EdwardsSchoen is an education marketing company that focuses on enrollment strategies and consulting services. With decades of experience in higher education and dozens more in direct response marketing, the group understands that each university and student population is unique. ES prides themselves on developing individualized strategies for each of their partners, offering insights and solutions throughout the entire enrollment life cycle.
Building an internal structure and service model with appropriate resources, analytics, tactical execution and strategic oversight are core to the ES approach in building successful partnerships; starting with an understanding of the partner’s unique position in the market and the opportunities that exist given those dynamics. ES believes that building and employing strategies based on a foundation of insights and data is paramount.
Aaron Edwards and Jeremy Schoen have been in higher education marketing strategies and execution since the early 2000’s. In 2017, they embarked on ES with a simple philosophy in mind: to meet the needs of their clients by building a company that married large agency experience with small agency nimbleness and oversight. In short, they love what they do and want ensure the mutual success of their clients, employees and the industry at large.