The Heart of Hurricane Season
September 4, 2025 | Getting Off Track
by Jamon Abercrombie
When September rolls around, many Americans start thinking about fall leaves, pumpkin …
The Surge of Private Equity in Home Services
August 27, 2025 | Industry News
by Allen Harkleroad
Lately, private equity (PE) firms have been making waves in the home …
AI Overload: How to Use It Without Losing Your Brand Voice
August 21, 2025 | Industry News | Traditional Marketing
by Rebecca Gutzmann
Everyone’s being told to use AI. We’ve written articles on this very …
Back to School: The Real Avengers Assemble
August 14, 2025 | Getting Off Track
by Jamon Abercrombie
Ah yes, back-to-school season. That magical time when Target transforms into a …
The Power of Local SEO for Small Businesses
August 5, 2025 | Digital Marketing | SEO
by Allen Harkleroad
In today’s digital world, small businesses aren’t just competing with the shop …
Too Many Reviews, Not Enough Stars
July 30, 2025 | Digital Marketing
by Allen Harkleroad
When it comes to your online reputation, stars matter. A lot. In …
Leveraging Referral Programs to Grow Your Home Service Business
July 23, 2025 | Traditional Marketing
by Allen Harkleroad
In the competitive world of home services, word-of-mouth remains one of the …
The Founding Fathers (and Mothers) of Marketing
July 3, 2025 | Traditional Marketing
by Allen Harkleroad
As we approach this 4th of July here in the United States, …
A Spark Through Time: The History of Fireworks and Independence Day
July 2, 2025 | Getting Off Track
by Jamon Abercrombie
Every year on the Fourth of July, Americans gather under the night …
