Leveraging the Big Benefits in Visual Media
The world of television advertising has evolved dramatically over the past fifteen years. With the rise of over-the-top (OTT) streaming platforms like Netflix, Hulu, Disney+, Amazon Prime Video, and YouTube, audiences now have more control than ever over what they watch and how they watch it.
Even with this shift, television and OTT advertising continue to be among the most effective ways to reach consumers on a large scale. Whether it’s through traditional broadcast TV, cable networks, or targeted streaming campaigns, video remains one of the most engaging storytelling mediums available.
At EdwardsSchoen, we understand how to make visual media work strategically within your broader marketing mix by blending traditional reach with digital precision to maximize your investment and impact.
Making Television and OTT Work Together
Modern TV advertising is no longer limited to prime-time slots and 30-second commercials. Instead, it’s about meeting audiences wherever they’re consuming video content from across televisions, tablets, phones, and streaming devices. By leveraging both traditional and digital video channels, we help ensure your message reaches viewers consistently across multiple screens.
Our marketing agency can make the most of the television and OTT channels by:
- Identifying high-value audience segments that align with your goals and analyzing which networks, platforms, or streaming services they frequent.
- Completing formal audience reviews using data such as demographic profiles, enrollment trends, and growth opportunities to determine campaign viability and optimize targeting.
- Utilizing compelling storytelling and creative messaging designed for multiscreen engagement to pull in key audience segments.
- Producing and managing your TV and OTT creative, leveraging our in-house expertise in partnership with trusted OTT vendors to deliver professional-quality video spots.
- Coordinating cross-channel campaigns that unify your television advertising with your digital, print, and social strategies for greater overall reach.
The Power of Video in Your Marketing Strategy
Video advertising allows you to convey emotion, build trust, and showcase your brand in ways that static ads simply can’t. Whether your goal is to build top-of-funnel awareness or drive direct conversions, television and OTT provide the flexibility to achieve both.
From regional broadcast spots to hyper-targeted streaming ads, we help tailor each campaign to your objectives by balancing reach, frequency, and cost efficiency. We also track key performance metrics such as view rates, impressions, and conversions to ensure your ad spend is driving measurable results.
Our team specializes in developing creative that tells your story visually and authentically. By pairing professional production with data-driven placement, we help your brand stand out across screens — from living rooms to laptops.
Why Television Advertising Still Works
Despite the growing number of digital options, TV remains one of the most trusted and influential advertising channels. It provides the scale, credibility, and emotional resonance that can elevate your brand above the noise of online competition.
When paired with OTT targeting and analytics, traditional television buys become even more powerful, combining broad awareness with precise measurement and optimization. This hybrid approach allows businesses to maximize exposure while still tracking performance and ROI.
Our Marketing Services
We run the gambit of solutions across the traditional media landscape, including:
Television From regional cable buys to connected TV (CTV) spots, our video campaigns combine compelling storytelling with strategic placement to maximize visibility and recall.
Radio Reach audiences during their daily commutes or streaming sessions. We handle everything from script development to ad placement on both terrestrial and digital radio platforms.
Print Magazines, newspapers, and direct mail still command attention, especially in local markets. Our print campaigns are designed for maximum visual impact and longevity, connecting your message with readers who engage more deeply with physical media.
Take the Next Step!
Call us today.
785.550.0610
In a brief discussion, we’re confident we can convert you from a prospective client into a satisfied partner.
