong.</p>



<p class="wp-block-paragraph">Maryland&#8217;s crab culture naturally spills onto the grill, whether it&#8217;s grilled crab cakes, crab-stuffed dishes or seafood prepared alongside the traditional summer-to-fall cookout lineup. The Chesapeake influence is impossible to miss.</p>



<p class="wp-block-paragraph">Pennsylvania brings the sausage game &#8230; especially kielbasa, Polish sausage, bratwurst and other smoked meats that practically beg for a grill grate and a pile of peppers and onions.</p>



<p class="wp-block-paragraph">Virginia&#8217;s barbecue traditions push pork toward center stage. Pulled pork, pork chops and ribs all make sense as October foods because they&#8217;re hearty without requiring you to surrender the entire afternoon to a smoker.</p>



<p class="wp-block-paragraph">And fall is exactly when that distinction matters. Summer grilling can be casual. October grilling starts feeling like an event.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Maryland-style crab cakes</li>



<li>Grilled shrimp and Chesapeake seafood</li>



<li>Kielbasa and smoked sausage</li>



<li>Sausage with peppers and onions</li>



<li>Pork ribs</li>



<li>Pulled pork</li>



<li>Grilled pork chops</li>



<li>Apple-glazed chicken</li>
</ul>



<p class="wp-block-paragraph"><strong>Mid-Atlantic Grill Gatekeeping Ratio:</strong> For every 10 people at a backyard barbecue, 14 believe they know the correct way to season the meat.</p>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“If three people from Pennsylvania agree on how to grill sausage, you should immediately check the calendar because something supernatural is happening.”</p>
<cite><strong>Marlene Whitaker, Chair of the Mid-Atlantic Backyard Culinary Council</strong></cite></blockquote>
</div>
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<h2 class="wp-block-heading">Southeast: Where Pork Isn&#8217;t Just Dinner. It&#8217;s a Cultural Institution.</h2>



<p class="wp-block-paragraph">From North Carolina through South Carolina and Georgia and into Alabama, the Southeast doesn&#8217;t simply grill &#8230; it has a philosophy &#8230; and somewhere in that philosophy is pork.</p>



<ul class="wp-block-list">
<li>North Carolina&#8217;s barbecue traditions alone could fill an encyclopedia, a doctoral dissertation and approximately 900 arguments at a family reunion. Pulled pork, ribs and smoked shoulders dominate, with regional preferences for sauces ranging from vinegar-heavy preparations to sweeter, tomato-based styles.</li>



<li>South Carolina brings its mustard-forward traditions. </li>



<li>Georgia adds its own barbecue culture. </li>



<li>Alabama has smoked meats, chicken and the famous white barbecue sauce associated with northern Alabama.</li>
</ul>



<p class="wp-block-paragraph">Fall is particularly good for Southern grilling because the weather finally cooperates. You&#8217;re no longer sweating directly into the potato salad &#8230; which everyone agrees is a meaningful culinary achievement.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<p class="wp-block-paragraph">October also brings something else &#8230; football &#8230; and in the South, football and barbecue have been legally married in spirit for generations.</p>



<ul class="wp-block-list list2col col2">
<li>Carolina pulled pork</li>



<li>Pork shoulder</li>



<li>Baby back and spare ribs</li>



<li>Grilled chicken</li>



<li>Alabama-style smoked chicken</li>



<li>Sausage</li>



<li>Grilled vegetables</li>



<li>Smoked turkey</li>
</ul>



<p class="wp-block-paragraph"><strong>Southern Smoke Ring Productivity Index:</strong> One properly smoked pork shoulder generates enough leftovers to feed 8.7 people, 11 sandwiches and one uncle who keeps &#8220;<em>just picking at it</em>.&#8221;</p>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“A Southern barbecue argument is not an argument. It is an oral tradition passed down through generations.”</p>
<cite><strong>Billy Ray Thornton, Emeritus Professor of Backyard Meat Sciences</strong></cite></blockquote>
</div>
</div>



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<h2 class="wp-block-heading">Florida: Where the Grill Refuses to Acknowledge That It&#8217;s Fall</h2>



<p class="wp-block-paragraph">Florida has a problem with fall &#8230; it doesn&#8217;t recognize it as legitamate.</p>



<p class="wp-block-paragraph">The rest of America gets changing leaves, cool evenings and sweaters. Florida gets 88 degrees, humidity and a Publix parking lot that feels like the surface of the sun.</p>



<p class="wp-block-paragraph">So while October means pumpkin spice everywhere else, Florida&#8217;s grill remains firmly in summer mode.</p>



<p class="wp-block-paragraph">Seafood dominates for obvious reasons. Mahi-mahi, grouper, snapper, shrimp and other Gulf and Atlantic favorites are natural candidates for the grill. Citrus-based marinades (particularly lime) bring the Florida flavor profile to life.</p>



<p class="wp-block-paragraph">But Floridians also embrace burgers, chicken, steak and all the other American grilling classics. The difference is that the Florida grill season doesn&#8217;t really end &#8230; it just becomes slightly less hostile.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Grilled mahi-mahi</li>



<li>Grouper</li>



<li>Snapper</li>



<li>Shrimp</li>



<li>Citrus-marinated chicken</li>



<li>Steak</li>



<li>Burgers</li>



<li>Grilled vegetables</li>
</ul>



<p class="wp-block-paragraph"><strong>Florida Fall Detection Rate:</strong> 4.2%. Scientists have confirmed that Floridians can identify autumn only when Publix moves pumpkin beer next to the seasonal cookies.</p>
</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Fall in Florida is when you put on a long-sleeve shirt at 7:12 a.m., immediately regret it, and then grill grouper in shorts.”</p>
<cite><strong>Chip Weatherford, Florida Seasonal Grill Historian</strong></cite></blockquote>
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<h2 class="wp-block-heading">Mid-South: Beef, Pork, Smoke and the Texas Question Nobody Asked</h2>



<p class="wp-block-paragraph">The Mid-South is where the grill starts getting philosophical.</p>



<p class="wp-block-paragraph">Arkansas, Louisiana, Tennessee, Mississippi and portions of SW Missouri, Oklahoma and Texas bring an enormous range of barbecue traditions to the table. Pork is huge. Beef is huge. Sausage is huge.</p>



<p class="wp-block-paragraph">Basically, if it once had a pulse, there&#8217;s a reasonable chance somebody in this region has figured out how to smoke it.</p>



<ul class="wp-block-list">
<li>Texas, naturally, brings brisket to the conversation. Beef brisket is slow-smoked until the meat becomes tender enough to justify spending half a day staring at a fire.</li>



<li>Louisiana brings Cajun and Creole influences, with smoked sausage, andouille and seafood making frequent appearances.</li>



<li>Tennessee brings its own celebrated barbecue traditions, particularly ribs and pulled pork.</li>



<li>Oklahoma and Arkansas bridge several barbecue traditions, while Mississippi brings Southern barbecue firmly into the mix.</li>
</ul>



<p class="wp-block-paragraph">October is perfect for all of it. The temperature drops just enough that standing next to a smoker for six hours becomes less of a survival exercise and more of a hobby.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Texas-style brisket</li>



<li>Beef ribs</li>



<li>Pulled pork</li>



<li>Memphis-style ribs</li>



<li>Andouille sausage</li>



<li>Smoked sausage</li>



<li>Grilled chicken</li>



<li>Cajun-seasoned shrimp</li>



<li>Smoked turkey</li>
</ul>



<p class="wp-block-paragraph"><strong>Brisket Time Conversion Formula:</strong> Every hour spent smoking brisket equals approximately 14 minutes of actual cooking and 46 minutes of standing around telling people how long the brisket has been smoking.</p>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The brisket is done when it’s done. The person asking when it’s done is not.”</p>
<cite><strong>Raymond “Big Ray” Hollis, Texas Barbecue Philosophy Department</strong></cite></blockquote>
</div>
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<h2 class="wp-block-heading">Midwest: The Land of Brats, Burgers and the Annual Battle Against the Wind</h2>



<p class="wp-block-paragraph">Missouri, Kansas and Iowa bring a distinctly Midwestern approach to fall grilling: practical, hearty and fully prepared to continue cooking outside despite weather conditions that suggest otherwise.</p>



<ul class="wp-block-list">
<li>Kansas City is obviously a major barbecue influence, with ribs, brisket, pulled pork and burnt ends commanding serious attention.</li>



<li>Iowa brings pork to the table in a big way, including pork chops that are practically engineered for an autumn cookout.</li>



<li>Missouri sits in the valley of barbecue tradition: Kansas City, St. Louis, Springfield, and nearby Memphis and Tulsa influences &#8230; but Kansas City-style barbecue has become one of America&#8217;s most recognizable regional food identities. Burnt ends, anyone?</li>
</ul>



<p class="wp-block-paragraph">And then there are brats. Bratwurst is basically the Midwestern answer to the question, &#8220;<em>What should we eat while watching football outside when it&#8217;s 49 degrees?</em>&#8221; </p>



<p class="wp-block-paragraph">The answer is apparently sausage.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Kansas City-style ribs</li>



<li>Burnt ends</li>



<li>Bratwurst</li>



<li>Grilled pork chops</li>



<li>Burgers</li>



<li>Steak</li>



<li>Smoked chicken</li>



<li>Grilled corn</li>



<li>Sausage and peppers</li>
</ul>



<p class="wp-block-paragraph"><strong>Midwestern Grill Wind Resistance Score:</strong> 81%. The remaining 19% represents the percentage of charcoal that has blown into a neighbor&#8217;s yard since 1987.</p>
</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“The Midwest doesn&#8217;t stop grilling because it gets cold. It simply adds a jacket and questions your commitment.”</p>
<cite><strong>Doug “Dutch” Haverkamp, Grilling Weather Services</strong></cite></blockquote>
</div>
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<h2 class="wp-block-heading">Mountain West: Steak, Game, Vegetables and the Great Altitude Adjustment</h2>



<p class="wp-block-paragraph">Colorado, Wyoming, Utah and Idaho bring something different to the fall grill: altitude, wide-open spaces and a strong argument for eating something substantial after spending four hours pretending a hike was recreational.</p>



<p class="wp-block-paragraph">Beef is a natural centerpiece. Steak, burgers and beef ribs all work beautifully in cooler weather. The region also has a strong connection to game meats, including elk, pheasant, quail, pronghorn and other wild game. These leaner meats require a little more attention on the grill, but they fit the mountain-West personality perfectly.</p>



<p class="wp-block-paragraph">Idaho brings potatoes into the conversation, because apparently even the humble potato deserves a grilled comeback.</p>



<p class="wp-block-paragraph">And vegetables shouldn&#8217;t be overlooked. Fall produce such as squash, onions, peppers and corn can turn a steak dinner into something that looks like you planned the meal rather than simply placing meat over fire.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Ribeye and other grilled steaks</li>



<li>Elk and game meats</li>



<li>Burgers</li>



<li>Beef ribs</li>



<li>Grilled potatoes</li>



<li>Corn</li>



<li>Squash</li>



<li>Peppers and onions</li>



<li>Smoked trout</li>
</ul>



<p class="wp-block-paragraph"><strong>Rocky Mountain Grill Altitude Index:</strong> At elevations above 7,000 feet, every grill master spends 13% more time staring at the grill while insisting nothing is cooking differently.</p>
</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“At altitude, even your steak needs a little personal space.”</p>
<cite><strong>Clay Morrison, Director of Rocky Mountain Grilling Operations</strong></cite></blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



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<h2 class="wp-block-heading">Southwest: Heat, Smoke and the Argument for Putting Chile on Everything</h2>



<p class="wp-block-paragraph">Arizona, Nevada and New Mexico bring a completely different personality to the grill. Here, smoke meets chile, citrus, cumin and the unmistakable influence of Southwestern and Mexican culinary traditions.</p>



<p class="wp-block-paragraph">Carne asada is an obvious favorite, particularly when sliced for tacos, burritos or simply consumed directly from the cutting board while everyone else waits for dinner.</p>



<p class="wp-block-paragraph">New Mexico&#8217;s chile culture also finds a natural home over open flame. Roasted green chile brings smoky depth to burgers, steaks, chicken and pretty much anything else that can physically accommodate it.</p>



<p class="wp-block-paragraph">Arizona brings grilled meats and Sonoran influences. Nevada borrows liberally from the culinary traditions of the broader Southwest, while its enormous restaurant culture adds its own interpretations.</p>



<p class="wp-block-paragraph">October is particularly pleasant in this region because summer&#8217;s furnace finally begins turning itself down.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Carne asada</li>



<li>Grilled steak</li>



<li>Chicken fajitas</li>



<li>Shrimp</li>



<li>Green chile burgers</li>



<li>Grilled peppers</li>



<li>Street-style corn</li>



<li>Grilled tacos</li>
</ul>



<p class="wp-block-paragraph"><strong>Southwestern Chile Utilization Rate:</strong> 94.8% of all grilled meals are improved by chile, according to absolutely nobody who has conducted an actual study.</p>
</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“There are two levels of chile heat: ‘<em>That&#8217;s good</em>’ and ‘<em>Who authorized this?</em>’”</p>
<cite><strong>Miguel Alvarez, Southwestern Fire &amp; Flavor Institute</strong></cite></blockquote>
</div>
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<h2 class="wp-block-heading">Pacific: California, Oregon and Washington Put Vegetables on the Grill and Somehow Make It Cool</h2>



<p class="wp-block-paragraph">The Pacific region has perhaps the most diverse grilling culture in America.</p>



<p class="wp-block-paragraph">California brings tri-tip, steak, chicken, seafood and vegetables &#8230; lots of vegetables. Because California looked at the grill and said, &#8220;<em>You know what this needs? Zucchini.</em>&#8220;</p>



