Small Business Marketing

But how do you capitalize on that interest and connect with prospective customers when you’re a small business operation? 

You need someone who understands what it’s like to invest in the local community, someone who can develop unique solutions that fit both your needs and your budget. Someone who’s quick to adapt and can find new digital advertising tools to expand your reach.  

You Need a Partner 

If you’ve tried to manage your own digital marketing campaign in the past, you’re probably well aware of how often and how quickly things in the digital advertising sphere can change. It can be impossible to know where to prioritize your budget, what kind of channel mix fits your unique goals, and how to create real connections with the customers who are looking for what you have to offer.

As a digital media-focused small business marketing agency, EdwardsSchoen prioritizes two key things: 

1. Understanding how to bring in more consumers and convert them to loyal customers 
2. Utilizing accurate, real-time data behind all of our decision-making and campaign-building 

Your small business is not like any other out there. Your unique selling points (USPs) are particular to you. That’s why we start every new partnership with an extensive analysis of your markets, programs, demographics, competition, and previous campaigns. 

The data game is everything in marketing these days — big data, small data, analytics, statistics, and, subsequently, being able to draw creative, actionable insights from all of these pieces. But more than that, at ES, we go one step further than the numbers to create a story that will resonate with your target audience.