Print Advertising

Making Traditional Advertising Work For You

While many might tell you that print marketing is dead, the truth is that’s far from the case. Print media continues to be an effective and trusted channel for reaching audiences, especially when integrated as part of a larger, multi-channel strategy.

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Print advertising may no longer look like pages and pages of competing ads printed side-by-side in The New York Times like back in the ’90s, but it remains a powerful way to connect with audiences in a more personal and lasting way. Physical materials such as magazines, brochures, flyers, and business cards help your brand make a tangible impression which is something that can be harder to achieve in an entirely digital environment.

At EdwardsSchoen, we approach print advertising as more than just ink on paper. We see it as a strategic tool for brand storytelling, credibility building, and complementing digital touchpoints. Whether it’s used to reinforce your brand identity, drive local awareness, or support enrollment or sales campaigns, print remains an invaluable component of a well-rounded marketing plan.

Integrating Print with Digital Strategies

Print doesn’t exist in a vacuum; it’s part of the larger ecosystem of how consumers discover and engage with your brand. QR codes, personalized URLs, and call-to-action tracking can easily connect printed materials with digital campaigns, helping you measure engagement and drive traffic online.

By aligning design, messaging, and distribution with your digital marketing efforts, print can help extend reach, strengthen brand recall, and add a tactile, memorable element to your campaigns.

A person using a smart phone while looking at a brochure

Print Marketing Opportunities We Recommend

In particular, at ES, we like to look at print marketing opportunities like:

Direct Mail

Because this can be personalized and focused on recipients who truly meet your consumer demographics, direct mail can be extremely effective. Whether you’re announcing a new program, promoting an event, or staying in touch with past customers, well-crafted mail pieces can cut through the noise and drive meaningful engagement.

Our marketing agency can manage the creative development of your direct mail campaign, as well as both purchased and internal lists you’d like to target. We also track performance through unique offer codes, URLs, and other conversion methods to measure ROI and optimize future campaigns.

Out-of-Home

OOH advertising efforts encompass a wide variety of outdoor media, like billboards, wallscapes, posters, and other signage that people see while they’re out and about. Maybe it’s on a bus during the morning commute or a mobile billboard on the side of a delivery truck.

Our advertising services team evaluates opportunities for any OOH efforts and manages both placement and creative, ensuring your message is seen by the right audience in the right context.

Brochures, Pamphlets, and Collateral

Printed materials can also serve as lasting touchpoints for potential customers, students, or partners. Professionally designed brochures, pamphlets, and handouts allow you to tell your story with depth and visual impact, perfect for events, trade shows, or community outreach.

Magazines and Newspapers

Whether in industry publications or local community papers, ads placed in the right magazines and newspapers can deliver targeted visibility to niche or regional audiences. ES handles ad design, copywriting, and placement strategy to ensure your brand stands out in print.

Why Print Still Matters

In an increasingly digital world, consumers tend to trust what they can physically hold. Print materials feel more deliberate and credible — qualities that can reinforce your brand’s authenticity. For institutions, schools, and small businesses alike, print advertising offers staying power that lingers long after a social post scrolls by.

And with today’s data-driven targeting and creative printing options, print campaigns can be as modern and measurable as their digital counterparts.

Our Marketing Services

We run the gambit of solutions across the traditional media landscape, including:

Television

From regional cable buys to connected TV (CTV) spots, our video campaigns combine compelling storytelling with strategic placement to maximize visibility and recall.

Radio

Reach audiences during their daily commutes or streaming sessions. We handle everything from script development to ad placement on both terrestrial and digital radio platforms.

Magazines, newspapers, and direct mail still command attention, especially in local markets. Our print campaigns are designed for maximum visual impact and longevity, connecting your message with readers who engage more deeply with physical media.