Digital Marketing
What Is B2B Marketing Segmentation? A Complete Guide for 2026
March 6, 2026 | Digital Marketing
by Rebecca Gutzmann
Whatever marketing sphere you’re working in, segmentation is a key tool for making the most …
SMS Marketing: How to Use Text Messaging to Increase Appointments
February 24, 2026 | Digital Marketing
by Allen Harkleroad
One of the most powerful tools at a business’s disposal in today’s …
Cupid, Compliance, and a Love Story for the Ages (a.k.a. ADA + Your Website)
February 12, 2026 | Digital Marketing | Industry News
by Jamon Abercrombie
The Patron Saint of Modern Web Design Ah, Cupid. The winged baby …
Ads Are Coming to ChatGPT: What That Means for You and Your Business
February 6, 2026 | Digital Marketing
by Allen Harkleroad
When the news dropped last month, you probably felt the aftershocks wherever you live: OpenAI, …
How to Create Content That Ranks in 2026
February 4, 2026 | Digital Marketing | SEO
by Allen Harkleroad
Search engine optimization has never been static, but 2026 is shaping up …
AI Marketing: How It Is Transforming Digital Strategies for 2026
January 28, 2026 | Digital Marketing
by Rebecca Gutzmann
Artificial intelligence (AI) tools have been cropping up everywhere in digital marketing for months and months now, but sometimes …
The Power of Video Marketing for Higher Education
January 15, 2026 | Digital Marketing | Paid Marketing
by Rebecca Gutzmann
We’re way past the days when video started and ended with commercials in between our favorite …
Trends Shaping the Future of Digital Marketing
October 14, 2025 | Digital Marketing
by Allen Harkleroad
How AI and other emerging trends are rewriting the marketing playbook for …
12 Strategies for Generating High-Quality B2B Leads in 2025
September 30, 2025 | Digital Marketing
by Rebecca Gutzmann
For the B2B space, it’s not about getting any old name and …