<p class="wp-block-paragraph">And you know what? It works!</p>



<p class="wp-block-paragraph">Oregon and Washington lean heavily into Pacific Northwest seafood, particularly salmon, along with shellfish and locally sourced produce. Wood-fired cooking and smoking also fit naturally into the region&#8217;s food culture.</p>



<p class="wp-block-paragraph">The fall grill here can be remarkably sophisticated without becoming ridiculous. Salmon with cedar smoke. Grilled squash. Tri-tip. Mushrooms. Corn. Peppers.</p>



<p class="wp-block-paragraph">And then somebody puts avocado on something &#8230; California remains California.</p>



<h3 class="wp-block-heading">Fall favorites</h3>



<ul class="wp-block-list list2col col2">
<li>California tri-tip</li>



<li>Grilled salmon</li>



<li>Dungeness crab and other shellfish</li>



<li>Steak</li>



<li>Grilled mushrooms</li>



<li>Squash and zucchini</li>



<li>Corn</li>



<li>Bell peppers</li>



<li>Grilled avocado</li>
</ul>



<p class="wp-block-paragraph"><strong>Pacific Produce-to-Meat Ratio:</strong> 1.7 vegetables are purchased for every steak, although only 0.6 vegetables actually make it onto the grill.</p>
</div>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“If you don&#8217;t grill at least one vegetable, California revokes your outdoor cooking permit.”</p>
<cite><strong>Heather McCallister, West Coast Grilling Sustainability Consultant</strong></cite></blockquote>
</div>
</div>



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<h2 class="wp-block-heading">Global Grill Guide: The Rest of the Planet Has Been Doing This Longer Than We Have</h2>



<p class="wp-block-paragraph">Here&#8217;s the humbling part: Americans like to think we invented the backyard grill &#8230; we did not.</p>



<p class="wp-block-paragraph">Humans have been putting food over fire since approximately forever, and cultures around the world have developed spectacular grilling traditions.</p>



<p class="wp-block-paragraph">In Japan, <strong>yakitori</strong> turns skewered chicken into an art form. Different cuts are grilled over charcoal and seasoned with salt or tare sauce.</p>



<p class="wp-block-paragraph">Across parts of Africa, grilled goat and other meats are staples, often cooked over open fires or charcoal with regional spice blends and marinades.</p>



<p class="wp-block-paragraph">Argentina&#8217;s <strong>asado</strong> treats beef grilling as something closer to a cultural institution than a weekend activity. Brazil&#8217;s <strong>churrasco</strong> takes a similar approach, with skewered and grilled meats served in abundance.</p>



<p class="wp-block-paragraph">Korean barbecue brings the grill directly to the dining table, where diners cook meat themselves. Turkish and Middle Eastern cuisines feature countless forms of kebabs and grilled meats.</p>



<p class="wp-block-paragraph">Southeast Asia brings satay. India has tandoori cooking and numerous grilled or roasted preparations. Australia has its famous lamb and steak traditions.</p>



<p class="wp-block-paragraph">The details change. The basic concept doesn&#8217;t. <strong>Fire + food + people = dinner.</strong></p>



<h3 class="wp-block-heading">Global fall grill favorites</h3>



<ul class="wp-block-list list2col col2">
<li>Japanese yakitori</li>



<li>Korean barbecue</li>



<li>Argentine asado</li>



<li>Brazilian churrasco</li>



<li>African grilled goat</li>



<li>Turkish kebabs</li>



<li>Middle Eastern kofta</li>



<li>Southeast Asian satay</li>



<li>Indian tandoori chicken</li>



<li>Australian lamb chops</li>



<li>Mediterranean grilled seafood</li>
</ul>



<p class="wp-block-paragraph"><strong>Global Charcoal Exchange Rate:</strong> One American backyard grillmaster believes he has invented &#8220;international fusion barbecue&#8221; every 11.3 seconds.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:40%">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="683" height="1024" src="https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-683x1024.jpg" alt="Delicious assortment of meats grilling over open flames, capturing a classic Uruguayan barbecue scene." class="wp-image-33744" srcset="https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-683x1024.jpg 683w, https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589-267x400.jpg 267w, https://edwardsschoen.com/wp-content/uploads/2026/09/pexels-photo-18299589-18299589.jpg 700w" sizes="auto, (max-width: 683px) 100vw, 683px" /></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Human civilization began with fire. Eventually, someone put a sausage on it. We have been refining the decision ever since.”</p>
<cite><strong>Dr. Henri Okafor, International Institute for Applied Grilling Studies</strong></cite></blockquote>
</div>
</div>
</div>
</div>



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<h2 class="wp-block-heading">Why Fall Might Actually Be America&#8217;s Best Grilling Season</h2>



<p class="wp-block-paragraph">There is something uniquely satisfying about grilling in October. Summer grilling is expected. Fall grilling feels earned. The heat isn&#8217;t trying to kill you. You&#8217;re not sweating through your shirt while flipping burgers. You can actually stand beside the grill without questioning your life choices.</p>



<p class="wp-block-paragraph">And the foods change.</p>



<p class="wp-block-paragraph">Heavier cuts of meat become more appealing. Smoke becomes a feature rather than an inconvenience. Root vegetables, squash and potatoes suddenly make sense. Seafood remains fantastic. Sausages become borderline mandatory.</p>



<p class="wp-block-paragraph">Most importantly, fall grilling brings people together at precisely the moment when everyone starts migrating indoors.</p>
</div>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-1024x683.jpg" alt="" class="wp-image-33743" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/fall-grilling.jpg 1254w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:24px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="wp-block-paragraph">That&#8217;s the magic &#8212; a grill doesn&#8217;t care whether you&#8217;re serving brisket in Texas, salmon in Washington, crab cakes in Maryland, pork in North Carolina, bratwurst in Iowa or yakitori in Tokyo. It asks only one question:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><strong>Are you hungry?</strong></p>
<cite>The answer, of course, is yes.</cite></blockquote>
</div>
</div>
</div>
</div>



<div class="wp-block-columns extrawide blueback is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">The Final Grill: America, One Fire at a Time</h2>



<p class="wp-block-paragraph">From Maine to Florida, California to Texas, and across oceans to Japan, Africa, Argentina and beyond, grilling remains one of the world&#8217;s great culinary equalizers.</p>



<p class="wp-block-paragraph">The techniques differ. The sauces differ. The meats differ. Some people use charcoal. Some use gas. Some use pellets. Some insist that anything other than hardwood burned down to glowing embers is an affront to civilization.</p>



<p class="wp-block-paragraph">And every one of them is convinced they&#8217;re right. <strong>That&#8217;s part of the fun!</strong></p>



<p class="wp-block-paragraph">Because grilling isn&#8217;t really about having the fanciest equipment, the perfect rub or the most expensive cut of meat. It&#8217;s about gathering people around heat and turning raw ingredients into something worth sitting down together to eat.</p>



<p class="wp-block-paragraph">So this October, before the grill gets covered, the patio furniture gets stored and somebody inevitably asks whether we&#8217;re &#8220;<em>really going to keep grilling all winter</em>,&#8221; fire it up.</p>



<ul class="wp-block-list">
<li>Throw on the steak.</li>



<li>Smoke the pork.</li>



<li>Grill the salmon.</li>



<li>Char the vegetables.</li>



<li>Make the sausage [well, cook it &#8212; you don&#8217;t have to <em>make</em> it unless you&#8217;re into it].</li>



<li>Roast the chile.</li>



<li>And if you&#8217;re feeling particularly ambitious, try something from the other side of the planet.</li>
</ul>



<p class="wp-block-paragraph">Just don&#8217;t tell the guy from Texas that your pellet grill makes better brisket. Nobody needs that kind of conflict at Thanksgiving.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok"><div class="wp-block-embed__wrapper">
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@the_jamon/video/7535171909193829663" data-video-id="7535171909193829663" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@the_jamon" href="https://www.tiktok.com/@the_jamon?refer=embed">@the_jamon</a> <p>18 hours of hickory and apple smoke | 18lb brisket | (2) 8lb pork butts | 10 full spare rib racks | 2,000sqft | 117 guests | One 1/2 century birthday celebration | ZERO LEFTOVERS 🤣🤣 !! </p> <a target="_blank" title="♬ One Last Breath - Remix - ATLiens" href="https://www.tiktok.com/music/One-Last-Breath-Remix-7504835639734306833?refer=embed">♬ One Last Breath &#8211; Remix &#8211; ATLiens</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
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]]></content:encoded>
					
		
		
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		<item>
		<title>13 Free and Low-Cost Marketing Ideas for Small Businesses </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/13-free-and-low-cost-marketing-ideas-for-small-businesses/</link>
		
		<dc:creator><![CDATA[Rebecca Gutzmann]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 20:21:01 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33864</guid>

					<description><![CDATA[Budgets are tight, especially for small and independent businesses; your advertising dollars ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">Budgets are tight, especially for small and independent businesses; your advertising dollars don’t stretch as far as they did five or ten years ago. In times like these, it’s handy to have no-cost and low-cost strategies to help you get more out of your digital marketing budget. &nbsp;</p>



<h2 class="wp-block-heading">Low-Cost Search Engine and Website Marketing Ideas&nbsp;</h2>



<h3 class="wp-block-heading">Mobile Optimization&nbsp;</h3>



<p class="wp-block-paragraph">It’s not enough to have a decent website — I mean, you should definitely already have one of those, but beyond that, it’s extra important to make it as mobile-friendly as possible. More consumers than ever are accessing the internet through their smartphones, and <a href="https://blog.hubspot.com/marketing/local-seo-stats" target="_blank" rel="noopener">61% of mobile searchers</a> are more likely to contact a local business if they have a mobile-friendly site. <a href="https://blog.hubspot.com/marketing/local-seo-stats" target="_blank" rel="noopener">Eighty-eight percent of searches</a> for local businesses on a mobile device result in either a call or visit to that business within 24 hours.&nbsp;</p>



<h3 class="wp-block-heading">Google Business Profiles&nbsp;</h3>



<p class="wp-block-paragraph">We’ve mentioned this before when discussing <a href="https://edwardsschoen.com/blog/seo/power-of-local-seo-for-small-businesses/" target="_blank" rel="noopener">the power of local SEO</a>, but if you haven’t already set up your Google Business Profile (GBP), you’re missing out on a great tool that is completely free. BrightLocal actually found that in 2025 only <a href="https://www.brightlocal.com/research/smb-marketing-2025/" target="_blank" rel="noopener">35% of small- to medium-sized businesses</a> had claimed their GBP. When you set one up, it allows you to correct any misinformation, add photos and descriptions, select relevant business categories, and ensure your hours and contact information is up to date. This then helps your business to appear in search results and Google Maps.&nbsp;</p>



<h3 class="wp-block-heading">Consistent, Engaging Blogs&nbsp;</h3>



<p class="wp-block-paragraph">Having a blog on your website isn’t a requirement, but it can be a fantastic tool for marketing with little overhead costs. <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener">According to marketers</a>, websites, blogs, and SEO are the number one channel for generating a return on investment (ROI), and small businesses in particular are 23% more likely than the average to see an ROI from blog posts. The key, though, isn’t just posting a bunch of random writing. High-quality content posted on a consistent, sustainable schedule goes much further than an avalanche of junk blogs. Focus on content that your audience will find useful, like frequently asked questions, lists and guides, and behind-the-scenes industry information.&nbsp;</p>



<h3 class="wp-block-heading">AI Search Optimization&nbsp;</h3>



<p class="wp-block-paragraph">Google’s integration of AI into their search engine has changed up the SEO game. In order for your website to rank well in search results, you want to use hone your tactics toward things like AI overviews. A lot of it will require building out content that answers common questions centered around the right short- and longtail keyword phrases. If you’re not sure what keywords to target, <a href="https://edwardsschoen.com/contact/" target="_blank" rel="noopener">reach out to EdwardsSchoen</a> and we can help.&nbsp;</p>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-1024x683.jpg" alt="A young couple stand side by side at t he counter of their small business, the man with a laptop in front of him as the woman shows him information on her tablet." class="wp-image-33865" style="aspect-ratio:1.4992793575987737;width:696px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-1536x1024.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/10/small-biz-low-cost-marketing-2-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h2 class="wp-block-heading">Low-Cost Social Media Marketing Ideas&nbsp;</h2>



<h3 class="wp-block-heading">Social Media Presence&nbsp;</h3>



<p class="wp-block-paragraph">Social media remains a very effective way to reach customers; in fact, it is the <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener">most preferred product discovery platform</a> for consumers aged 18 to 44. To make the most of it on a small budget, it helps to focus on the one or two platforms where your ideal audience is most active. But you can’t necessarily just post and ghost. You’ll see greater benefits if you engage with the community and the conversation. Reply to comments, answer questions, and connect with relevant groups and accounts.&nbsp;</p>



<h3 class="wp-block-heading">Contests and Giveaways&nbsp;</h3>



<p class="wp-block-paragraph">Hosting a giveaway on your social platforms can be great for increasing visibility and growing your followers. Keep it simple: the prize should be valuable but not bank-breaking, and you should have people who want to enter do one or two simple things, like submit their email or share some of your content. It’s not something you want to do excessively or it will become a gimmick, but used strategically, it can get your profile and your business in front of new people. &nbsp;</p>



<h3 class="wp-block-heading">Micro-Influencers&nbsp;</h3>



<p class="wp-block-paragraph">Micro-influencers are those who either have a niche following or a small platform that’s still growing, usually around 1,000 to 10,000 followers. If you can find these kinds of influencers who have an audience that overlaps with your own, it can be a more affordable way to engage with content creators.&nbsp;</p>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Low-Cost Customer Relationship Marketing Ideas&nbsp;</h2>



