Bigfoot, Santa and SEO – A Bit of Myth, Magic and a Touch of Mystery

What do Bigfoot, Santa and SEO have in common?

Everyone’s heard of Bigfoot, but no one has the definitive proof. Similarly, many people think they understand SEO, but the exact “recipe” for ranking success is often elusive and shrouded in mystery. Santa’s all about delivering presents overnight—just like SEO is about delivering organic traffic. People hope for a little miracle when they check rankings and traffic, but getting those “presents” requires careful strategy and work throughout the year (even if it looks like magic).

Everyone claims to know the “secret sauce” to get you to the top of the search results, but algorithms are complex and constantly changing. Like Santa and Bigfoot, it’s something people believe in and work toward—even if the exact methods are sometimes elusive. They all have a bit of myth, a bit of magic, and a touch of mystery! Let’s break it down:

Bigfoot

Also known as Sasquatch, the Skunk Ape, Yowie, or Yeti—has a lot in common with SEO in ways that only true believers might understand. Let’s break it down using some of Bigfoot’s other aliases:

  1. Sasquatch: Just as “Sasquatch” brings to mind a creature lurking in the wilderness, SEO often feels like an unseen force lurking behind search results, just out of reach. Every so often, you might catch a glimpse of what works, but it’s often fleeting and mysterious.
  2. Skunk Ape: Like the Skunk Ape, SEO strategies sometimes have a strong, lasting impact that can linger, especially if you’ve made a good or bad impression with search engines. Just like the Skunk Ape leaves a unique scent behind, the digital footprint of good SEO practices (like quality content and strong backlinks) has a powerful, lasting presence.
  3. Yowie: In Australia, Bigfoot goes by “Yowie,” an elusive creature that’s rumored to exist but isn’t always visible. Similarly, SEO often involves techniques that aren’t immediately visible—metadata, backlinks, keyword placements—and yet their impact is profound, shaping a site’s visibility even when it’s behind the scenes.
  4. Yeti: The Yeti, or “Abominable Snowman,” is elusive and wrapped in legend, just like Google’s algorithms. With SEO, you’re often trudging up the cold mountains of keyword research and content optimization, hoping to find that “Yeti” moment when your page ranks at the top. Just as finding a Yeti would bring fame and validation, ranking on page one can feel like an SEO triumph!

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Santa Claus

AKA Saint Nicholas, Kris Kringle, or even Sinterklaas—has a lot in common with SEO, from bringing unexpected rewards to working all year for that special “gift” of top rankings. Let’s explore the parallels using his many names:

  1. Saint Nicholas: Saint Nicholas was known for his generosity, secretly giving gifts to those in need. Similarly, SEO specialists often “gift” their hard work to users, optimizing content in ways that benefit the reader and enhance the user experience without being overt. Just as Saint Nicholas gave without seeking fame, great SEO involves doing the work that may not be seen but still brings value to users.
  2. Kris Kringle: Kris Kringle has that magical element of dropping in unexpectedly, delivering the perfect presents. SEO is much the same! The dream is for an unexpected surge in traffic or rankings, the “SEO gift” we didn’t see coming but have worked hard to earn through backlinks, content strategy, and keywords.
  3. Sinterklaas: The original Dutch figure, Sinterklaas, is all about tradition and discipline. Just as Sinterklaas has specific rituals around his gifts and celebrations, SEO requires a disciplined approach. Things like consistent content updates, a steady flow of quality links, and ongoing technical optimization are the “traditions” of SEO that help websites grow and thrive over time.

Whether it’s Sasquatch sightings or algorithm updates; or like Santa in his many forms, there’s always an element of chasing the unknown. SEO requires dedication, patience, and a touch of magic. And in both cases, success often comes down to perseverance, belief, and learning from every mysterious encounter. Whether you’re crafting SEO strategies or delivering holiday cheer, it’s all about creating something meaningful, long-lasting, and joyful for those on the receiving end.

In the end, Bigfoot, Santa, and SEO share a blend of faith, fascination, and the idea that with a bit of belief (and some hard work), anything’s possible!

Holiday High Jinks!

Here’s a little holiday fun from our friends, the Wheeland Brothers … featuring Bigfoot, of course. As we close out the year, we hope you have all the smiles, success and opportunity you deserve!


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About the Author Jamon Abercrombie

Jamon has been in the marketing and technology industries for over 25 years, and has become a reliable and trusted resource for web development standards and accessibility compliance. With a strong work ethic and passion for making a difference, Jamon has become an inspiring figure amongst his peers, in his community and beyond.

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