Converting Audio Advertising Into New Leads
In the age of Spotify Premium and ad-free subscriptions, it can be easy to overlook radio advertising. But the reality is, millions of Americans still tune in every day, whether they’re commuting to work, running errands, or streaming their favorite stations through smart speakers and mobile apps.
Radio remains one of the most personal and engaging forms of traditional media. Listeners often form strong connections with their favorite stations, DJs, and on-air personalities, which makes well-placed audio advertising a trusted and effective way to reach your audience. Incorporating radio marketing into your strategic plan could mean increasing the awareness of your brand.
At EdwardsSchoen, we help brands tap into this power by combining audience insights, creative storytelling, and strategic placement to make your message stand out in a crowded airspace.
Making Radio Work in the Modern Marketing Mix
Today’s radio landscape goes beyond the AM/FM dial. With options spanning terrestrial radio, satellite radio, and digital streaming platforms like Pandora, iHeartRadio, and Spotify, audio advertising offers opportunities to connect with targeted audiences in new ways.
We help you identify the most effective platforms and formats to meet your campaign goals like driving awareness or promoting an event. Our team handles everything from research and media buying to creative production and performance tracking, ensuring your message reaches the right ears at the right time.
What’s Included in Our Radio Advertising Services
Our suite of marketing services includes determining opportunities to build brand awareness through radio advertising channels, securing placements, and writing and producing ad content. This includes:
- Live reads – Ads read by trusted on-air personalities can add authenticity and credibility to your brand’s message.
- Sponsorships – Promote your business during specific segments, shows, or local events to reach engaged listeners in a relevant context.
- Straight reads – Clean, focused audio spots that deliver a clear message and strong call-to-action.
- Personified ads – Creative storytelling that brings your message to life with characters, dialogue, or sound effects for higher engagement.
- Testimonials – Real customer or spokesperson voices that build trust and relatability.
- Streaming Audio Ads – Dynamic ad placements integrated into music and podcast streaming platforms to reach listeners beyond traditional radio.
Whether your goal is to build brand recognition or drive direct response, we tailor each campaign to your target audience and budget.
Why Radio Advertising Still Works
Audio has a unique ability to engage people’s imagination. Unlike visual ads, radio relies on sound, tone, and pacing to connect emotionally with listeners, often creating stronger recall. Studies continue to show that consumers exposed to both radio and digital ads are more likely to take action than those who see digital ads alone.
By pairing traditional radio placements with digital tracking and analytics, we can measure performance, optimize messaging, and align your campaign with broader marketing goals. It’s this blend of creativity and strategy that makes radio advertising an effective part of a modern, integrated media plan.
Our Marketing Services
We run the gambit of solutions across the traditional media landscape, including:
Television From regional cable buys to connected TV (CTV) spots, our video campaigns combine compelling storytelling with strategic placement to maximize visibility and recall.
Radio Reach audiences during their daily commutes or streaming sessions. We handle everything from script development to ad placement on both terrestrial and digital radio platforms.
Print Magazines, newspapers, and direct mail still command attention, especially in local markets. Our print campaigns are designed for maximum visual impact and longevity, connecting your message with readers who engage more deeply with physical media.
Take the Next Step!
Call us today.
785.550.0610
In a brief discussion, we’re confident we can convert you from a prospective client into a satisfied partner.