<h3 class="wp-block-heading">Utilizing Reviews&nbsp;</h3>



<p class="wp-block-paragraph">When consumers are trying to find a business, <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener">97% of them read online reviews</a>, with 41% of them <em>always</em> checking reviews. If you have quite a few reviews on Google or Facebook or TikTok, that’s free and effective content that you can display on your website, in your email campaigns, and on your social platforms. If you don’t have a lot of reviews, make a point to start asking your customers to write one. You can sweeten the deal by offering a discount or promo code in exchange for an honest review.&nbsp;</p>



<h3 class="wp-block-heading">Referral Programs&nbsp;</h3>



<p class="wp-block-paragraph">Word-of-mouth and referrals are one of the most trusted channels for consumers, with <a href="https://www.investopedia.com/terms/w/word-of-mouth-marketing.asp" target="_blank" rel="noopener">88% of them trusting recommendations</a> from family and friends over regular marketing efforts. Referral programs can be a great, cost-effective way to encourage your customers to spread the word about your business. You can decide what counts as a successful referral, and the reward itself can vary from a free or exclusive product to store credit or unique discount. &nbsp;</p>



<h3 class="wp-block-heading">Customer Loyalty&nbsp;</h3>



<p class="wp-block-paragraph">If you have to make a choice on where to spend your money, time, and resources, investing in your current customers statistically is the better payoff. <a href="https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf" target="_blank" rel="noopener"><em>Frederick Reichheld of Bain &amp; Company</em></a> actually found that a 5% increase in customer retention can produce more than a 25% increase in profit. So, similar to referral programs, consider building out retention programs, whether that means free gifts or bonuses, exclusive discounts for their continued support, or even VIP events that highlight just how much you value them.&nbsp;</p>
</div></div>



<h2 class="wp-block-heading">Low-Cost Content Marketing Ideas&nbsp;</h2>



<h3 class="wp-block-heading">Email Marketing&nbsp;</h3>



<p class="wp-block-paragraph">Social media platforms can come and go, but the one guaranteed avenue for reaching both current and prospective customers is through email marketing. For very little money, you can collect, segment and personalize your audience, staying in contact with the people most likely to engage with your products. That’s why the <a href="https://www.emailmonday.com/email-marketing-roi-statistics/" target="_blank" rel="noopener">ROI on email marketing is almost $40 for every $1 spent</a>. Take the time to craft emails that provide value, though, and don’t just bombard recipients with half a dozen junk messages a week. &nbsp;</p>



<h3 class="wp-block-heading">Workshops and Webinars&nbsp;</h3>



<p class="wp-block-paragraph">Content marketing is a long game that is all about demonstrating brand trust and authority by sharing valuable expertise and information. Hosting a workshop or online webinar about a specific topic inside your industry is a fantastic way to do just that, and it can connect you with new prospective clients and customers as well.&nbsp;</p>



<h3 class="wp-block-heading">Guest Blogs and Appearances&nbsp;</h3>



<p class="wp-block-paragraph">Pitching yourself can be intimidating, but if you’re willing to face down your fear of rejection, it can really pay off. Step one is to find potential third-party platforms in your industry, like podcasts, YouTube channels, or online publications. Reach out to relevant channels and offer to share your own expertise through a guest article, podcast interview, etc. Be specific about your topic and what you want to say, and do your research about the platform’s past posts. You don’t want to drop into their inbox, proposing to discuss a subject that they’ve already covered multiple times.&nbsp;</p>



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<h2 class="wp-block-heading">Understanding the Shape of Home Services&nbsp;</h2>



<p class="wp-block-paragraph">Free and low-cost marketing can be highly effective with the right strategies. Optimizing your website and search engine presence, creating consistent and valuable content, taking advantage of tools like Google Business Profile, and investing in your customer retention and referrals can all contribute to growing your small business without spending a fortune. If you&#8217;re looking for support when it comes to implementing great marketing that meets your goals without busting your budget, <a href="https://edwardsschoen.com/contact/" target="_blank" rel="noopener">reach out to us</a> at EdwardsSchoen so we can discuss the ways we can help your business thrive.</p>
</div></div>



<p class="wp-block-paragraph"></p>
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		<title>Home Services Trends Shaping the Industry in 2026-2027 </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/home-services-trends-shaping-the-industry-in-2026-2027/</link>
		
		<dc:creator><![CDATA[Beth Ashby]]></dc:creator>
		<pubDate>Thu, 08 Oct 2026 17:53:38 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Industry News]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33779</guid>

					<description><![CDATA[This summer, a couple of different surveys and reports dropped that outlined ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">This summer, a couple of different surveys and reports dropped that outlined both the current outlooks of people working in the home services industry and the potential trends shaping the field. We took a look at both of these publications to distill what each one was saying and what that might mean for home services contractors and businesses moving forward.</p>



<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Jobber Survey&nbsp;</h2>



<p class="wp-block-paragraph">Jobber, a platform that supports blue collar workers and businesses, <a href="https://www.getjobber.com/home-service-trends-report/" target="_blank" rel="noopener">surveyed over 1,000 home service business owners</a> across the U.S. to get their thoughts on where the industry is headed. They broke down some of their key findings:&nbsp;</p>



<ul class="wp-block-list">
<li>Three-quarters of them expect revenue to grow by the end of 2026, and one in 5 of them predict a significant jump</li>



<li>Same-day response is expected by over 70% of customers, with more than half expecting a response within the hour</li>



<li>The three aspects most critical to customer satisfaction are workmanship (69%), clear communication (32%), and professionalism (31%)</li>



<li>59% of lead volume is driven by referrals, followed by digital channels like Google (20%), Facebook (32%), and Local Services Ads (LSAs) (19%)</li>



<li>More than half of businesses now use AI for quoting, invoicing, and emails, with HVAC, plumbing, and roofing leading adoption </li>
</ul>
</div></div>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Service Nation Report&nbsp;</h2>



<p class="wp-block-paragraph">Let&#8217;s also take a look at the report, <a href="https://cdn.liteframecms.com/service-nation/2026-Service-Nation-Trend-Report-Download.pdf" target="_blank" rel="noopener">Ready for What&#8217;s Next? 7 Trends Driving Contractor Growth in 2026</a>, put together by Service Nation. While not everyone in the trades is a contractor, the ripples affecting them will impact everyone working in the industry.&nbsp;&nbsp;</p>
</div></div>



<h3 class="wp-block-heading">AI Adoption&nbsp;</h3>



<p class="wp-block-paragraph">Starting where the previous section ended, we&#8217;re talking about the adoption and integration of AI tools and services. A chatbot can&#8217;t physically fix a pipe or install a heating system, but there are other ways that the industry is utilizing it. Contractors, technicians, and home service businesses are integrating AI to help with scheduling, quotes,&nbsp;resource planning,&nbsp;and customer communication. In areas like HVAC, AI-powered diagnostic tools are also boosting efficiency by helping technicians troubleshoot more quickly.&nbsp;</p>



<h3 class="wp-block-heading">Labor and Hiring&nbsp;</h3>



<p class="wp-block-paragraph">The skilled trades as a whole are&nbsp;facing an uphill battle when it comes to filling open positions.&nbsp;The construction industry&nbsp;alone is projected&nbsp;to need to hire 349,000 workers to meet current demand, and this could only get worse as the large Baby Boomer population continues to retire. Beyond investing in programs that introduce younger people to the trades, contractors and companies are also looking into more support services, like additional&nbsp;training and job growth opportunities to improve retention.&nbsp;</p>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-1024x683.jpg" alt="A young, smiling male plumber stands in a kitchen, holding up a clipboard for his smiling female client." class="wp-image-33782" style="aspect-ratio:1.4992793575987737;width:619px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-1536x1024.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/10/home-services-trends-2026-2-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h3 class="wp-block-heading">Customer Expectations&nbsp;</h3>



<p class="wp-block-paragraph">The ways that clients and homeowners are choosing their home services providers centers around two things in 2026: how quickly they respond and how professional and trustworthy they are.&nbsp;According to <a href="https://www.housecallpro.com/wp-content/uploads/2025/12/120425-Customer-Service-Report.pdf" target="_blank" rel="noopener">a survey from Housecall Pro</a>, 97% of homeowners say response speed and transparent pricing influence who they hire. Additionally, per the 2026 <a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noopener">Local Consumer Review Survey</a>, 97% of consumers read reviews of local businesses as a vital part of their decision making.&nbsp;</p>



<h3 class="wp-block-heading">Systemizing Operations&nbsp;</h3>



<p class="wp-block-paragraph">In the Service Nation report, they point out that chaos does not make for a good foundation and can inhibit a business&#8217;s ability to grow and scale. Everything from dispatch to customer management to scheduling and follow-up communication&nbsp;needs to be made into a system that is easy and effective for contractors, clients, and technicians. Finances, processes, sales, invoicing—all of it should be documented so it&#8217;s easier for new hires to get trained and up to speed.&nbsp;</p>



<h3 class="wp-block-heading">Marketing Presence&nbsp;</h3>



<p class="wp-block-paragraph">While referrals are still one of the biggest drivers of leads, your online marketing presence remains extremely important.&nbsp;For home services contractors and businesses, because so many of them are local, the ones seeing the most success are those who are focused on honing&nbsp;their Google Business Profiles, investing in their customer retention and communication, and generating reviews. Your online presence needs to be optimized&nbsp;for the people who are searching on their mobile phones and/or by using voice search and AI search functions.&nbsp;</p>



<h3 class="wp-block-heading">Economic&nbsp;Headwinds&nbsp;</h3>



<p class="wp-block-paragraph">Any kind of investment or upgrade requires money and resources, both of which can be a struggle in the current economic landscape. Businesses and contractors operating on thin margins are facing greater challenges due to higher inflation, industry transformations, and potential rises in employee turnover. Pivotal decisions will have to be made on where&nbsp;any available budget would be best spent, potentially impacting staffing and workloads.&nbsp;</p>



<h3 class="wp-block-heading">Sustainability&nbsp;</h3>



<p class="wp-block-paragraph">The conversation around climate change and sustainability continues to grow and get louder, and it&#8217;s&nbsp;causing a shift in customer expectations. More and more homeowners are looking to engage with companies that prioritize eco-friendly services and practices. Younger generations in particular are more prone to make value-based decisions, choosing to spend their money at businesses that align with their&nbsp;own priorities even if it sometimes means choosing a more expensive service.&nbsp;</p>



<h3 class="wp-block-heading">Trade-Specific Expectations&nbsp;</h3>



<p class="wp-block-paragraph">The <a href="https://cdn.liteframecms.com/service-nation/2026-Service-Nation-Trend-Report-Download.pdf" target="_blank" rel="noopener">Service Nation report</a>&nbsp;also breaks down some trade-specific trends that they&#8217;re noticing:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>HVAC</strong> is seeing a shift to an emphasis on maintenance plans versus one-time replacements. High-efficiency HVAC systems like heat pumps are becoming more and more popular.</li>



<li><strong>Plumbing</strong> is seeing a rise in repair work as aging systems need repairs and upgrades. Additionally, more plumbing businesses are moving to flat-rate, options-based pricing for better clarity for customers.</li>



<li>For <strong>electricians</strong>, demand is growing for electric vehicle chargers, solar panels, battery systems, and smart panels. Safety and compliance standards are also rising, with a higher bar being set for code enforcement and permits. </li>
</ul>



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<h2 class="wp-block-heading">Understanding the Shape of Home Services&nbsp;</h2>



<p class="wp-block-paragraph">For home services companies, contractors, and technicians, staying ahead of the curve is vital. Knowing the current and growing trends that are affecting the industry can mean the difference between staying afloat or finding yourself in the red. That can be a struggle when you&#8217;re already juggling all of the responsibilities that come with operating in home services, which is why partners like EdwardsSchoen are so important. If you&#8217;re looking for support when it comes to navigating the shifts in the home services market, <a href="https://edwardsschoen.com/contact/" target="_blank" rel="noopener">reach out to us</a> so we can discuss the ways we can help your individual business thrive.</p>
</div></div>



<p class="wp-block-paragraph"></p>
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		<title>Get Your Paid Social Campaigns Back on Track for 2027</title>
		<link>https://edwardsschoen.com/blog/digital-marketing/get-your-paid-social-campaigns-back-on-track-for-2027/</link>
		
		<dc:creator><![CDATA[Allen Harkleroad]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 21:22:18 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Paid Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33758</guid>

					<description><![CDATA[The only constant in social media is change. One platform rises to ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-group extrawide dkgrayback negativetop"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<p class="wp-block-paragraph">The only constant in social media is change. One platform rises to prominence, only to be replaced a few years later. Hashtags drive visibility and discoverability until the rules shift and now they don&#8217;t. Static images with long captions are effective—wait, no, now it&#8217;s short-form video—wait, <em>no</em>, it&#8217;s aesthetically designed carousels.&nbsp;</p>



<p class="wp-block-paragraph">Sitting down to plan your social media advertising can feel like trying to hit a moving target, so it&#8217;s high time for us to <a href="https://edwardsschoen.com/blog/social-media/get-your-paid-social-campaigns-back-on-the-right-track/" target="_blank" rel="noopener">take a fresh look at the paid social landscape</a> and figure out what moves you should make before the start of 2027.&nbsp;</p>
</div></div>



<h2 class="wp-block-heading">Segmenting and Targeting&nbsp;</h2>



<p class="wp-block-paragraph">We&#8217;re going to start from the assumption that you&#8217;ve already defined your goals and objectives—whether it&#8217;s brand awareness, lead generation, etc. If you haven&#8217;t, bookmark your spot here and go do that before reading on. Once you have, you&#8217;re ready to talk about audience segmentation, personalization, and targeting.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">You&#8217;re likely already doing this to some degree—we definitely talk about <a href="https://edwardsschoen.com/?s=personalization" target="_blank" rel="noopener">personalization</a> all the time—but the number of tools and strategies has grown, many of which are paired with AI to make it easier than ever. Take a look at what types of information and insight you&#8217;re collecting about your audience, analyze it, and tailor your paid social content to speak more directly to each segment.&nbsp;</p>



