B2B Marketing

All of these questions come down to finding the right marketing partner who can develop advertising solutions that speak to the data collectors, the decision makers. The kinds of solutions that dig deep and demonstrate your knowledge, value, and subject matter expertise. It’s a juggling act that takes time and resources that you might not have to spare. 

You Need a Partner 

If you’ve tried to manage your own B2B marketing campaign in the past, you’re probably well aware of how often and how quickly things in the digital advertising sphere can change. It can be impossible to know where to prioritize your budget, what kind of channel mix fits your unique goals, and how to create real connections with businesses who want what you have to offer. 

As a digital media-focused B2B marketing agency, EdwardsSchoen prioritizes two key things: 

1. Understanding your ideal partners, the businesses that best fit your offerings and opportunities 
2. Utilizing accurate, real-time data behind all of our decision-making and campaign-building 

Your business is not like any other out there. Your unique selling points (USPs) are particular to you. That’s why we start every new partnership with an extensive analysis of your markets, programs, demographics, competition, and previous campaigns. 

The data game is everything in marketing these days — big data, small data, analytics, statistics, and, subsequently, being able to draw creative, actionable insights from all of these pieces. But more than that, at ES, we go one step further than the numbers to create a story that will resonate with your target audience.