Spend More Time, Not Money on Your Core Marketing
In this article on Career Education Review, Aaron Edwards and Jeremy Schoen, Co-founders of EdwardsSchoen, emphasize the importance of refining existing marketing strategies rather than constantly chasing new trends. They urge that, with the increasing complexity and fragmentation of consumer engagement channels, educational institutions should focus on optimizing their current marketing efforts. The article provides a detailed guide on improving performance in key areas such as paid search, organic search, and social media, highlighting common pitfalls and strategies for enhancing efficiency.
Aaron and Jeremy advocate for meticulous audits of current campaigns to uncover opportunities for improvement, particularly in paid search, where they stress the importance of understanding search intent and conducting high-level analyses. They also emphasize the significance of organic traffic growth through SEO and continuous website optimization. In social media, they highlight the value of A/B testing and content strategy. Ultimately, the article encourages a strategic approach to marketing, focusing on proven channels to achieve better results without increasing budgets.
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