<h3 class="wp-block-heading">Retargeting&nbsp;</h3>



<p class="wp-block-paragraph">Users who have already expressed interest in you and your brand are more likely to be receptive to your messaging and more likely to turn into conversions. Make sure when you&#8217;re managing audience segmentation that you build retargeting audiences into it.&nbsp;</p>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Customizing Platforms&nbsp;</h2>



<p class="wp-block-paragraph">There are a lot of different platforms out there, but not all of them will be a good fit for your brand and your business. Trying to be everywhere at once might end up being a waste of budget if your audience is on Facebook and YouTube, but not really active or engaged on TikTok. It&#8217;s better to focus on one or two social sites that produce results.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Each platform also needs different tactics when it comes to content. If you write a professional, thought leader post on LinkedIn, you&#8217;re not likely to see as many benefits cross-posting that same essay to Instagram. Whichever social sites you decide to focus on, make sure you know the types of content that drive views and engagement and don&#8217;t try to make things one-size-fits-all.&nbsp;</p>



<h3 class="wp-block-heading">The Best Time to Post&nbsp;</h3>



<p class="wp-block-paragraph">As popular as this question is, the answer is: it depends. Far more important is setting up a content schedule that is consistent. Social platforms love it when you show up regularly. Your audience is unique, so use analytics to discover when they show up and adjust to that.&nbsp;</p>
</div></div>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="683" src="https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-1024x683.jpg" alt="A low-angled, close-up photo of two young adults smiling and looking at a smartphone outdoors in an urban environment." class="wp-image-33760" style="aspect-ratio:1.4992793575987737;width:507px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-1024x683.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-400x267.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-768x512.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-1536x1024.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/10/paid-social-2027-2-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h2 class="wp-block-heading">Stopping the Scroll&nbsp;</h2>



<p class="wp-block-paragraph">It&#8217;s the era of the attention economy, and capturing it is one of the biggest challenges in the social media landscape. It&#8217;s so easy for users to quickly scroll past your content, so you need to really invest in compelling, visually eye-catching creative. Think: clean, engaging designs, no clutter; a strong hook; messaging that&#8217;s direct and to-the-point; and a clear call-to-action.&nbsp;</p>



<p class="wp-block-paragraph">Develop multiple versions of your creative assets so you can run A/B comparison tests and collect information about what makes your audience do a double-take.&nbsp;</p>



<h3 class="wp-block-heading">Ad-Supported Streaming&nbsp;</h3>



<p class="wp-block-paragraph">YouTube, Netflix, Disney, Tubi—streaming video currently reigns supreme. Almost all of these companies have ad-supported tiers for customers who can&#8217;t or won&#8217;t pay for premium levels, and many of them offer very sophisticated targeting. It&#8217;s worth it for you to take a look and maybe experiment in this area to see how it helps you reach consumers.&nbsp;</p>



<h2 class="wp-block-heading">Measuring, Adapting and Updating&nbsp;</h2>



<p class="wp-block-paragraph"><em>Measure twice, cut once</em>. Except, in marketing, it&#8217;s more like: measure twice, adjust your tool, try a few cuts, go back and measure again. This is especially true for social media because there&#8217;s such an opportunity there for real-time data gathering, monitoring, and adapting. Many social platforms have their own dashboards to show you engagement and efficacy, which means you can quickly start gleaning insights to inform your ad spend.&nbsp;</p>



<p class="wp-block-paragraph">That&#8217;s where all those different creative versions come in handy for testing because you can get nerdy and granular with it. How does this visual compare to that one; what about this headline versus that headline; which CTA performs better, etc.&nbsp;</p>



<h3 class="wp-block-heading">Chasing Trends&nbsp;</h3>



<p class="wp-block-paragraph">As much as social media shifts constantly, we don&#8217;t advise our partner clients to go out of their way to chase trends either. Most of the time, a viral fad is over before brands are even aware of it, and the high number of views it drives are not necessarily going to result in conversions.&nbsp;</p>



<h2 class="wp-block-heading">Budgeting Smart&nbsp;</h2>



<p class="wp-block-paragraph">The best way to avoid wasting time, energy, and money throwing spaghetti at the social media wall is to start small and focused. Perform tests that target specific platforms, specific audience segments, specific goals, and don&#8217;t invest big numbers until you know something works.&nbsp;&nbsp;</p>



<div class="wp-block-group secondarybg fullwide"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Be Strategic With Your Social&nbsp;</h2>



<p class="wp-block-paragraph">The end of 2026 is coming up fast; we need to be ready to start off the new year strong. Taking the time now to assess and reset your paid social campaigns can get you back on the right track and ready for 2027. And if you&#8217;re not sure where to start or what additional optimizations might work for you, EdwardsSchoen is ready to <a href="https://edwardsschoen.com/contact/" target="_blank" rel="noopener">partner with you</a> to make the most of your social strategy.</p>
</div></div>
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		<title>A 2026 Guide to Choosing a Higher Education Marketing Agency </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/a-2026-guide-to-choosing-a-higher-education-marketing-agency/</link>
		
		<dc:creator><![CDATA[Rebecca Gutzmann]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 11:33:40 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Traditional Marketing]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33762</guid>

					<description><![CDATA[People in the higher education industry work at a different pace. When ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">People in the higher education industry work at a different pace. When summer is winding down, you’re winding up to welcome students and start off a new academic semester. As the year comes to a close, you’re working to have your faculty and classrooms ready to hit the ground running as soon as the holidays are over. The to-do- list is long, and time is a precious commodity.&nbsp;&nbsp;</p>



<h2 class="wp-block-heading">Why You Need a Digital Marketing Agency in Higher Education&nbsp;</h2>



<p class="wp-block-paragraph">Because running a higher education organization can be so consuming, it can be difficult to find time to think about advertising, which is why many institutions look to bring on a digital marketing agency. Finding the right marketing partner can help:&nbsp;</p>



<ul class="wp-block-list">
<li>Free up personnel and resources to better focus on the needs of the school and students</li>



<li>Increase leads and enrollment by better targeting the students who truly fit the school’s culture</li>



<li>Take advantage of the full slate of digital marketing tools out there without having to spend the time and resources</li>



<li>Stay competitive within the dynamic landscape of higher education </li>
</ul>



<p class="wp-block-paragraph">Keyword here being: the <em>right</em> marketing partner. There are a lot of digital marketing agencies out there, but not all of them have the in-depth knowledge of the higher education industry necessary to be truly effective. Schools and colleges need an agency that understands the unique challenges and goals of education marketing, that can balance student demographics, program and educational branding, and enrollment outcomes.&nbsp;</p>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="706" src="https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-1024x706.jpg" alt="A photo of a smiling teacher at the front of a college science classroom, holding a DNA model, while blurred students in the foreground raise their hands. " class="wp-image-33764" style="width:622px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-1024x706.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-400x276.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-768x529.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-1536x1059.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/10/choosing-a-higher-ed-agency-2-2048x1411.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h2 class="wp-block-heading">7 Things to Consider When Picking the Right Higher Education Marketing Agency&nbsp;</h2>



<h3 class="wp-block-heading">What experience does the agency have in the higher education landscape?&nbsp;</h3>



<p class="wp-block-paragraph">You probably expected this to come up pretty early on; obviously, an agency that has worked closely with schools, colleges, and universities in the past will have a wealth of real-life experience to draw from. And the greater the variety of higher education institutions that they’ve worked with, the better. An agency that already recognizes the different approaches required for trade schools versus traditional colleges will be able to move quickly without you having to handhold them through the onboarding process.&nbsp;</p>



<h3 class="wp-block-heading">What are you hoping to see from your agency partner?&nbsp;</h3>



<p class="wp-block-paragraph">There are a lot of different types of agencies out there, and not all of them will be a good match for your particular goals. Take agency size, for example. A large digital marketing agency might have more personnel and resources at their disposal, but may not be able to move as fast or give as much personalized attention depending on their client list. A smaller digital marketing agency might not have the same resource library, but are more likely to be nimble, adaptable, and more personalized to your needs.&nbsp;</p>



<h3 class="wp-block-heading">Is the agency powered by data-driven decision makers?&nbsp;</h3>



<p class="wp-block-paragraph">To be frank: if an education marketing agency isn’t building their strategies and campaigns off data, they’re not worth your time. Your prospective students are generating a constant stream of information about themselves, their preferences, their interests, and their daily lives. Collecting it, analyzing it, and using it as the foundation for marketing is essential, and they should be able to walk you through exactly how they do it.&nbsp;</p>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h3 class="wp-block-heading">What is the range of services that they offer?&nbsp;</h3>



<p class="wp-block-paragraph">The best campaigns these days are multichannel or even omnichannel. They’re personalized, coordinated, and consistent across a wide variety of media. Big or small, a higher education marketing firm should understand this and be able to offer services to match, including:&nbsp;</p>



<ul class="wp-block-list">
<li>Website development and management</li>



<li>Content strategy and marketing</li>



<li>Search engine optimization</li>



<li>Paid digital media</li>



<li>Social media management </li>



<li>Reputation management and social listening</li>



<li>Email marketing and retargeting</li>



<li>TV and print media</li>



<li>Consulting </li>
</ul>
</div></div>



<h3 class="wp-block-heading">What is the value they offer for your money?&nbsp;</h3>



<p class="wp-block-paragraph">Depending on the nature of your higher education organization, you might not have a huge marketing budget to offer them. There are agencies out there who can only deliver big returns when they have big money to spend on it. The right digital marketing agency for you will be able to work with what you have, not what they wish you had, and still deliver on your performance goals.&nbsp;</p>



<h3 class="wp-block-heading">What is the agency’s track record?&nbsp;</h3>



<p class="wp-block-paragraph">Every agency will tell you that they’re the best; the right higher education marketing agency will be able to prove it. They’ll be able to show you how they are growing, what their customer retention rate is, what kinds of testimonials they’re receiving from clients. They’ll have examples and case studies on how they’ve delivered for clients that are similar to you, both in industry and in budget. They’ll give you concrete, straightforward answers, not meaningless sales lingo.&nbsp;</p>



<h3 class="wp-block-heading">What level of accountability do they have?&nbsp;</h3>



<p class="wp-block-paragraph">The students at your school have to show up and do the work in order to pass. You should expect the same from your digital marketing partner. A good education marketing firm will be able to communicate the kinds of metrics and benchmarks they’ll use to measure campaign performance and be transparent and accountable throughout the process. You shouldn’t have to guess where your dollars are being spent; you should have that information delivered to you regularly with an A+ level of clarity and detail.&nbsp;</p>



<div class="wp-block-group secondarybg fullwide"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Get More From Your Marketing With EdwardsSchoen&nbsp;</h2>



<p class="wp-block-paragraph">If you’re ready to connect with a digital higher education marketing agency who can be a true partner to your institution, then now is the perfect time to start a conversation with EdwardsSchoen. We combine large agency experience with the nimbleness and accountability of a boutique firm, resulting in a proven track record of results. Learn more <a href="https://edwardsschoen.com/about/" target="_blank" rel="noopener">about us</a> or <a href="https://edwardsschoen.com/contact/" target="_blank" rel="noopener">contact us</a>.</p>
</div></div>
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		<title>The golden age of “Wait … this got made?” cinema!</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/the-golden-age-of-wait-this-got-made-cinema/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Wed, 09 Sep 2026 16:01:28 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=29361</guid>

					<description><![CDATA[A Look-back at VHS-Era Chaos, Cocaine Scripts, and Exploding Trucks There was ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">A Look-back at VHS-Era Chaos, Cocaine Scripts, and Exploding Trucks</h2>



<p class="wp-block-paragraph">There was a magical period between 1982 and 2001 when Hollywood executives would greenlight literally anything if it had:</p>



<ul class="wp-block-list">
<li>a fighter jet,</li>



<li>a machine gun,</li>



<li>a synthesizer soundtrack,</li>



<li>or a talking creature in a suburban kitchen.</li>
</ul>



<p class="wp-block-paragraph">These movies weren&#8217;t focus-grouped to death. They weren&#8217;t engineered by algorithms designed to maximize social media chatter. They were weird, messy, ambitious, and occasionally completely bonkers &#8212; and somehow all the more lovable because of it.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">The plots barely mattered. OSHA regulations definitely didn’t matter. And subtleness was considered a communist plot. Films that feel like they were discovered at 2:00 PM on a Saturday afternoon while eating microwaved pizza rolls and waiting for <em>Teenage Mutant Ninja Turtles II</em> to come back from commercial.</p>



<p class="wp-block-paragraph">These movies weren’t “good” in the Oscar sense. They were good in the “you’re halfway through a six-pack at midnight quoting lines with your friends” sense. </p>



<p class="wp-block-paragraph">Here are the ten greatest accidental masterpieces of action-adjacent cinematic lunacy.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Iron Eagle</em> (1986)</h2>



<p class="wp-block-paragraph">If <em>Top Gun</em> is the cool kid who drove a Camaro and dated a cheerleader, <em>Iron Eagle</em> is his lovable cousin who listened to Twisted Sister, wore a jean jacket year-round, and genuinely believed he could solve international conflicts with enough determination and a killer mixtape.</p>



<p class="wp-block-paragraph">Seemingly written by a teenager who drank Jolt Cola for breakfast, the premise itself is pure, uncut 1980s cinematic confidence &#8212; a high school kid (whose hobbies include listening to cassette tapes at unsafe volumes and apparently accumulating more flight hours than most commercial pilots) steals an F-16 to rescue his dad from a fictional Middle Eastern prison.</p>



