7 Things to Consider When Choosing a Higher Education Marketing Agency
September 20, 2022 | Digital Marketing
by EdwardsSchoen
If you’re not familiar with the higher education landscape, you’re probably not …
Internal Search – Why it’s Important
April 13, 2022 | SEO
by EdwardsSchoen
Internal Search on your website is an important feature that we often …
Google Loves Questions – Are You Using Them in Your SEO Strategies?
May 3, 2021 | SEO
by EdwardsSchoen
There is no question (see what I did there?) Google loves questions. …
Google’s Passage Indexing Update and What It Means For You
April 12, 2021 | SEO
by EdwardsSchoen
In late 2020 Google announced an update to their organic search ranking …
New Partnership: EdwardsSchoen to Manage Centura Colleges Marketing
February 10, 2021 | Industry News
by EdwardsSchoen
(Kansas City, MO. – Jan. 6th, 2020) EdwardsSchoen is partnering with the …
Conversational Search and Direct-Response Marketing
December 4, 2020 | Digital Marketing | SEO
by EdwardsSchoen
Since the early days of search engine optimization, Google has pioneered methods …
Google and Broad Match – Here We Go Again
November 17, 2020 | Digital Marketing | Paid Marketing
by EdwardsSchoen
In another attempt to take control back from the advertiser, Google is …
6/18/2020 UPDATE: COVID-19 and the EDU Digital Media Landscape
June 18, 2020 | Industry News
by EdwardsSchoen
A follow-up to to our May 14 and April 10 blogs that …
