Industry News
“How May I Assist You Today?”: Using AI-Powered Chatbots to Streamline the School Admissions Process
September 16, 2025 | Industry News
by Rebecca Gutzmann
Chatbots have been implemented on websites for years now, most often to …
From Prospective to Enrolled to Graduated: Leveraging Data in All Stages of the Student Journey
September 9, 2025 | Industry News
by Rebecca Gutzmann
Here at the start of the 2025-2026 school year, a lot of …
The Surge of Private Equity in Home Services
August 27, 2025 | Industry News
by Allen Harkleroad
Lately, private equity (PE) firms have been making waves in the home …
AI Overload: How to Use It Without Losing Your Brand Voice
August 21, 2025 | Industry News | Traditional Marketing
by Rebecca Gutzmann
Everyone’s being told to use AI. We’ve written articles on this very …
AIO, GEO, AEO, LLMNOP, What’s Happening!?
June 24, 2025 | Digital Marketing | Industry News
by Allen Harkleroad
The world of digital marketing and SEO is shifting…again. If you’ve spent …
The Importance of Thought Leadership in B2B Marketing
June 19, 2025 | Digital Marketing | Industry News
by Allen Harkleroad
In today’s crowded B2B marketplace, where buyers are increasingly skeptical and competitors …
The Rise of Online Program Managers in Higher Education
June 13, 2025 | Industry News
by Rebecca Gutzmann
Unless you have been living way off the grid, it should come …
Seasonal Marketing Strategies for Home Service Businesses
June 5, 2025 | Digital Marketing | Industry News | Traditional Marketing
by Allen Harkleroad
When you’re running a home service business, whether it’s HVAC, plumbing, landscaping, …
The Impact of Rising Digital Marketing Costs in 2025 and How Small Businesses Can Combat Them
May 28, 2025 | Digital Marketing | Industry News
by Rebecca Gutzmann
Trying to get the word out about your business can seem like …