<p class="wp-block-paragraph">The U.S. government shrugs and says, &#8220;Sorry, kid. Nothing we can do.&#8221; So naturally, Doug recruits retired Air Force Colonel Chappy Sinclair (<em>played by the eternally cool Louis Gossett Jr.</em>) steals an F-16, and launches a one-man rescue mission.</p>



<p class="wp-block-paragraph">Because if the federal government won&#8217;t help, perhaps a high school junior with a Walkman and questionable impulse control is the next best option.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>The soundtrack is absolutely nails.</li>



<li>Louis Gossett Jr. spends the entire movie looking like he lost a bet.</li>



<li>The military strategy is &#8220;believe in yourself&#8221; mixed with &#8220;do whatever you want.&#8221;</li>



<li>Every scene feels like it was edited during a drum solo.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The movie features approximately 47 consecutive minutes of “unauthorized aviation.”</p>
</blockquote>



<p class="wp-block-paragraph">The movie is ridiculous.<br>The plot makes absolutely no sense.<br>The geopolitical implications are horrifying.<br><strong>And none of that matters.</strong></p>



<p class="wp-block-paragraph">Because <em>Iron Eagle</em> represents a very specific kind of 1980s optimism &#8212; the belief that courage, friendship, rock music, and a complete disregard for international law could solve <em>literally</em> any problem.</p>



<p class="wp-block-paragraph"><em>Iron Eagle</em> just showed up with a cassette player and trusted the process. And for that, we salute it.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="But we didn’t care #ironeagle #fighterjet #flying #80s #movie" width="380" height="675" src="https://www.youtube.com/embed/ZI4EDFfJz5k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The U.S. Air Force reportedly refused to cooperate with the production because the script involved, among other things, a teenager stealing an F-16 fighter jet. <em>Honestly, fair</em>.</p>



<p class="wp-block-paragraph">Meanwhile, the Israeli Air Force stepped in to provide aircraft and support, proving that somebody, somewhere, read this screenplay and said: &#8220;<em>Yeah, let&#8217;s see how this plays out</em>.&#8221;</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Over the Top</em> (1987)</h2>



<p class="wp-block-paragraph">A movie about competitive arm wrestling starring Sylvester Stallone. Not boxing. Not fighting. Arm wrestling. And somehow they made it feel like the Super Bowl.</p>



<p class="wp-block-paragraph">A truck driver, who&#8217;s only goal is to win back his son&#8217;s affection by way of a truck and arm wrestling tournament. Who wouldn&#8217;t think his dad was awesome if he owned a truck / workout machine?! I&#8217;m thinking about installing one in my Blazer!</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>A banger of a soundtrack! Kenny Loggins &#8211; <em>Meet Me Half Way</em></li>



<li>Everyone knows all truck stops contains an underground arm wrestling league.</li>



<li>Turning your hat backwards activates maximum power &#8230; in any situation.</li>



<li>The high emotional stakes are hilariously disproportionate.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This movie increased arm wrestling confidence among dads by 700%.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Stallone Turns His Hat" width="450" height="338" src="https://www.youtube.com/embed/zw-gvKPNk4I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The final tournament wasn&#8217;t just movie magic &#8212; it featured <em>real</em> professional arm wrestlers competing for an <em>actual</em> six-figure prize and a brand-new semi truck.</p>



<p class="wp-block-paragraph">The 1980s were truly a magical time, when America collectively decided that arm wrestling deserved the same stakes as winning the Daytona 500.</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Harry and the Hendersons</em> (1987)</h2>



<p class="wp-block-paragraph">Bigfoot gets hit by a station wagon and becomes part of the family &#8230; <strong>and wins an Oscar</strong>. What starts as a quirky family comedy quickly becomes a fever dream about emotional attachment to an eight-foot woodland cryptid living in suburban America.</p>



<p class="wp-block-paragraph">Cinema peaked right there.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Harry destroys approximately $94,000 worth of household property.</li>



<li>John Lithgow acts like this is <em>Kramer vs. Kramer</em>.</li>



<li>The emotional manipulation somehow works.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The Harry suit reportedly weighed around 80 pounds. Meanwhile actors today complain about green screens and oat milk.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Harry and the Hendersons 1987 Movie Trailer" width="450" height="338" src="https://www.youtube.com/embed/Kk_SepF-v2k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph"><em>Harry and the Hendersons</em> actually won an Oscar for its makeup effects! The 1980s were a beautiful time, when Hollywood looked at a movie about a family adopting Bigfoot and collectively decided: &#8220;<em>Yes, this deserves the highest honor our industry can bestow</em>.&#8221;</p>



<p class="wp-block-paragraph">They were absolutely right. And somehow, thirty years later, Harry still feels more real than half the digital creatures in modern blockbusters.</p>
</div>
</div>



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<p class="has-text-align-left wp-block-paragraph"><strong>Want to stay up to date with the news and resources from EdwardsSchoen?</strong><br>Sign up for our monthly newsletter to stay in the know!</p>
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<h2 class="wp-block-heading"><em>Maximum Overdrive</em> (1986)</h2>



<p class="wp-block-paragraph">Stephen King directed exactly one movie <em>while aggressively existing</em>* in the 1980s. The result: A comet causes machines to come alive and murder people. That’s it. That’s the plot.</p>



<p class="wp-block-paragraph">An ATM calls someone an asshole. A soda machine commits attempted homicide. A Green Goblin truck leads an uprising against humanity like it’s Optimus Prime on meth.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Emilio Estevez fights appliances.</li>



<li>AC/DC did the soundtrack because of course they did.</li>



<li>Every actor looks genuinely concerned for their safety.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">*Stephen King later admitted he was “coked out of my mind” while directing it.</p>
<cite>Honestly, that explains everything and somehow makes it better.</cite></blockquote>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The 1980s were a wonderful era, when studios heard the words &#8220;killer trucks, evil soda machines, and a soundtrack by AC/DC&#8221; and responded with: &#8220;Absolutely. Here&#8217;s the budget. Let art happen.&#8221;</p>



<p class="wp-block-paragraph">Sometimes civilization advances. Sometimes it peaks.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Maximum Overdrive (1986) Trailer Remastered HD" width="450" height="253" src="https://www.youtube.com/embed/pwYcnnbiRB4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Reminds me of a favorite joke: &#8220;<em>My wife asked why I carry in the house. I told her, &#8216;Decepticons. You never know.&#8217; I laughed. My wife laughed. The toaster laughed. I shot the toaster. It was a good time.</em>&#8220;</p>
</blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Masters of the Universe</em> (1987)</h2>



<p class="wp-block-paragraph">Hollywood somehow got the rights to He-Man and said: “What if almost none of this took place on Eternia?”</p>



<p class="wp-block-paragraph">Instead, we got:</p>



<ul class="wp-block-list">
<li>He-Man in suburban America,</li>



<li>Skeletor looking like an angry goth senator,</li>



<li>and Courteney Cox running from laser blasts behind a KFC.</li>
</ul>



<p class="wp-block-paragraph">Frank Langella gives an all-time committed performance as Skeletor in a movie that absolutely did not deserve him.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">This movie has the energy of: “Toy sales are dipping. We need a screenplay by Tuesday.”</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Masters of the Universe (1987) ORIGINAL TRAILER [HD 1080p]" width="450" height="253" src="https://www.youtube.com/embed/B1c22sUKfBY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">Somewhere in my parents&#8217; attic, the full Castle Grayskull playset still exists! Complete with Skeletor, Ram Man, Battle Cat, Teela, Beast Man, Panthor, Man-at-Arms, Mer-Man and more!</p>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
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<h2 class="wp-block-heading"><em>Commando</em> (1985)</h2>



<p class="wp-block-paragraph">Arnold Schwarzenegger carries an entire action movie using:</p>



<ul class="wp-block-list">
<li>tree trunks,</li>



<li>one-liners,</li>



<li>and upper body mass roughly equal to a refrigerator.</li>
</ul>



<p class="wp-block-paragraph">The plot:<br>Kidnappers take his daughter.<br>Arnold responds by committing war crimes.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>The body count approaches small-medieval-battle levels.</li>



<li>Arnold throws a saw blade into a human being.</li>



<li>Nobody in this movie has ever heard of “de-escalation.”</li>
</ul>



<h3 class="wp-block-heading">Legendary Quote</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“Remember when I said I’d kill you last? I lied.”</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Commando (1985) - Official Trailer (Arnold Schwarzenegger)" width="450" height="338" src="https://www.youtube.com/embed/pPhISgw3I2w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<p class="wp-block-paragraph">The shopping mall featured in the film is the Sherman Oaks Galleria, which was also used as a prominent filming location in <em>Terminator 2: Judgment Day</em>. </p>



<p class="wp-block-paragraph">80&#8217;s teen boy-crush, Alyssa Milano, who played Arnold Schwarzenegger&#8217;s daughter Jenny, revealed that Schwarzenegger was very protective of her and used to help her with her math homework between takes.</p>
</div>
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<h2 class="wp-block-heading">Not to be confused with <em>Suburban Commando</em> (1991)</h2>



<p class="wp-block-paragraph">This movie looked at <em>E.T.</em>, <em>Predator</em>, <em>The Terminator</em>, and <em>Mr. Mom</em>, snorted a mega-line of coke, and said: &#8220;What if we combined all of them &#8230; and cast Hulk Hogan?&#8221;</p>



<p class="wp-block-paragraph">The result is <em>Suburban Commando</em>. A film in which an intergalactic warrior crash-lands in suburbia and rents a room from Christopher Lloyd &#8230; because apparently the universe occasionally rewards cocaine-fueled brainstorming sessions. The film stars Hogan, Lloyd, and Shelley Duvall, with a young Elisabeth Moss and even a brief appearance by the future Undertaker.</p>



<p class="wp-block-paragraph">The plot is &#8230; well, mostly irrelevant. The important thing is that Hulk Hogan is an alien super-soldier who fights bounty hunters, rides skateboards, terrorizes local bullies, and delivers dialogue with the emotional subtlety of a monster truck rally. </p>



<p class="wp-block-paragraph">The film originally started life as <em>Urban Commando</em> for Arnold Schwarzenegger and Danny DeVito before eventually becoming Hulk Hogan&#8217;s follow-up to <em>No Holds Barred</em>, which somehow makes perfect sense.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Suburban Commando (1991) Official Trailer - Hulk Hogan, Christopher Lloyd Movie HD" width="450" height="253" src="https://www.youtube.com/embed/CwwXrgvzIc4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>The movie possesses that rare early-90s confidence that says, &#8220;Yes, children absolutely want suburban family comedy mixed with interstellar bounty hunters.&#8221;</li>



<li>Christopher Lloyd spends the entire movie operating at maximum Christopher Lloyd levels.</li>



<li>Hulk Hogan plays an alien warrior exactly the same way he played a professional wrestler, which honestly feels method-actor adjacent.</li>
</ul>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading"><em>Cobra</em> (1986)</h2>



<p class="wp-block-paragraph">If toxic masculinity were distilled into pure cinematic concentrate, it would be <em>Cobra</em>.</p>



<p class="wp-block-paragraph">Sylvester Stallone plays Marion “Cobra” Cobretti, a cop who appears to survive entirely on:</p>



<ul class="wp-block-list">
<li>cigarettes,</li>



<li>mirrored sunglasses,</li>



<li>and unresolved rage.</li>
</ul>



<p class="wp-block-paragraph">This is a movie where the police department sees a hostage situation and says:<br>“<em>You know what this needs? More property damage.</em>”</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Stallone cuts pizza with scissors because knives apparently weren’t intense enough.</li>



<li>Every line sounds like it was carved into granite.</li>



<li>The villains are an underground murder cult led by fitness enthusiasts.</li>
</ul>



<h3 class="wp-block-heading">Best Quote</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">“You’re the disease. I’m the cure.”</p>
</blockquote>



<p class="wp-block-paragraph">Subtle.<br>Measured.<br>Therapy-resistant.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Cobra (1986) - Official Trailer (HD)" width="450" height="253" src="https://www.youtube.com/embed/czzIGc7v6aI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h3 class="wp-block-heading">Incredible Fact</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The movie was reportedly trimmed from an even more absurd original cut. Which means this was somehow the restrained version.</p>
</blockquote>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
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<h2 class="wp-block-heading"><em>Howard the Duck</em> (1986)</h2>



<p class="wp-block-paragraph">Before the Marvel Cinematic Universe became a trillion-dollar cultural institution, it gave us &#8230; <em>Howard the Duck</em>. And honestly, maybe we&#8217;ve been chasing that kind of fearless insanity ever since?</p>



<p class="wp-block-paragraph">Produced by George Lucas, this movie asked the question nobody in human history had ever considered:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph"><em>&#8220;What if an anthropomorphic duck from another planet crash-landed in Cleveland and joined an 80s rock band?&#8221;</em></p>
</blockquote>



<p class="wp-block-paragraph">And instead of someone in the room saying, &#8220;<em>Guys, maybe let&#8217;s workshop this a little</em>,&#8221; Hollywood responded with an entire feature film and a marketing budget.</p>



<p class="wp-block-paragraph">The result is one of the strangest, most earnest, most gloriously weird movies ever made.</p>



<h3 class="wp-block-heading">Why You Should Watch It</h3>



<ul class="wp-block-list">
<li>Lea Thompson commits to this movie like she&#8217;s filming <em>Casablanca</em>.</li>



<li>Jeffrey Jones transforms from quirky scientist into cosmic nightmare fuel with alarming enthusiasm.</li>



<li>The practical effects are peak 1980s &#8220;we&#8217;ll figure it out in post&#8221; craftsmanship &#8212; which meant actual people in actual duck suits.</li>
</ul>



<p class="wp-block-paragraph"><strong>Every generation has its cinematic fever dream.</strong></p>



<p class="wp-block-paragraph">Boomers got <em>Easy Rider</em>.<br>Gen X got <em>The Breakfast Club</em>.<br>Millennials got <em>Mean Girls</em>.<br>Xennials? We got a cigar-smoking alien duck fighting a Lovecraftian monster while an 80s synth-rock soundtrack absolutely refuses to apologize for itself.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe loading="lazy" title="Howard the Duck Official Trailer #2 - Tim Robbins Movie (1986) HD" width="450" height="338" src="https://www.youtube.com/embed/yeU4UlDWfKI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p class="wp-block-paragraph"><em>Howard the Duck</em> represents a magical era of Hollywood when executives occasionally looked at a completely unhinged idea and said: &#8220;<em>Yeah &#8230; let&#8217;s spend millions of dollars on that. What could possibly go wrong?</em>&#8220;</p>



<p class="wp-block-paragraph">The answer, of course, was: Absolutely everything. Which is precisely why we still talk about it 40 years later.</p>
</div>
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<h2 class="wp-block-heading"><em>Thunder in Paradise</em> (1994)</h2>



<p class="wp-block-paragraph">Before prestige television, before streaming, before anyone asked “<em>does this make sense?</em>” — there was <em>Thunder in Paradise</em>.</p>



<p class="wp-block-paragraph">Hulk Hogan stars as a mercenary/action hero piloting the most aggressively 90s vehicle ever conceived: A military speedboat with missiles, AI, stealth capabilities, and the design aesthetic of a Jet Ski sponsored by Monster Energy.</p>



<p class="wp-block-paragraph">This show/movie hybrid felt like someone put <em>Knight Rider</em>, <em>Baywatch</em>, and a protein shake into a blender.</p>



<h3 class="wp-block-heading">Why It Rules</h3>



<ul class="wp-block-list">
<li>Hulk Hogan delivers dialogue like he’s threatening a deli counter employee.</li>



<li>The boat has better technology than the Pentagon.</li>



<li>Every episode somehow escalates into international terrorism by minute 14.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The boat, “Thunder,” was allegedly worth over $1 million. Meanwhile the scripts were valued at roughly six Arby’s coupons.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
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<h2 class="wp-block-heading has-text-align-center"><strong>Honorable Mentions</strong></h2>



<p class="has-text-align-center wp-block-paragraph"><strong>Watch at your own risk! 😀</strong></p>



<p class="has-text-align-center wp-block-paragraph">Miami Connection (1987)<br>Super Mario Bros. (1993)<br>Anything with Steven Seagal<br>Killer Klowns from Outer Space (1988)<br>They Live (1988)<br>Earth Girls Are Easy (1988)<br>The Toxic Avenger (1984)</p>
</div>
</div>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">Final Thoughts: Why Did Hollywood Keep Making These Things?</h2>



<p class="wp-block-paragraph"><strong>Because the 1980s were completely unsupervised.</strong> Studios weren&#8217;t chasing cinematic universes, algorithmic engagement metrics, or twelve-quadrant demographic analyses. They were looking at a whiteboard that said things like:</p>



<ul class="wp-block-list">
<li>Kid steals an F-16 to rescue his dad.</li>



<li>Arm wrestling &#8230; but for glory.</li>



<li>Bigfoot moves into suburbia.</li>



<li>Trucks become evil because of a comet.</li>



<li>He-Man fights Skeletor in New Jersey.</li>



<li>Hulk Hogan is an alien mercenary living in the suburbs.</li>



<li>A sarcastic space duck from Cleveland.</li>



<li>A superboat with missiles and artificial intelligence captained by Hulk Hogan.</li>
</ul>



<p class="wp-block-paragraph">And instead of asking, &#8220;Should we make this?&#8221; someone simply asked:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Can we have it in theaters by Memorial Day?&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">The truth is, <strong>content is (and always will be) king</strong>! The VHS boom meant studios needed content; cable television needed content; video rental stores needed entire walls of content. If you had a recognizable star, a toy line, a professional wrestler, or an idea that sounded halfway interesting after two beers (or lines), there was a decent chance somebody would write you a check.</p>



<p class="wp-block-paragraph">Were they good? Objectively &#8230; sometimes not. But that&#8217;s not why we love them. We love them because they&#8217;re sincere.</p>



<p class="wp-block-paragraph">Nobody making <em>Iron Eagle</em> thought they were creating camp. Nobody filming <em>Howard the Duck</em> was aiming for ironic cult status. Michael Bay didn&#8217;t exist yet to wink at the audience. These filmmakers, actors, and studios believed every insane premise with their entire chest.</p>



<p class="wp-block-paragraph">And that sincerity matters.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph"><strong>For Xennials especially, these films are inseparable from childhood itself:</strong></p>



<ul class="wp-block-list">
<li>Saturday afternoons on cable.</li>



<li>Worn-out VHS tapes from the local rental store.</li>



<li>Watching something simply because it had a cool box cover and Hulk Hogan was on it.</li>
</ul>



<p class="wp-block-paragraph">They remind us of a time when discovering a movie felt accidental and magical, when entertainment wasn&#8217;t infinite, and when Hollywood occasionally looked at an absolutely ludicrous idea and said:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;You know what? Let&#8217;s spend eight million dollars and see what happens.&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">I mean, I wouldn&#8217;t turn down $8 million to &#8220;see what happens.&#8221; And I think we&#8217;re all glad they didn&#8217;t. </p>
</div>
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</div>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>How to Market to Existing Customers: 7 Ideas for Small Businesses </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/how-to-market-to-existing-customers-7-ideas-for-small-businesses/</link>
		
		<dc:creator><![CDATA[Rebecca Gutzmann]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 14:09:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=33136</guid>

					<description><![CDATA[The idea that connecting with your existing customers is more valuable than ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">The idea that connecting with your existing customers is more valuable than just trying to collect new ones is something we all kind of inherently know&nbsp;even if we&nbsp;don’t&nbsp;have the exact numbers behind it.&nbsp;But for a lot of small businesses who&nbsp;have to&nbsp;make the most out of every dollar in their marketing campaigns, it can be difficult&nbsp;to find effective, budget-friendly ways of reaching this segment. There are some tactics, though, that can make a difference without breaking the bank.&nbsp;</p>



<h2 class="wp-block-heading">Why Market to Existing Customers&nbsp;</h2>



<p class="wp-block-paragraph"><a href="https://growth.airship.com/rs/313-QPJ-195/images/digital_index_loyal_shoppers_report.pdf?version=0" target="_blank" rel="noreferrer noopener">The ROI from Marketing to Existing Online Customers</a>, part of the Adobe® Digital Index Report,&nbsp;broke down some&nbsp;of the numbers behind marketing to existing customers:&nbsp;</p>



<ul class="wp-block-list">
<li>In the U.S., 40% of revenue comes from returning or repeat purchasers, who&nbsp;represent&nbsp;only 8% of all visitors</li>



<li>Marketers in the U.S.&nbsp;must bring in 5 shoppers to equal the revenue of 1 repeat purchaser</li>



<li>Repeat purchasers account for even more revenue during the holiday season and times of slow economic growth&nbsp;</li>
</ul>



<p class="has-text-align-left wp-block-paragraph">In the report, they note that a much smaller percentage of digital marketing budgets are suited for marketing to&nbsp;returning&nbsp;and repeat purchasers.</p>



<p class="has-text-align-center extrawide blueback wp-block-paragraph"><em>The average retailer spends more than US$20 million annually on interactive marketing to persuade prospects to visit its websites, explore its product offerings, and make purchases.&nbsp;Because only a small fraction (approximately 1%, See Table 6) of these prospects actually&nbsp;purchase, retail marketers spend the bulk of their digital ad budgets&nbsp;acquiring&nbsp;new visitors.&nbsp;(page 3)</em>&nbsp;</p>



<p class="wp-block-paragraph">In contrast to new customers only seeing conversion rates of 1%, returning&nbsp;and repeat purchasers have conversion rates that are five and nine times higher, respectively.&nbsp;</p>



<h2 class="wp-block-heading">How Your Small Business Can Market to Existing Customers&nbsp;</h2>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="667" src="https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-1024x667.jpg" alt="An image of a wooden table with a cup of coffee and orange pen next to a small chalkboard. On the chalkboard is a graphic stylized to look like it was made with chalk. Dangling light bulbs and gears from the edges around the words “It’s All About Relationships.”" class="wp-image-33138" style="aspect-ratio:1.5352402934630287;width:642px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-1024x667.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-400x261.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-768x501.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-1536x1001.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/08/small-biz-customer-marketing-2-2048x1335.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h3 class="wp-block-heading">Start With Understanding Your Customers&nbsp;</h3>



<p class="wp-block-paragraph">You&nbsp;can’t&nbsp;market to&nbsp;people you know nothing about, so your first step is collecting&nbsp;the data you have on your existing customers and clients&nbsp;in order to&nbsp;create a better understanding of who they are. Not just age, gender,&nbsp;and income, but also their purchasing&nbsp;and shopping behaviors, what you can discern about their lifestyles and motivations, and what they might have in common.&nbsp;All of&nbsp;these aspects can help inform&nbsp;the&nbsp;rest of your tactics.&nbsp;</p>



<h3 class="wp-block-heading">Follow Up Post-Sale and Ask for Feedback&nbsp;</h3>



<p class="wp-block-paragraph">One of the best ways&nbsp;to start a customer relationship&nbsp;is to follow up with them after the&nbsp;initial&nbsp;sale after a week or two to check in with how they are&nbsp;feeling about their purchase.&nbsp;Ask for and engage with their opinions and feedback&nbsp;and use it to inform next steps and changes.&nbsp;If these customers can see that their answers are really being listened to, that can be a huge&nbsp;component&nbsp;of building brand trust. Come back to these returning customers&nbsp;to get input on new products and&nbsp;services, and&nbsp;encourage them to leave honest reviews.&nbsp;</p>



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<h3 class="wp-block-heading">Create Highly Focused Content&nbsp;</h3>



<p class="wp-block-paragraph">Your existing customers&nbsp;can and should&nbsp;drive a targeted content strategy. From their data, their behavior, and their feedback, you may find that there are reoccurring questions and topics that come up&nbsp;time and again. You can&nbsp;leverage&nbsp;those trends to drive&nbsp;a campaign of blogs, social media posts, articles, and&nbsp;potentially third-party&nbsp;link building.&nbsp;</p>



<h3 class="wp-block-heading">Set Up Customer Loyalty Programs&nbsp;</h3>



<p class="wp-block-paragraph">Everyone loves getting something extra, which is why customer loyalty programs are popular.&nbsp;The type of loyalty program varies from business to business, but it can involve tactics like:&nbsp;</p>



<ul class="wp-block-list">
<li>Stacking small rewards that eventually add up to larger ones</li>



<li>Tie purchases to shared values by linking a percentage of their purchases to&nbsp;particular charities</li>



<li>Offer exclusive discounts and freebies for multiple purchases or&nbsp;particular products&nbsp;</li>
</ul>



<p class="wp-block-paragraph">Keep the process simple and easy to use so that&nbsp;it’s&nbsp;easy for your customers to sign up and&nbsp;participate.&nbsp;</p>



<h3 class="wp-block-heading">Set Up&nbsp;Personalized Communications and Recommendations&nbsp;</h3>



<p class="wp-block-paragraph">The data you gather on your customers should directly influence your communications with them,&nbsp;particularly with email marketing campaigns.&nbsp;<a href="https://edwardsschoen.com/blog/digital-marketing/building-an-email-list-for-small-businesses-a-2026-how-to-guide/" target="_blank" rel="noreferrer noopener">We’ve discussed before</a>&nbsp;how&nbsp;important it is for small businesses to personalize their email lists, and&nbsp;it’s&nbsp;an extremely effective tool for staying connected to your customers. Based on their&nbsp;shopping behaviors and purchases, you can&nbsp;keep them in the loop on new developments,&nbsp;offer them recommendations that&nbsp;align with their needs and interests, and even call out and celebrate their special days, like birthdays, so they feel understood and seen.&nbsp;</p>



<h3 class="wp-block-heading">Host Customer Appreciation Days or Other Events&nbsp;</h3>



<p class="wp-block-paragraph">This one might be a little more costly or resource-dependent than other tactics on this&nbsp;list, but&nbsp;hosting a special live event can work on multiple levels. Customer appreciation events can help&nbsp;demonstrate&nbsp;how much&nbsp;you value your clients and build brand reputation and loyalty, but it can also serve as a launchpad for new products,&nbsp;additional&nbsp;sales, and feedback&nbsp;collection.&nbsp;&nbsp;</p>



<h3 class="wp-block-heading">Run a Reactivation Campaign&nbsp;</h3>



<p class="wp-block-paragraph">If you&nbsp;haven’t&nbsp;already been&nbsp;maintaining&nbsp;a connection with your existing customers and/or if&nbsp;you’ve&nbsp;had customers who have fallen away, a reactivation campaign&nbsp;can bring a new infusion of energy into your marketing. This often looks like a series of emails with messaging tailored explicitly to people who previously connected with your brand&nbsp;but&nbsp;have ghosted&nbsp;your&nbsp;communications in recent months.&nbsp;If you can re-engage even a handful of these customers, it can pay off quicker and more effectively than trying to get customers who are&nbsp;brand-new.&nbsp;</p>



<div class="wp-block-group secondarybg fullwide"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Keeping the Customer Connections&nbsp;</h2>



<p class="wp-block-paragraph">Marketing to your existing customers can be one of the best uses&nbsp;of&nbsp;your&nbsp;budget, time, and resources.&nbsp;For any small business owner who is looking for guidance on building marketing campaigns that will&nbsp;keep their clients and customers engaged, connecting&nbsp;with&nbsp;a digital marketing&nbsp;partner&nbsp;can be invaluable. If&nbsp;you’re&nbsp;interested in&nbsp;getting started,&nbsp;<a href="https://edwardsschoen.com/contact/" target="_blank" rel="noreferrer noopener">contact us at EdwardsSchoen</a>, and&nbsp;we’d&nbsp;be happy to discuss&nbsp;your needs and how the right media marketing mix can meet them.&nbsp;</p>
</div></div>



<p class="wp-block-paragraph"></p>
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		<item>
		<title>Paid vs. Owned vs. Earned Media: What’s the Difference? </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/paid-vs-owned-vs-earned-media-whats-the-difference/</link>
		
		<dc:creator><![CDATA[Allen Harkleroad]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 16:51:47 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Paid Marketing]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=32714</guid>

					<description><![CDATA[The home services market is unique in some of its advertising challenges ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">The home services market is unique in some of its advertising challenges and needs. Encompassing everything from plumbing and HVAC to cleaning and pest control to roofing and remodeling, these are businesses that&nbsp;require&nbsp;drive and urgency because no&nbsp;&nbsp;</p>



<h2 class="wp-block-heading">What Is Paid Media?&nbsp;</h2>



<p class="wp-block-paragraph">Paid media is exactly what it says on the tin:&nbsp;it’s&nbsp;the ads, posts, and marketing that you pay for&nbsp;in order to&nbsp;get it to your ideal customers. Unlike traditional advertising,&nbsp;it’s&nbsp;aimed at boosting&nbsp;brand reputation and visibility and not just about selling a particular product or service.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Paid media includes things like:&nbsp;</p>



<ul class="wp-block-list">
<li>Paid search&nbsp;and pay-per-click</li>



<li>Social media ads</li>



<li>Sponsored podcast ads</li>



<li>TV and radio advertising</li>



<li>Ads for YouTube and streaming platforms</li>



<li>Online display ads and banners</li>



<li>Direct mail&nbsp;</li>
</ul>



<p class="wp-block-paragraph">The&nbsp;benefits of paid media are that it can be implemented and scaled up quickly and targeted to specific demographics.&nbsp;It’s&nbsp;an especially effective way to reach customers who might already be&nbsp;interested in or&nbsp;actively searching for you.&nbsp;</p>



<p class="wp-block-paragraph">The biggest challenge with paid media is that it relies on you having the budget to keep it going, whether&nbsp;it’s&nbsp;for Google AdSense&nbsp;or an ad spot during the local news&nbsp;or a paid&nbsp;YouTube&nbsp;sponsorship.&nbsp;</p>


<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="540" src="https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-1024x540.jpg" alt="Excited girl films herself while opening a package at home. The influencer shares her first impressions of what's inside during a sponsored social media haul." class="wp-image-32717" style="aspect-ratio:1.8963222315460517;width:686px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-1024x540.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-400x211.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-768x405.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-1536x810.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/08/paidownedmedia2-scaled-e1786553206235-2048x1080.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<h2 class="wp-block-heading">What Is Owned Media?&nbsp;</h2>



<p class="wp-block-paragraph">Owned media&nbsp;is the advertising and content you produce and share on your own website, socials, and audience.&nbsp;It’s&nbsp;the long-term&nbsp;strategy for&nbsp;establishing&nbsp;your brand image and building authority in your industry.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Owned media includes things like:&nbsp;</p>



<ul class="wp-block-list">
<li>Your website</li>



<li>Blogs and articles</li>



<li>Whitepapers and&nbsp;ebooks</li>



<li>Brochures</li>



<li>Your social media accounts</li>



<li>Email newsletters and subscriber lists&nbsp;</li>
</ul>



<p class="wp-block-paragraph">The benefits of owned media&nbsp;are right there in the name—it&#8217;s&nbsp;owned,&nbsp;it’s&nbsp;yours. You have control of&nbsp;what’s&nbsp;being posted and the messages&nbsp;and values&nbsp;you’re&nbsp;portraying to&nbsp;consumers.&nbsp;It also&nbsp;doesn’t&nbsp;incur the same costs as paid media.&nbsp;</p>



<p class="wp-block-paragraph">The biggest challenge of owned media is that your own website and platforms&nbsp;likely won’t&nbsp;have the same reach, so there is less chance for discoverability&nbsp;for brand-new consumers who&nbsp;aren’t&nbsp;familiar with you.&nbsp;</p>



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<h2 class="wp-block-heading">What Is Earned Media?&nbsp;</h2>



<p class="wp-block-paragraph">Earned media&nbsp;is different from sponsored spots or&nbsp;paid&nbsp;ad reads; it is,&nbsp;instead,&nbsp;free coverage from an independent third party.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">Earned media includes things like:&nbsp;</p>



<ul class="wp-block-list">
<li>Coverage on news programs or talk shows</li>



<li>Endorsements on podcasts or radio</li>



<li>Social media influencers naming and recommending your brand</li>



<li>Customers naturally sharing and reviewing you online&nbsp;</li>
</ul>



<p class="wp-block-paragraph">The benefits of earned media—sometimes also called user-generated content (UGC)—are that it carries the most credibility and weight with other consumers&nbsp;and can be extraordinarily&nbsp;beneficial to your marketing.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">The&nbsp;biggest&nbsp;challenge with earned media is that you&nbsp;can’t&nbsp;control it;&nbsp;it is entirely organic. It relies on well-crafted public relations&nbsp;and relationship-building,&nbsp;not just with journalists and influencers, but also with your own current customers.&nbsp;</p>



<h2 class="wp-block-heading">Best Practices for Using Paid, Owned and Earned Media&nbsp;</h2>



<p class="wp-block-paragraph">For all the pros and cons&nbsp;of each, the best marketing strategy will&nbsp;utilize&nbsp;a balance of all three of these media types to achieve the best results&nbsp;in your campaign.&nbsp;Your budget, your resources, and your goals&nbsp;all will&nbsp;factor into the overall&nbsp;makeup of&nbsp;your&nbsp;sales funnel.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">When&nbsp;you’re&nbsp;developing your strategy,&nbsp;it’s&nbsp;important to stay flexible so you&nbsp;can adjust and pivot as needed depending on your key performance indicators.&nbsp;It’s&nbsp;okay for these three types of media to interact and overlap; they should work together.&nbsp;&nbsp;</p>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<p class="wp-block-paragraph"><strong>Use paid media when&#8230;</strong>&nbsp;</p>



<ul class="wp-block-list">
<li>You have space in your budget and a clear idea of where it will best be spent.&nbsp;Throwing money&nbsp;around randomly will be a waste.</li>



<li>You need instant visibility and to drive more awareness at the top of the sales funnel.&nbsp;</li>
</ul>



<p class="wp-block-paragraph">Utilize tools like&nbsp;Google Trends, Looker Studio, Microsoft Clarity, and the Ads Managers and Ads Libraries offered by Google, Meta, and&nbsp;Tiktok.&nbsp;Measure the effectiveness of your paid media through metrics like click-thru rate, cost-per-click, return on ad spend,&nbsp;reach and impressions, and cost per acquisition.&nbsp;</p>



<p class="wp-block-paragraph"><strong>Use owned media when&#8230;</strong>&nbsp;</p>



<ul class="wp-block-list">
<li>Your primary concern is control over not just what message you want to convey, but where it appears.</li>



<li>You have the time to commit to&nbsp;consistent, long-term messaging that builds and supports the middle of the funnel.&nbsp;</li>
</ul>



<p class="wp-block-paragraph">Utilize tools that offer detailed data on content and social media performance&nbsp;and website heatmapping, as well as&nbsp;solid email marketing and customer relationship management&nbsp;platforms.&nbsp;Measure the effectiveness of owned media through metrics like website traffic, bounce rate and time on page,&nbsp;search engine performance, email open and click-thru rates, and social engagement.&nbsp;</p>



<p class="wp-block-paragraph"><strong>Use earned media when&#8230;</strong>&nbsp;</p>



<ul class="wp-block-list">
<li>You have the personnel resources to invest in&nbsp;strategic public relations outreach, content creation, and relationship building.</li>



<li>Your&nbsp;top priority is supporting the bottom of the sales funnel by building trust and authority.&nbsp;</li>
</ul>
</div></div>



<p class="wp-block-paragraph">Earned media is difficult to track, but there are tools like&nbsp;Brandwatch&nbsp;that offer media monitoring and reporting, plus Google Alerts, which alert you of media coverage for free. Measure the effectiveness of earned media through metrics like third-party backlinks, quality press mentions, social shares and mentions, influencer shoutouts, and reviews.&nbsp;</p>



<div class="wp-block-group secondarybg fullwide"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading">Create a Better Media Balance&nbsp;</h2>



<p class="wp-block-paragraph">There is space for all these different media aspects in everyone’s marketing campaign; the trick is creating a&nbsp;balanced strategy that&nbsp;delivers on&nbsp;your goals. If&nbsp;you’re&nbsp;not sure where or how to begin,&nbsp;connecting with a digital marketing partner can be invaluable. If&nbsp;you’re&nbsp;interested in&nbsp;getting started, <a href="https://edwardsschoen.com/contact/" data-type="link" data-id="https://edwardsschoen.com/contact/">contact us at&nbsp;EdwardsSchoen</a>, and&nbsp;we’d&nbsp;be happy to discuss&nbsp;your needs and how the right media marketing mix can meet them.&nbsp;</p>
</div></div>



<p class="wp-block-paragraph"></p>
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		<title>Offbeat August Holidays in America (or, at least ones we made up)</title>
		<link>https://edwardsschoen.com/blog/getting-off-track/offbeat-august-holidays-in-america-or-we-at-least-made-up/</link>
		
		<dc:creator><![CDATA[Jamon Abercrombie]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 16:12:51 +0000</pubDate>
				<category><![CDATA[Getting Off Track]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=30591</guid>

					<description><![CDATA[August is America&#8217;s weird uncle of a month. It&#8217;s hot enough to ...]]></description>
										<content:encoded><![CDATA[
<div class="wp-block-columns extrawide dkgrayback negativetop is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h2 class="wp-block-heading">August is America&#8217;s weird uncle of a month.</h2>



<p class="wp-block-paragraph">It&#8217;s hot enough to fry an egg on the driveway, every Target has committed an act of violence against summer by stocking Halloween decorations, and kids are hanging onto summer freedom like your mom hanging onto that drawer full of AOL trial CDs because &#8216;you never know.&#8217;</p>



<p class="wp-block-paragraph">As a kid, saying goodbye to summer break is like a Gen Xer hanging onto their original concert T-shirts that <em>absolutely</em>, <em>positively</em> still fit (looking at you, Allen?). Or like the last kid picked up at the community pool while the lifeguards literally stack chairs around them.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<p class="wp-block-paragraph">Naturally, this is also when Americans celebrate some of the strangest holidays ever conceived &#8230; but not major holidays with history and significance &#8212; the kind of celebrations that make you wonder whether somebody lost a bet in 1987 and accidentally created a national tradition.</p>



<p class="wp-block-paragraph">Summer is running on fumes, kids are trying to squeeze out every last cannonball before school starts, and adults pretend that buying a pumpkin spice latte in 97-degree weather is perfectly reasonable behavior.</p>



<p class="wp-block-paragraph">Here are a few wonderfully weird (<em>slightly fabricated</em>) American holidays that prove we are a nation of innovators, dreamers, and people with far too much free time.</p>
</div>
</div>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Sneak Some Zucchini Onto Your Neighbor&#8217;s Porch Day (August 8)</h3>



<p class="wp-block-paragraph">Every suburban gardener knows the truth: plant one zucchini seed, and by August you&#8217;ve somehow become the produce equivalent of a pyramid scheme.</p>



<p class="wp-block-paragraph">This unofficial holiday exists because home gardeners inevitably produce enough zucchini to feed an entire county fair. Rather than admitting defeat, Americans embraced chaos and turned it into a tradition: <strong>secretly leaving unwanted zucchini on neighbors&#8217; porches</strong>.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">It&#8217;s basically vegetable-based ding-dong ditch.</p>
</blockquote>



<p class="wp-block-paragraph">The unspoken rule? If you wake up to three giant squash on your doorstep, you don&#8217;t ask questions. You simply nod, accept your fate, and begin researching zucchini bread recipes like every generation before you.</p>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img decoding="async" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRO3mgEbEZUT3v5RhMeYathUYG_HMpmOGeNCsB_O1wrCCUP26eVAg60Va0&amp;s=10" alt=""/></figure>
</div>
</div>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex">
<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<h3 class="wp-block-heading">National Lazy Day (August 10)</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Finally! A holiday with realistic expectations.</p>
</blockquote>



<p class="wp-block-paragraph">National Lazy Day encourages Americans to rest, relax, and do absolutely nothing. Which feels downright revolutionary in a culture that turned burnout into a LinkedIn personality trait.</p>



<p class="wp-block-paragraph">Our parents&#8217; generation believed sitting down before dinner was a sign of moral weakness.</p>



<p class="wp-block-paragraph">Meanwhile, Millennials invented hustle culture, and Gen Z is trying to convince everyone that (aside from them &#8220;<em>discovering everything</em>&#8220;) answering emails after 5 PM constitutes a human rights violation.</p>



<p class="wp-block-paragraph">National Lazy Day splits the difference.</p>



<p class="wp-block-paragraph">Its official position is simple: Take a nap. The spreadsheets will still be there tomorrow.</p>
</div>



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<h3 class="wp-block-heading">National Garage Sale Day (Second Saturday in August)</h3>



<p class="wp-block-paragraph">Nothing captures the American spirit quite like attempting to sell a 1994 bread maker for four dollars.</p>



<p class="wp-block-paragraph">National Garage Sale Day celebrates our collective belief that somebody, somewhere, absolutely needs that box of tangled RCA cords and VHS copies of <em>Major League 3</em>.</p>



<p class="wp-block-paragraph">It&#8217;s a beautiful tradition. One family&#8217;s junk becomes another family&#8217;s &#8220;vintage find, and the greatest negotiations in human history have happened in suburban driveways:</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">&#8220;Will you take fifty cents?&#8221;<br>&#8220;Lady, that&#8217;s a perfectly good weed whacker.&#8221;</p>
</blockquote>



<p class="wp-block-paragraph">The free market was never more pure.</p>
</div>



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<h3 class="wp-block-heading">National Tell a Joke Day (August 16)</h3>



<p class="wp-block-paragraph">An entire day dedicated to bad puns, dad jokes, and that one coworker who&#8217;s been waiting eleven months to tell the same joke about Mondays &#8230; and we&#8217;re here for it!</p>



<p class="wp-block-paragraph">The internet has convinced everyone that humor needs to be edgy, ironic, or optimized for <em>the</em> algorhythm. Sometimes a terrible pun is exactly what civilization requires.</p>



<p class="wp-block-paragraph">It&#8217;s one of the few things left that doesn&#8217;t require a monthly subscription fee. And honestly, society could probably use more people telling harmless, terrible jokes and fewer people arguing on the internet.</p>



<p class="wp-block-paragraph">National Tell a Joke Day exists to remind us that making people groan is still technically making people laugh &#8230; as dads across America have proven for generations.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">What&#8217;s the difference between a well-dressed man on a unicycle and a poorly-dressed man on a bicycle? <strong>Attire</strong>.</p>
</blockquote>
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<h3 class="wp-block-heading">National Roller Coaster Day (August 16)</h3>



<p class="wp-block-paragraph">Apparently August 16 wasn&#8217;t weird enough on its own, so America also dedicated it to giant machines designed to convince your internal organs to rearrange themselves.</p>



<p class="wp-block-paragraph">National Roller Coaster Day celebrates one of our nation&#8217;s greatest achievements: paying money to experience controlled terror.</p>



<p class="wp-block-paragraph">As kids, roller coasters represented freedom and adventure. As adults, they mostly represent lower back concerns and asking questions like:</p>



<ul class="wp-block-list">
<li>&#8220;How long does this ride last?&#8221;</li>



<li>&#8220;When was this thing inspected?&#8221;</li>



<li>&#8220;Is there a chiropractor nearby?&#8221;</li>



<li>&#8220;What happened to the Zambizi Zinger?&#8221;</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The spirit remains willing. The lumbar support does not.</p>
</blockquote>
</div>



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<h3 class="wp-block-heading">National Senior Citizens Day (August 21)</h3>



<p class="wp-block-paragraph">President Ronald Reagan established National Senior Citizens Day in 1988 as a day to celebrate the generation that survived wars, economic disasters, and raising Gen X kids with virtually no supervision whatsoever.</p>



<p class="wp-block-paragraph">These are the people &#8230;</p>



<ul class="wp-block-list">
<li>Who told us to come home when the streetlights came on.</li>



<li>Who drank coffee at age nine.</li>



<li>Who thought seatbelts were a prank.</li>



<li>Who can somehow fix anything with duct tape, WD-40, and pure stubbornness.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Respect your elders. They&#8217;ve seen things.</p>
</blockquote>
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<h3 class="wp-block-heading">National Tooth Fairy Day (August 22)</h3>



<p class="wp-block-paragraph">The Tooth Fairy is perhaps the greatest long-running confidence scheme in American parenting history.</p>



<p class="wp-block-paragraph">We&#8217;re expected to believe that a magical being collects discarded human teeth and pays cash for them &#8230; No questions asked. No explanation given. &#8230; And every generation simply accepts this arrangement.</p>



<p class="wp-block-paragraph">National Tooth Fairy Day celebrates one of childhood&#8217;s weirdest traditions and reminds parents everywhere that inflation affects mythical creatures too.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">What used to cost a quarter now apparently requires a Venmo account.</p>
</blockquote>



<p class="wp-block-paragraph">Celebrate responsibly by watching Dwayne Johnson&#8217;s The Tooth Fairy movie &#8212; or irresponsibly &#8212; suffering through Larry the Cable Guy&#8217;s sequel.</p>
</div>



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<h3 class="wp-block-heading">National Toilet Paper Day (August 26)</h3>



<p class="wp-block-paragraph">Before 2020, this was just another quirky calendar holiday. After 2020, it became a solemn remembrance. Never forget:</p>



<ul class="wp-block-list">
<li>The Great Toilet Paper Panic.</li>



<li>The empty store shelves.</li>



<li>The Costco parking lot standoffs.</li>
</ul>



<p class="wp-block-paragraph">The collective decision that two hundred rolls of Charmin somehow represented preparedness.</p>



<p class="wp-block-paragraph">But also never forget, we used to have so much toilet paper that we would decorate each others&#8217; trees with it on a random Tuesday night!</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Future historians are going to study these periods with absolute bewilderment. They&#8217;ll be right to do so.</p>
</blockquote>
</div>



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<h3 class="wp-block-heading">National Beach Day (August 30)</h3>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">The perfect holiday to close out summer.</p>
</blockquote>



<p class="wp-block-paragraph">National Beach Day isn&#8217;t particularly weird on its own &#8230; until you realize how universally irrational humans become around beaches.</p>



<ul class="wp-block-list">
<li>We willingly sit in 95-degree heat. </li>



<li>We cover ourselves in oil. </li>



<li>We track enough sand into our cars to create small ecosystems.</li>



<li>We spend four hours packing equipment for an activity that mostly involves sitting still and occasionally yelling, &#8220;Watch this!&#8221;</li>
</ul>



<p class="wp-block-paragraph">But, every single summer (or <em>days</em> for some of us), we can&#8217;t wait to do it all over again.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">Because some traditions are bigger than logic.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
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<h2 class="wp-block-heading">Final Thoughts: The World Needs More Weird Holidays</h2>



<p class="wp-block-paragraph">Appreciate humanity&#8217;s commitment to absolute nonsense. They&#8217;re reminders that not everything needs to be productive, monetized, or optimized for engagement metrics.</p>



<p class="wp-block-paragraph">Sometimes people just decide that: </p>



<ul class="wp-block-list">
<li>Zucchini deserves its own day.</li>



<li>Or that roller coasters should be celebrated.</li>



<li>Or that senior citizens ought to be honored for surviving decades of cultural nonsense and still having the patience to explain how to balance a checkbook.</li>
</ul>



<p class="wp-block-paragraph">Because if America has taught us anything, it&#8217;s that if enough people agree something is worth celebrating, eventually somebody will put it on a calendar and call it a national holiday.</p>



<p class="wp-block-paragraph">Maybe we all need more ridiculous traditions, more harmless weirdness, and more excuses to celebrate things that don&#8217;t make a bit of sense.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="wp-block-paragraph">God bless this wonderfully weird country.</p>
</blockquote>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
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<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@the_jamon/video/7531139050179218718" data-video-id="7531139050179218718" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@the_jamon" href="https://www.tiktok.com/@the_jamon?refer=embed">@the_jamon</a> <p></p> <a target="_blank" title="♬ original sound - ROME" href="https://www.tiktok.com/music/original-sound-7530747914285517599?refer=embed">♬ original sound &#8211; ROME</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script>
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		<title>How to Find the Right Digital Marketing Agency for Home Services Contractors </title>
		<link>https://edwardsschoen.com/blog/digital-marketing/how-to-find-the-right-digital-marketing-agency-for-home-services-contractors/</link>
		
		<dc:creator><![CDATA[Beth Ashby]]></dc:creator>
		<pubDate>Fri, 24 Jul 2026 17:20:00 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<guid isPermaLink="false">https://edwardsschoen.com/?p=31778</guid>

					<description><![CDATA[The home services market is&#160;unique in some of its advertising challenges and ...]]></description>
										<content:encoded><![CDATA[
<p class="extrawide dkgrayback negativetop wp-block-paragraph">The home services market is&nbsp;unique in some of its advertising challenges and needs.&nbsp;Encompassing everything from plumbing and HVAC to cleaning and pest control to roofing and remodeling, these&nbsp;are businesses that&nbsp;require&nbsp;drive and urgency because no bookings on the calendar&nbsp;spells&nbsp;bad news&nbsp;for the bottom line. The right marketing agency can be an essential partner for home services contractors, but how do they go about choosing the right one?&nbsp;</p>



<h2 class="wp-block-heading">What Home Services Contractors Should Look for in a Marketing Agency&nbsp;</h2>



<h3 class="wp-block-heading">Localized&nbsp;Focus&nbsp;</h3>



<p class="wp-block-paragraph">Your home services business has a finite number of people and homes in your service area and&nbsp;likely several&nbsp;competitors around you. It&nbsp;doesn’t&nbsp;necessarily matter what your random search stats are looking like if the customers closest to you&nbsp;aren’t&nbsp;finding you.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">The right home services marketing agency is going to understand that and build strategies around it.&nbsp;They’ll&nbsp;have a detailed plan&nbsp;for location-specific keywords, inclusion in trusted directories,&nbsp;optimizing for&nbsp;that all-important “near me” search, and so on.&nbsp;It’s&nbsp;not just about&nbsp;any old SEO;&nbsp;it’s&nbsp;about&nbsp;targeted, localized search engine rankings that make&nbsp;it to&nbsp;the top.&nbsp;</p>



<div class="wp-block-group extrawide blueback"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained">
<h3 class="wp-block-heading">Budget Efficiency&nbsp;</h3>



<p class="wp-block-paragraph">A&nbsp;local&nbsp;home services business&nbsp;doesn’t&nbsp;always have a high-powered budget to throw at marketing. Their revenue primarily goes to paying technicians and skilled workers, covering material costs, and&nbsp;maintaining&nbsp;or upgrading equipment.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">A good digital marketing agency for home services contractors, therefore, is going to know how to make the most of every available dollar.&nbsp;They’re&nbsp;going to be able to do more with less in areas like paid&nbsp;and social ads, aiming less for volume and more for smart, targeted, well-crafted messages that speak to the people in your area.&nbsp;</p>
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<div class="wp-block-image">
<figure class="alignright size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="535" src="https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-1024x535.jpg" alt="A young woman stands in her kitchen with a plumber who holds out a clipboard, talking her through information on maintenance service and repairs. " class="wp-image-31780" style="aspect-ratio:1.914017131242741;width:567px;height:auto" srcset="https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-1024x535.jpg 1024w, https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-400x209.jpg 400w, https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-768x401.jpg 768w, https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-1536x802.jpg 1536w, https://edwardsschoen.com/wp-content/uploads/2026/07/home-services-agency-2-2048x1070.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<h3 class="wp-block-heading">Urgency and&nbsp;Seasonality&nbsp;</h3>



<p class="wp-block-paragraph">No one tends to think about their plumbing until an emergency strikes. No one wonders what shape their roof is in until a hailstorm hits. Home services customers are often driven by urgency and/or seasonality&nbsp;and need to&nbsp;make a decision&nbsp;on a quick timeline.&nbsp;</p>



<p class="wp-block-paragraph">This means&nbsp;partnering with a digital marketing agency that understands how to build a different kind of sales funnel, one that very clearly and directly tracks lead sources and streamlines the&nbsp;customer&nbsp;journey. A stressed customer is going to bolt at the first hiccup, so you need a home services marketing team that nows how to automate booking and customer communication.&nbsp;</p>



<h3 class="wp-block-heading">Reviews and Reputation&nbsp;</h3>



<p class="wp-block-paragraph">Authority and trust are key in an industry like home services.&nbsp;<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">97% of consumers</a>&nbsp;read reviews of local&nbsp;businesses, and&nbsp;<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">2 out of 5 consumers</a>&nbsp;read reviews every time they look for a business.&nbsp;And&nbsp;it’s&nbsp;not&nbsp;just about&nbsp;Google, either; the&nbsp;<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">average consumer</a>&nbsp;looks at six different review sites.&nbsp;&nbsp;</p>



<p class="wp-block-paragraph">So&nbsp;any home services marketing agency needs to be comfortable with reputation management strategies. They need to know how to&nbsp;automate communications&nbsp;to&nbsp;current customers that make it easy for them to leave their reviews in multiple places. They need to have response flows ready to&nbsp;respond to both positive and negative feedback quickly and effectively.&nbsp;</p>



<h3 class="wp-block-heading">New Technology&nbsp;</h3>



<p class="wp-block-paragraph">The way internet search functions&nbsp;is&nbsp;changing.&nbsp;<a href="https://www.brightlocal.com/research/local-consumer-review-survey/" target="_blank" rel="noreferrer noopener">AI and voice search</a>&nbsp;are rising in popularity, and&nbsp;more and more&nbsp;people are finding their recommendations for local businesses through platforms like ChatGPT,&nbsp;TikTok, and YouTube.&nbsp;</p>



<p class="wp-block-paragraph">The only constant in digital marketing is&nbsp;change, and the right agency for home services contractors will be able to help your business navigate that. You need&nbsp;marketing teams that stay&nbsp;agile and nimble&nbsp;and ready to learn and adapt quickly.&nbsp;</p>



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<h2 class="wp-block-heading">Find a Partner in Home Services&nbsp;</h2>



<p class="wp-block-paragraph">When it comes to marketing for&nbsp;home services, partnering with the right&nbsp;digital&nbsp;agency is&nbsp;essential to booking jobs and growing your business.&nbsp;By understanding&nbsp;your company, your needs, and your local area,&nbsp;you can&nbsp;ask the right questions and&nbsp;ensure that&nbsp;you&nbsp;choose the perfect&nbsp;partner&nbsp;to&nbsp;support&nbsp;your&nbsp;goals.&nbsp;</p>



<p class="wp-block-paragraph">If you’re interested in learning more, you can always contact our <a href="https://edwardsschoen.com/advertising/home-services/" data-type="link" data-id="https://edwardsschoen.com/advertising/home-services/">home services marketing experts</a> at EdwardsSchoen, and we’d be happy to discuss options with you on how to connect with your ideal customers. </p>
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